Product Design Lead - Remote in London

This function includes B Lab's Standards, Assurance, Product, and Commercial portfolio. The department is tasked with developing and maintaining rigorous standards that drive meaningful change by building accessible products and commercial strategies that enable global scale. The department encompasses standards development, assurance model management, product innovation, and the commercial engine that ensures financial sustainability.

The Product team at B Lab sets the direction for our core digital product, B Corp Certification. We focus on aligning with B Lab’s theory of change, user needs, and delivery, ensuring work supports impact. Implementation happens through integrated, cross-functional squads that include Product Owners, Business Analysts, UX Designers, Engineers, and a Scrum Master. While Software Engineers sit in a separate department, we partner closely through shared delivery teams to plan, prioritize, and deliver together. Product Owners focus on specific feature areas, partnering closely with the Product Manager to translate product vision and strategy into prioritized plans and backlogs. The Product Manager role will support by providing strategic direction and cross-product alignment, to support Product Owners in the refinement and delivery process within their domains. The Product team also plays a key connective role across B Lab partnering with technology, operations, standards, and assurance to prioritize work thoughtfully and build products that drive meaningful impact at scale.

B Lab is seeking a Senior Product Design Manager to provide strategic leadership, stability, and coherence across the product design function supporting B Corp Certification and related product experiences in B Impact. This role is accountable for the growth of design maturity within the organization, the quality and consistency of design output, and the effectiveness of design as a trusted strategic partner to Product, Engineering, Commercial, Standards, Operations and the wider organization.

This role ensures that every digital and service touchpoint is built around genuine customer needs. It elevates design and user research to first-class capabilities within B Lab. This is a leadership and management role, not a permanent squad assignment. The Manager won't be embedded in a single squad, but will actively support squads as needed, jumping in to unblock, provide direction on complex problems, and strengthen design contribution across the board. A core part of this role is shaping how design, product, and engineering work together within the shared squad model, establishing the ways of working, collaboration norms, and delivery practices that make cross-functional teams effective.

Product and Experience design at B Lab is a small but growing discipline, and this role will be instrumental in building it out. You will grow and develop the team, including design and research capability, and establish how Product Design, Service Design, and Research work together as an integrated practice. This means being accountable not just for the quality of design output, but for how the function is structured, developing a customer research function, gathering and using insight to inform design decisions, and sharing what has been learned from customers to be leveraged across the organization.

• Advocate for design's role across B Lab by raising organizational understanding of what design contributes, when it should be involved, and how design maturity improves product outcomes. This includes educating non-design leaders, embedding design earlier in discovery, and making the value of design visible through outcomes, not just outputs.
• Lead and grow a high-performing design and research team through coaching, mentoring, hiring, and career development.
• Act as the central design lead across the organization, helping prioritize requests, protect team focus, and represent design in leadership and planning discussions.
• Partner closely with Product and Engineering leadership to align design capacity, team priorities, and delivery outcomes.
• Foster a strong culture of craft, feedback, continuous learning, psychological safety, and user-centred design practices across the organization.
• Own design quality and consistency across all squads by defining and maintaining clear standards for what “good” looks like.
• Provide strategic design direction on complex, cross-squad experiences and contribute hands-on UX/UI work where needed to unblock or elevate outcomes.
• Establish and reinforce core design practices, including how work is initiated, reviewed, handed off to engineering, and collaborated on with Product and stakeholders.
• Champion accessibility and inclusive design standards to ensure experiences work well for a diverse, global user base across contexts and constraints.

• Lead the maturation and operationalisation of B Lab’s design system, including establishing the standards, foundations, governance models, and contribution practices needed across all digital touchpoints.
• Improve design operations, including Figma tooling, workflows, handoff processes, naming conventions, and team practices.
• Partner with Product and Engineering to establish effective and consistent ways of working and oversee design QA, ensuring shipped products reflect intended designs across squads.
• Build a culture of high-quality experience design through feedback loops, and progressive adoption as the design system matures.
• Support with Product leadership to shape and govern the product development lifecycle, establishing clear principles that connect discovery, design, and delivery, and ensuring user research and insights actively inform prioritisation and roadmap decisions.
• In the near-to-medium term, help establish and mature the organisation’s research capability. This responsibility is intended to support the formation of a more dedicated research function or peer capability over time, with the role’s focus expected to evolve off of research and more heavily toward design operations, quality, and design leadership as the organisation matures.

7+ years of experience in product design, UX, or service design — including at least 2 years in a lead or management role.

• Strategic Thinking: connects design decisions to product strategy and long-term user impact.
• People Management: experience coaching, developing, and managing designers at different levels.
• User-Centered Design (UCD): knowledge of prototyping, usability testing, and applying UCD principles to create user-friendly products that meet business objectives.
• Extensive experience in Lean UX.
• Product & Interaction Design: a credible design leader with a strong practitioner background in UX/UI and interaction design, able to set the quality bar, provide authoritative design direction, and earn the trust of the team through depth of craft knowledge.
• User Research: Ability to provide direction and development B Lab’s research function, with previous hands-on experience including interviews and synthesis of findings, to drive informed product decisions.
• Service Design: familiarity with journey mapping, service blueprinting, and systems thinking across digital and non-digital touch points.
• Accessibility & Inclusive Design: working knowledge of WCAG standards and a practical understanding of what inclusive, globally accessible design looks like across diverse languages, cultures, and connectivity contexts.
• Design Operations & Systems: experience establishing or maturing design operations, including design system governance, tooling (Figma), workflows, and handoff standards.
• Tech tools: demonstrable proficiency in Miro or FigJam, Jira, Confluence, usability testing platforms (Optimal Workshop, UseBerry or equivalent), Figma and design system tooling within Figma.
• Collaboration & Design Thinking: brings a design thinking mindset to cross-functional work, facilitating teams through ambiguity, aligning diverse stakeholders around user needs, and turning complex problems into clear, actionable directions.
• Communication & Negotiation: clearly communicates priorities, intent, and trade-offs across the business, working with product and organisational stakeholders to align on direction, navigate competing demands, and ensure design quality and intent are understood and championed at every level.
• Stakeholder Management: manages and champions design and customer needs across a wide stakeholder landscape, owning the design process, maintaining a clear point of view, and confidently pushing back when decisions risk compromising user experience or design intent.

Proficiency in service design tools. Comfort with AI tooling (Figma AI, Claude code...). Systems thinker and strategic problem solver, able to connect user experience, operational realities, and organisational goals.

B Lab has a compensation plan that includes: In your first year, you’ll start with 20 vacation days in addition to national & bank holidays; Additional time off during org-wide closures when the entire organization is closed (not including holidays); After your first year of employment - paid time off for community service, 40 hours of paid time off for professional development, and a professional development budget (we assess this PD budget annually); Additional floating holidays and personal days (prorated to start date); Medical and dental supplemental insurance for the employee through BUPA; Life insurance benefit; Statutory pension; Global travel insurance; A remote-first workplace; A flexible work environment with the ability to plan your work week around your personal commitments.

This is a Full-Time Role (40 hours per week) with no option for part-time work. While this is a remote-first opportunity, the candidate filling this role must hold U. Additionally, they must be within commuting distance of our office in London. Step 2: Meet with our recruiter and submit your responses to our video questions via Spark Hire. Please note that your first day of work must be in-person at one of our office locations to complete onboarding documents and meet with some members of our team.