At a Glance
- Tasks: Lead marketing communications strategy and creative development for Apple across Europe.
- Company: Join Apple, a global leader in innovation and creativity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a diverse team that values unique perspectives and fosters inclusivity.
- Why this job: Shape impactful marketing strategies and drive brand excellence at a world-renowned company.
- Qualifications: 15+ years in marketing leadership with a strong creative background.
The predicted salary is between 54000 - 66000 £ per year.
- Selection changes the language of the page/content
- Senior Director, Marketing Communications, Europe
- London, England, United Kingdom Marketing
Marketing Communications (Marcom) is Apple’s creatively-led team overseeing the creative development and execution of customer-facing communications across every media and platform.
Every day, hundreds of millions of Apple customers interact with our products and services.
Marcom drives the strategy, product storytelling and creative work that delivers simple, engaging, and inspiring brand experiences.
Description
The Marcom Lead for Europe is an executive marketing leader responsible for the strategy, creative development, and execution of all marketing communications across the region, including oversight of Channel (our indirect retail and carrier partners).
As a core member of the region’s unified Marketing leadership team, you’ll lead an integrated organization spanning Brand, Strategy, Advertising, Digital/Interactive, Media, Partner Marketing, and Marketing Operations.
This role balances deep local market insight with active stewardship of Apple’s global brand.
You’ll work hand-in-hand with Product Marketing (PM), Communications/PR, and Buzz (influencer marketing) to shape long-term plans that drive growth, deliver outstanding customer experiences, and unlock new market opportunities, navigating a complex, matrixed organization and partnering closely with Worldwide Marcom leadership and senior leaders across the company.
Reports to the Head of Marketing Europe, with functional alignment to the global VP of Marcom.
Responsibilities
- Set the strategy.
Partner with Product Marketing, Communications/PR, and Buzz as a unified regional leadership team to build marketing strategies that drive growth and deliver seamless customer experience across both Apple-owned and Channel partner environments.
Represent the region’s voice in global Marcom planning, ensuring local insight shapes global campaigns.
- Own the creative bar.
Set an uncompromising standard for creative quality and storytelling across every output, championing excellence with agency and internal teams, and translating global brand narratives into creative that feels authentic locally without diluting Apple’s core identity.
- Drive multi-platform execution.
Lead media strategy across broadcast, digital, programmatic, performance, and social; champion best-in-class product presentation and co-marketing across retail and Channel partner environments.
- Evolve the operating model.
Unlock the full potential of our hub-and-spoke organizational structure to strengthen the brand and accelerate business growth at the local level, evolving our operating and investment approach, and driving adoption of modern marketing tools and AI across creative and operational workflows.
- Lead people and culture.
Recruit, develop, and sponsor the next generation of creative, strategic, and operational marketing leaders.
Build a high-performance culture rooted in trust, transparency, and psychological safety.
- Minimum Qualifications
- 15+ years of marketing communications leadership experience, combining top-tier creative/communications agency experience with senior client-side leadership in large, complex, global organizations.
- Proven record of leading culture-defining creative work across paid media, social, digital, partner marketing, and retail, delivered through agency partners and internal teams.
- Experience driving performance through indirect channel partners (carriers, resellers, retailers), including influencing partner-created marketing and managing senior (C-suite) partner relationships.
- Demonstrated ability to co-architect go-to-market strategy with peer marketing functions (Product Marketing, PR, Buzz) and commercial partners in Sales and Retail.
- Preferred Qualifications
- Experience operating and evolving mature, multi-market organizational models, with the strategic judgment to unlock their next phase of growth.
- Fluency in modern marketing tools and emerging AI capabilities, with a track record of driving adoption across creative and operational workflows.
- Executive presence and matrix-navigation skill, able to influence without direct authority, balancing worldwide consistency with local relevance.
- Fluency across the full Marcom spectrum: brand, strategy, advertising, digital, media planning, partner marketing, and marketing operations.
- A track record of attracting, developing, and retaining high-performing, diverse teams.
At Apple, we're not all the same.
And that's our greatest strength.
We draw on the differences in who we are, what we've experienced and how we think.
Because to create products that serve everyone, we believe in including everyone.
Therefore, we are committed to treating all applicants fairly and equally.
As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations.
Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law.
Learn more
At Apple, we believe accessibility is a fundamental human right.
You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools.
By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
- Learn about accessibility in Apple’s workplace
Senior Director, Marketing Communications, Europe employer: B2b Marketing
At Ticketmaster, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of London. Our commitment to employee growth is evident through comprehensive training programs and opportunities to lead impactful projects across diverse markets. Join us to be part of a forward-thinking team that values your contributions and supports your professional journey in the exciting world of B2B marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Marketing Communications, Europe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for B2b Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like B2b Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with B2b Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at B2b Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director, Marketing Communications, Europe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit B2b Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of B2b Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about B2b Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at B2b Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at B2b Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At B2b Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
