At a Glance
- Tasks: Lead the transformation of Frederiks into a top hospitality destination in Liverpool.
- Company: Join Baa Bar Group, a key player in Liverpool's vibrant hospitality scene.
- Benefits: Exciting growth opportunities, major venue refurbishment, and a chance to shape the future.
- Other info: Opportunity to innovate and lead in a dynamic, supportive environment.
- Why this job: Be part of an iconic venue's evolution and create unforgettable guest experiences.
- Qualifications: 3+ years in premium hospitality management with a passion for exceptional service.
The predicted salary is between 30000 - 40000 £ per year.
- General Manager
- Frederiks | Hope Street | Liverpool
- Lead the Next Chapter of One of Liverpool’s Most Iconic Independent Venues
Frederiks has been part of Liverpool’s hospitality scene for over a decade.
Known for exceptional cocktails, great food, live music and unforgettable hospitality, it has become one of the city’s most loved independent venues.
Now it’s time for the next chapter.
We’re investing significantly in Frederiks, with plans to refurbish the venue, elevate our food and drinks offering, enhance the guest experience and grow our private events business.
Our ambition is simple: to create one of the most exciting hospitality destinations in the North West.
We’re looking for an exceptional General Manager to lead that journey.
This isn’t a role for someone who simply runs shifts.
We’re looking for someone who lives hospitality.
Someone who knows where the industry is heading before everyone else does.
Someone obsessed with great restaurants, amazing bars, incredible wine, brilliant cocktails and unforgettable guest experiences.
Someone who wants to leave their mark on an iconic venue.
The Opportunity
You’ll have complete responsibility for one of Liverpool’s most recognisable hospitality venues.
Working alongside our senior leadership team, you’ll help shape the future of Frederiks through:
- Leading a major refurbishment and investment programme.
- Delivering exceptional guest experiences.
- Developing a market-leading food and drinks offer.
- Growing sales, profitability and guest loyalty.
- Building an outstanding hospitality team.
- Developing our private events and weddings business.
- Helping establish Frederiks as one of the UK’s leading independent hospitality venues.
This is a genuine opportunity to shape the future of a venue with huge potential.
- What You’ll Be Responsible For
- Commercial Leadership
You’ll own the business.
- Full P&L responsibility.
- Deliver revenue growth and profitability.
- Maximise labour productivity and gross profit.
- Analyse performance and identify opportunities.
- Deliver budget and EBITDA targets.
- Manage stock, costs, compliance and operational excellence.
- Food & Drink Leadership
Frederiks is a food and drink destination.
You’ll work closely with our kitchen team and senior leadership to continually evolve the guest offering.
You’ll understand
- Modern restaurant trends.
- Premium casual dining.
- Seasonal menu development.
- Wine programmes.
- Premium spirits.
- Agave and tequila.
- Whisky.
- Craft beer.
- Modern cocktail trends.
- Low & no alcohol categories.
- Coffee.
- Guest buying behaviour.
You’ll constantly look for ways to improve our offer and ensure Frederiks remains ahead of the market.
Creative Leadership
We don’t want someone who simply follows trends.
We want someone who helps create them.
You’ll constantly be looking for ways to evolve Frederiks through
- Seasonal food and drink concepts.
- New cocktail and wine experiences.
- Collaborations with local producers and brands.
- Unique events and guest experiences.
- Improvements to every part of the customer journey.
- Fresh ideas that keep Frederiks relevant, exciting and commercially successful.
You’ll have the confidence to bring ideas to the table and the ability to turn them into profitable experiences.
Live Music, Events & Private Hire
Live music has always been part of Frederiks’ identity.
Working closely with our Music Manager,
John Dean , you’ll support the successful delivery of our live music programme, ensuring every event is professionally executed and enhances the guest experience.
You’ll also play a key role in growing our private events business, delivering exceptional experiences within our
Pillbox Private Hire Room , including weddings, celebrations, corporate events and exclusive parties.
Your responsibilities will include
- Supporting John Dean (music manager) with the planning and delivery of Frederiks’ live music programme.
- Ensuring live music events run seamlessly from an operational and guest experience perspective.
- Working alongside Marketing to maximise attendance and commercial performance.
- Driving bookings for the Pillbox Private Hire Room.
- Delivering outstanding weddings, celebrations, corporate events and private parties.
- Building relationships with local businesses, event organisers and private clients.
- Ensuring every private event reflects the Frederiks brand and exceeds guest expectations.
- Guest Experience
You’ll obsess over every aspect of the guest journey.
- Lighting.
- Music.
- Service.
- Wine service.
- Cocktail presentation.
- Food presentation.
- Atmosphere.
- Table layouts.
- Cleanliness.
- Energy.
You’ll understand that exceptional hospitality is created through hundreds of small details executed brilliantly every single day.
Leadership & Culture
You’ll build a team people genuinely want to work for.
You’ll
- Recruit exceptional people.
- Coach and develop future leaders.
- Create a positive, ambitious culture.
- Lead from the floor.
- Hold high standards.
- Inspire people to deliver their best.
- Venue Development
This is more than managing a venue.
It’s helping build its future.
Over the coming year we’ll be making significant investment into Frederiks.
You’ll play a leading role in helping deliver that vision by
- Supporting refurbishment planning and implementation.
- Developing operational improvements.
- Helping shape the future food and drinks concept.
- Creating new guest experiences.
- Working closely with Marketing on launches and campaigns.
- Ensuring every investment improves both guest experience and commercial performance.
About You
You’ll already be operating at a high level within premium hospitality.
You’ll have
- A minimum of 3 years’ experience as a General Manager or senior leader within a restaurant, cocktail bar or hospitality venue. Or 5 years as AGM or DGM.
- Strong commercial and financial acumen.
- Excellent restaurant and bar operations experience.
- Outstanding knowledge of wines, cocktails and premium drinks.
- A strong understanding of current food and drink trends.
- Experience working alongside chefs to develop menus and guest experiences.
- A genuine passion for independent hospitality.
- Excellent leadership and coaching skills.
- High personal standards and attention to detail.
- The ability to balance creativity with commercial performance.
Desirable
- Experience launching or repositioning hospitality venues.
- Existing relationships within Liverpool’s hospitality industry.
- Strong understanding of brand positioning.
- Experience delivering successful private events and weddings.
Why Join Us?
You’ll be joining Baa Bar Group during one of the most exciting periods in Frederiks’ history.
With major investment planned, a full venue refurbishment, an evolving food and drinks offer and ambitious growth plans, you’ll have the opportunity to shape one of Liverpool’s most recognisable hospitality brands.
This isn’t simply another General Manager role.
It’s an opportunity to build something special.
If you’re passionate about hospitality, obsessed with guest experience and excited by the opportunity to lead the next chapter of an iconic independent venue, we’d love to hear from you.
General Manager in Birkenhead employer: Baa Bar Group
Baa Bar Group is an exceptional employer in the vibrant Liverpool hospitality scene, offering a unique opportunity to shape and lead a dedicated People function within a thriving independent business. With a strong focus on employee engagement, career development, and a positive work culture, we are committed to investing in our people and fostering an environment where everyone enjoys coming to work. Join us in building on our already strong culture and making a meaningful impact in a growing organisation.
StudySmarter Expert Advice🤫
We think this is how you could land General Manager in Birkenhead
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Baa Bar Group. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Baa Bar Group
Don't be shy about reaching out to Baa Bar Group directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace General Manager in Birkenhead
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Baa Bar Group and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Baa Bar Group
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
