At a Glance
- Tasks: Manage and optimise HubSpot for effective marketing automation and performance tracking.
- Company: Join Babble, a forward-thinking tech company focused on innovation.
- Benefits: Enjoy 12 paid bank holidays and parental leave.
- Other info: Dynamic role with opportunities for growth in a supportive environment.
- Why this job: Be the driving force behind impactful marketing campaigns and automation.
- Qualifications: Must have genuine HubSpot expertise and experience in marketing operations.
The predicted salary is between 27000 - 33000 £ per year.
The purpose of this role is to take senior, hands‑on ownership of the organisation’s cloud services environment, ensuring it is secure, reliable, cost‑effective, and continuously improving. The role is responsible for managing, developing and maintaining services across Microsoft Azure, Microsoft 365 and the Cisco Meraki environment, supporting modern ways of working and high‑quality internal technology services.
What will you be doing?
The Marketing Performance Coordinator is the day‑to‑day operator of Babble's marketing automation platform. As the HubSpot specialist within the Revenue Operations team, this role is responsible for the configuration, workflow management, sequence optimisation, and integration health that keeps the marketing engine running reliably. This role executes within the system and framework designed by the Marketing Operations Manager, and over time will develop into a broader contributor as the automation infrastructure matures. This is a junior‑to‑mid level role, but it requires genuine HubSpot expertise. Familiarity is not enough — the successful candidate will be comfortable configuring workflows independently, diagnosing integration issues, and maintaining platform health without close supervision.
Key Responsibilities
- HubSpot Platform Management
- Own the day‑to‑day configuration and administration of HubSpot, ensuring the platform is set up correctly and operating reliably.
- Build, test, and maintain marketing workflows and automation sequences in line with the system design defined by the Marketing Operations Manager.
- Monitor platform performance and proactively identify and resolve configuration issues, broken workflows, or automation failures.
- Keep the platform organised, well‑documented, and accessible — maintaining clear naming conventions, folder structures, and workflow logic across all assets.
- Sequence Optimisation
- Review and optimise outbound and nurture sequences to improve engagement rates, conversion, and overall execution quality.
- Test and iterate on sequence timing, messaging logic, and enrolment criteria based on performance data.
- Flag underperforming sequences and make recommendations for improvement in collaboration with the Marketing Operations Manager.
- Integration Health & Data Quality
- Monitor and maintain the health of the HubSpot‑Salesforce integration, identifying and resolving sync issues in a timely manner.
- Ensure marketing data flowing into Salesforce is clean, accurate, and consistently structured in line with agreed field standards.
- Support the Marketing Operations Manager with data quality audits, lead lifecycle maintenance, and CRM hygiene across marketing‑owned records.
- Maintain accurate lead classification and lifecycle stage data across HubSpot and Salesforce throughout the funnel.
- Campaign Performance Reporting
- Build and maintain campaign performance dashboards and regular reporting outputs to support marketing and commercial stakeholder needs.
- Validate attribution data inputs to ensure the marketing attribution model is supported by accurate, up‑to‑date information.
- Produce marketing‑to‑sales handoff reports to support pipeline conversion tracking and quality measurement.
- Monitor campaign and workflow metrics, flagging anomalies or underperformance for review.
- Operational Support
- Provide operational and analytical support to the Marketing Operations Manager across key projects and initiatives.
- Support the use of prospecting and data enrichment tools — including Lusha — to maintain accurate contact and account data.
- Assist with data preparation, list management, and segmentation tasks to support campaign execution and targeting.
Qualifications Skills Required
- Genuine HubSpot fluency — hands‑on experience configuring workflows, managing sequences, and maintaining the platform independently.
- Experience with Salesforce CRM and familiarity with HubSpot‑Salesforce integration management.
- Strong Excel or spreadsheet capability with experience handling and validating datasets.
- High attention to detail and a disciplined approach to data quality, platform hygiene, and process accuracy.
- Strong organisational skills with the ability to manage multiple priorities and reporting cycles simultaneously.
- Proactive and solutions‑oriented — able to identify and resolve platform and data issues without close supervision.
- Minimum 2 years' experience in a marketing operations, automation, or commercial support role.
- HubSpot certification in Marketing Hub, Operations Hub, or equivalent.
- Experience with BI tools such as Power BI for marketing performance reporting.
- Exposure to marketing attribution frameworks or funnel reporting.
- Experience working in a B2B technology, SaaS, or subscription‑based business.
- Familiarity with data enrichment or prospecting tools such as Lusha, ZoomInfo, or similar.
Additional Information
Why work for Babble?
- Public Holidays: 12 paid bank holidays.
- Parental Leave: Statutory maternity and paternity leave.
Marketing Performance Coordinator employer: Babble Cloud Ltd
Babble Cloud Ltd is an excellent employer, offering a dynamic work culture that fosters innovation and collaboration among its team members. With a strong focus on personal and professional growth, employees are encouraged to enhance their skills in a supportive environment while working with cutting-edge technologies in the heart of the tech industry. The company also prioritises employee well-being, providing competitive benefits and a flexible work-life balance, making it an attractive place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Performance Coordinator
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Babble Cloud Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Babble Cloud Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Babble Cloud Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Babble Cloud Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Performance Coordinator
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Babble Cloud Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Babble Cloud Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Babble Cloud Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Babble Cloud Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Babble Cloud Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Babble Cloud Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
