At a Glance
- Tasks: Lead marketing strategies to drive growth and customer engagement for B.fresh foods.
- Company: B.fresh foods, a dynamic functional food brand based in Shropshire.
- Benefits: Competitive salary, creative work environment, and opportunities for professional development.
- Other info: Opportunity to lead a talented team and shape the future of the B.fresh brand.
- Why this job: Join a passionate team and make a real impact in the fresh food industry.
- Qualifications: Proven marketing experience with a focus on sales growth and customer retention.
The predicted salary is between 60000 - 80000 £ per year.
B.fresh foods is a functional food brand based in Shropshire, England. All products are produced within our own facilities.
The Role
We are seeking an experienced, commercially driven Head of Marketing to lead growth for B.fresh foods. Reporting directly into the CEO you will own the customer journey for the B.fresh brand - marketing to online, retail and trade customers.
Key Responsibilities
- Own and deliver marketing performance aligned to revenue, volume, and brand growth targets
- Work in close collaboration with the Commercial team on retail customer initiatives
- Plan and execute integrated campaigns aligned to seasonal produce cycles, peak demand periods, and promotional calendars
- Ensure all marketing activity reflects current stock availability, freshness, and operational capacity
- Drive demand generation through digital channels including paid media, SEO, social media, email marketing, and partnerships
- Work closely with Supply Chain, and Operations to align marketing campaigns with product availability, harvest cycles, and fulfilment capacity
- Monitor key metrics including retention rate, churn, LTV, and campaign ROI
- Manage the marketing budget to maximise return on investment and efficiency of spend
- Report on key KPIs and provide actionable insights
- Develop and execute the overall marketing strategy across brand, digital, CRM, and customer experience
- Lead the development of compelling campaigns that highlight freshness, quality, provenance, and seasonality
- Oversee content creation including recipes, product storytelling, sourcing narratives, and nutritional messaging to engage customers
- Own the full customer lifecycle, from acquisition through to retention and loyalty
- Develop and optimise subscription marketing strategies, including onboarding, engagement, and retention journeys
- Lead initiatives to increase repeat purchase, basket size, and customer lifetime value
- Collaborate with Growing, Innovation, and NPD teams to successfully launch new products and seasonal lines
- Ensure marketing plans are flexible and responsive to fluctuations in supply, quality, and demand
- Analyse customer behaviour, buying patterns, and food trends to inform campaigns and product positioning
- Use data to continuously optimise marketing activity, improving conversion, engagement, and retention
- Manage agency and partner relationships where applicable
- Define and evolve the B.fresh brand positioning, ensuring strong differentiation in the fresh food and direct-to-consumer market
- Lead, mentor, and develop the marketing team, fostering a high-performance and creative culture
What we are looking for:
- Experience in a Marketing role with proven sales growth - ideally for a DTC brand.
- A driven, determined individual who is passionate about the B.fresh brand
- Excellent communication skills and a can-do approach
- Experience in retention Marketing and subscription models
Locations
Head of Marketing in Newport, Wales employer: B.fresh Foods
B.fresh foods is an exceptional employer, offering a dynamic work environment in the heart of Shropshire, where creativity and innovation thrive. With a strong focus on employee growth, we provide opportunities for professional development and collaboration across teams, ensuring that every team member can contribute to our mission of delivering fresh, high-quality products. Our commitment to a supportive culture and flexible marketing strategies allows you to make a meaningful impact while enjoying the benefits of working within a passionate and driven team.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Newport, Wales
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for B.fresh Foods and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like B.fresh Foods are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with B.fresh Foods on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at B.fresh Foods. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Newport, Wales
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit B.fresh Foods. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of B.fresh Foods:Show us that you’ve done your homework! In your application, briefly mention what you admire about B.fresh Foods’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at B.fresh Foods
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at B.fresh Foods will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At B.fresh Foods, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
