At a Glance
- Tasks: Own and close deals across EMEA, engaging with senior stakeholders.
- Company: Join AppDirect, a leader in subscription commerce empowering digital entrepreneurs.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Diverse and inclusive workplace that values unique perspectives.
- Why this job: Make an impact by helping businesses equip their teams with essential tools.
- Qualifications: 1-3 years in B2B sales, strong discovery skills, and CRM proficiency.
The predicted salary is between 30000 - 40000 £ per year.
About AppDirect
Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.
About the team, Firstbase
Firstbase helps companies equip their teams with everything they need to do great work—from computers and furniture to company swag and perks. We give businesses the ability to instantly support employees with the right physical goods, and give employees the flexibility to choose what works for their unique needs. Firstbase is part of AppDirect, a subscription commerce platform that powers millions of subscriptions worldwide for organizations selling any product, through any channel, on any device—as a service.
About You
We're hiring an Account Executive to own and close deals across all of EMEA. You're a high-performing BDR or SDR who has consistently exceeded targets and is ready to own the full sales cycle. You know how to research accounts, build outbound sequences that feel human, and run discovery conversations that uncover real pain rather than just pitch features. You're comfortable engaging Director-level and above buyers across IT, operations, and finance, and you can navigate multi-stakeholder deals with patience and precision. You keep your CRM current because you understand that pipeline hygiene directly affects your forecast accuracy and your income. You're familiar with the EMEA market and can adapt your messaging to fit the buying culture. You use modern prospecting tools and AI-assisted research to work smarter and personalise at scale. You'll work directly with our VP of Sales and Solution Engineering team, selling into companies that need to get IT equipment to employees in dozens of countries without losing their minds.
What you’ll do and how you’ll have an impact
- Own your pipeline end to end—building opportunities through outbound prospecting and inbound follow‑up across all of EMEA.
- Run full‑cycle deals from first discovery call through contract signature, carrying an annual quota from day one.
- Conduct discovery with Director‑level and above IT, operations, and finance stakeholders to qualify opportunities and build business cases.
- Develop ROI narratives and presentations that connect Firstbase’s value to each buyer’s specific pain points.
- Maintain an accurate, up‑to‑date CRM forecast so the team can plan confidently around your pipeline.
- Partner with Solution Engineers on technical validation and demo strategy for complex or enterprise opportunities.
- Coordinate with Implementation and Customer Success at close to ensure a smooth handoff and a strong customer start.
What we’re looking for
- 1 to 3 years in B2B sales development (BDR or SDR) with a consistent record of meeting or exceeding targets.
- Experience prospecting into mid‑market or enterprise accounts, with demonstrated ability to reach and engage senior stakeholders (Director‑level or above stakeholders).
- Strong discovery skills: you ask questions that surface business impact, not just product fit.
- Ability to manage a pipeline, prioritise your time, and forecast accurately.
- Proficiency in HubSpot, Salesforce, or a comparable CRM, maintained to a standard that supports accurate forecasting.
- Comfort with modern prospecting tools and using AI for account research and personalised outbound messaging.
- Comfort with the EMEA market.
- Clear, concise written and verbal communication. This matters because your outbound copy and stakeholder presentations directly drive pipeline conversion.
- Coachability: you actively seek feedback and apply it quickly, which is essential at this career stage where the AE motion is still being refined.
- SaaS or IT industry experience, especially selling to IT or security buyers is a plus.
- Familiarity with MEDDIC or another structured qualification methodology is a plus.
Equal Employment Opportunity
At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialised people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.
At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy.
AI Recruitment Disclosures
At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.
Account Executive employer: B Capital
At AppDirect, we pride ourselves on being an exceptional employer that champions a values-driven culture where you can truly Be Seen, Be Yourself, and Do Your Best Work. As an Account Executive, you'll thrive in a dynamic environment that not only supports your professional growth through meaningful opportunities but also fosters inclusivity and diversity, ensuring every voice is heard. With a focus on employee well-being and flexibility, particularly in the EMEA region, we empower you to excel in your role while enjoying the unique advantages of working with a global leader in subscription commerce.
StudySmarter Expert Advice🤫
We think this is how you could land Account Executive
✨Tip Number 1
Get to know the company inside out! Research AppDirect and Firstbase, understand their values, and be ready to discuss how you can contribute to their mission. This shows you're genuinely interested and not just another applicant.
✨Tip Number 2
Practice your pitch! You’ll need to run discovery conversations that uncover real pain points. Role-play with a friend or use a mirror to refine your delivery and ensure you’re asking the right questions.
✨Tip Number 3
Leverage your network! Reach out to connections in the industry or at AppDirect. A referral can give you a leg up and show that you’re proactive about landing this role.
✨Tip Number 4
Don’t forget to follow up! After interviews, send a thank-you note expressing your appreciation for the opportunity. It’s a small gesture that can leave a lasting impression and keep you top of mind.
We think you need these skills to ace Account Executive
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Account Executive role. Highlight your experience in B2B sales and how you've exceeded targets in the past. We want to see how you can bring your unique skills to our team!
Showcase Your Discovery Skills:In your application, emphasise your ability to ask insightful questions that uncover real business pain points. This is crucial for the role, so give us examples of how you've done this in previous positions.
Keep It Clear and Concise:When writing your application, make sure your communication is clear and to the point. We appreciate well-structured applications that are easy to read, as this reflects the kind of communication we value at StudySmarter.
Apply Through Our Website:We encourage you to apply directly through our website. This ensures your application gets to the right people quickly and helps us keep track of all candidates efficiently. Plus, it’s super easy!
How to prepare for a job interview at B Capital
✨Know Your Numbers
As an Account Executive, you'll need to demonstrate your ability to meet and exceed targets. Be prepared to discuss your past sales achievements, including specific numbers and percentages. This shows you understand the importance of pipeline hygiene and can forecast accurately.
✨Master the Art of Discovery
Practice your discovery skills before the interview. Prepare questions that go beyond just product fit; focus on uncovering real pain points for potential clients. This will help you connect Firstbase’s value to each buyer’s specific needs, which is crucial for success in this role.
✨Familiarise Yourself with EMEA Market
Since you'll be working across EMEA, it's essential to understand the buying culture in different countries. Research common practices and preferences in the region, and be ready to adapt your messaging accordingly. This will show your potential employer that you're proactive and culturally aware.
✨Showcase Your Tech Savvy
Be prepared to discuss your experience with modern prospecting tools and CRMs like HubSpot or Salesforce. Highlight how you've used these tools to maintain an accurate pipeline and improve your sales process. This demonstrates that you can work smarter and personalise outreach effectively.
