Brand Manager, GTR - Dewar’s (Maternity Cover 12 months)

Brand Manager, GTR – Dewar’s (Maternity Cover 12 months)

Join to apply for the Brand Manager, GTR – Dewar’s (Maternity Cover 12 months) role at Bacardi .

(Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.)

YOUR OPPORTUNITY

A great opportunity to be part of the Global Travel Retail marketing team as a Brand Manager on Dewar\’s. A key strategic priority within the business, and fundamental to the success of GTR. You\’ll be leading the brand from a Global perspective within the channel, having the chance to make a real impact and see the brand come to life in our key markets. You\’ll be based in London (Spitalfields) and will be expected to travel on occasion.

About You

You\’re a natural communicator, who can effectively multi-task and navigate complexity with ease. You rise to a challenge with a can-do attitude and really champion our \’FAMILY\’ culture pillar; being a real team player who works collaboratively with all teams.

RESPONSIBILITIES – WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Lead FY27\’s IAP development for Dewar\’s + work cross-functionally to monitor FY26\’s execution.
• Support the development + execution of the 3-year innovation pipeline for Dewar\’s; in partnership with the Global team.
• Develop compelling activation toolkits that translate Global campaigns/launches into high quality executional activations in GTR.
• Partners with Customer Marketing + Commercial teams to assist in planning and delivering their activities with key customers.
• Helps support the Revenue Growth Management agenda for Dewar\’s.
• Monthly brand performance analysis – knowing the drivers + drags of performance and putting action plans in place where needed.
• Maximises the value generated in GTR and leverages the Picture of Success initiative to deliver measurable improvements in the quality of execution, P&L performance uplifts and positive ROI.
• A&P budget management – builds and manages spend vs. plan to ensure budgets are appropriate and sufficient to deliver strategic goals.

SKILLS – THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• 3-5 years of experience in Marketing (Category Management, Consumer Marketing, Purchaser/Shopper Marketing and/or Product Innovation).
• Campaign management (from briefing through to execution); being able to manage external agency relationships with ease.
• Leading Innovation launches (build of P&L\’s for each gate, working with Global on product development, building sell-in decks).
• Strong commercial acumen (numerical/analytical skills); with a full understanding of the P&L.
• Good creative eye & attention to detail – being able to deliver high quality toolkits for our Customer Marketing teams to implement within their markets.
• Digital marketing/E-comm experience.
• Very strong communicator – being able to manage key stakeholders across different regions/functions both within & outside of GTR.
• Proficiency in English language skills.
• Having worked across international markets is an advantage.

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• You are pro-active with a can-do attitude – you\’re able to navigate through tough situations and complex challenges.
• You\’re a people person – you can build strong relationships across functions and work well within teams.
• You have a high level of self-awareness, are reflective and know yourself well.
• Mental agility: you can think strategically whilst also being execution focused.
• Belonging: you have a strong capacity to create a culture of ‘Belonging’.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’.
• Self-Awareness: You have high levels of self-awareness.
• People Agility: You bring a deep ability to understand and relate to people.
• Results Agility: You demonstrate consistent delivery of results.
• Mental Agility: You can think critically to penetrate complex problems.
• Change Agility: You have a deep natural curiosity and desire to experiment.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package.
• Competitive Holiday/Paid Time Off.
• Retirement/Pension Plan.

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance.
• Calm Meditation App subscription (free).
• Employee Assistance Programs.

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Beverage Manufacturing

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