At a Glance
- Tasks: Lead marketing campaigns and drive growth for a beloved children's dance brand.
- Company: Join babyballet®, a multi-award-winning pre-school dance franchise.
- Benefits: Hybrid work, competitive salary, and the chance to make a real impact.
- Other info: Be part of a passionate team dedicated to promoting confidence and fun.
- Why this job: Shape marketing strategies and help children experience the joy of dance.
- Qualifications: Strong project management skills and experience in marketing or franchising.
The predicted salary is between 40500 - 49500 £ per year.
babyballet® are recruiting a Marketing & Growth Manager
Location: Hybrid, Company Office based in Halifax, West Yorkshire. Travel across the UK for events and occasional franchisee visits.
About babyballet® babyballet® is a multi-award-winning pre-school dance franchise that has established itself as a market leader over the last 20 years.
With its well-renowned programme, strong brand and recognisable children’s characters, babyballet® supports thousands of babies, toddlers and young children through dance and movement whilst promoting confidence, friendship and fun.
With over 100 franchisees across the UK and internationally, we are looking for a Marketing & Growth Manager to lead our marketing function.
The Role
This is an exciting opportunity for someone who enjoys turning ideas into action and making marketing deliver real results.
You'll be responsible for leading and coordinating all areas of marketing across child enrolment, franchise recruitment, merchandise and brand awareness.
Working closely with our freelancers, agencies, suppliers and internal teams, you'll ensure marketing activity is planned, delivered and measured effectively.
This role is ideal for someone who is organised, commercially minded and enjoys bringing people, projects and ideas together.
Key Responsibilities
- Marketing & Campaign Management
- Lead and deliver the annual marketing plan
- Manage and coordinate campaigns throughout the year
- Ensure activity is delivered on time, on budget and on brand
- Manage marketing priorities and projects across the business
- Growth & Performance
- Support growth in child enrolments
- Support franchise recruitment activity
- Drive awareness and sales of babyballet merchandise
- Monitor marketing performance and recommend improvements Produce regular reports on marketing activity and results
- Support franchisees and licensees with campaigns, marketing resources and promotions
- Help ensure a consistent brand experience across the network
- Identify opportunities to improve local marketing performance
- Manage relationships with marketing suppliers and partners
- Coordinate external agencies, freelancers and creative resources
- Ensure projects are delivered efficiently and effectively
- Own the Marketing scorecard
- Lead Marketing projects and priorities
- Track progress against agreed goals and KPIs
- Contribute to the wider EOS structure and planning process
- Who We're Looking For
You’ll likely be someone who
- Is highly organised and proactive
- Loves turning plans into action
- Enjoys working with people and managing projects
- Is commercially aware and results focused
- Can confidently manage multiple priorities
- Understands both brand-building and business growth
- Is comfortable using data, systems and AI tools to improve efficiency
Experience
- Strong project management and organisational skills
- Experience managing campaigns and budgets
- Experience working with agencies and external suppliers
- Strong communication and relationship-building skills
- Experience in franchising or multi-location businesses
- Experience within family, education or children's brands
- Experience working within EOS or a similar business operating system
- Understanding of SEO, local marketing and digital advertising
- What Success Looks Like
- Increased awareness of the babyballet® brand
- Strong marketing support for franchisees and licensees
- Successful delivery of key marketing campaigns
- Improved reporting and visibility of marketing performance
- Growth in babyballet star enrolment, franchise recruitment and merchandise activity
- A well-organised and effective marketing function aligned to company goals
Why Join babyballet®?
You’ll be joining a passionate team and a well-loved brand.
This is an opportunity to make a genuine impact, shape the direction of marketing and help more children experience the confidence, fun and magic of babyballet®.
Closing date for applications: Sunday 6 th September 2026.
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Marketing & Growth Manager in Halifax employer: babyballet® Limited
At babyballet® Limited, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our hybrid role allows for flexibility while working in a supportive environment that encourages creativity and collaboration. With ample opportunities for professional growth and development, along with the chance to make a meaningful impact in the children's brand sector, joining our team in Halifax offers a rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Growth Manager in Halifax
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for babyballet® Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like babyballet® Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with babyballet® Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at babyballet® Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Growth Manager in Halifax
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit babyballet® Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of babyballet® Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about babyballet® Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at babyballet® Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at babyballet® Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At babyballet® Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
