At a Glance
- Tasks: Lead creative marketing strategies to grow B Bagel's brand and customer base.
- Company: Join B Bagel, the UK's rising star in the bagel scene.
- Benefits: Be part of a vibrant team with growth opportunities and a fun work culture.
- Other info: Fast-paced environment perfect for those who love bringing ideas to life.
- Why this job: Shape the future of a beloved brand and make a real impact.
- Qualifications: Creative, strategic thinkers with a passion for marketing and brand development.
The predicted salary is between 56250 - 68750 £ per year.
- Senior Marketing Manager / Head of Marketing
- London | Full-Time
Join B Bagel – and help build the UK’s leading bagel brand.
B Bagel is growing fast, fueled by a bold vision: to become the UK’s number one bagel brand.
Our mission?
To bring a fresh, contemporary celebration of bagels to London—powered by our core values: Quality, Generosity, People, and Good Vibes.
This is a pivotal role for a creative, commercially minded marketing leader who’s excited to shape a brand poised for national growth.
Working closely with our Co‑Founder, you’ll design and deliver a 360° marketing strategy that grows our customer base, strengthens our brand, and champions an exceptional customer experience across all touchpoints.
- What You’ll Lead
- Brand Development
- Create our first comprehensive B Bagel Brand Book, building on our existing positioning and brand pillars.
- Brand Leadership & Growth
- Develop and execute end‑to‑end marketing strategies that drive awareness, customer acquisition, and revenue.
- Ensure brand consistency across every customer interaction.
- Oversee branding initiatives, ensuring they align with our identity and values.
- Customer Acquisition & Digital Marketing
• Manage campaigns across our three core sales channels
- 🥯 In‑store • 🚚 Deliveroo/Home Delivery • 🏢 Corporate orders (Slerp, Just Eat for Business, Feedr & more)
- Deliver integrated campaigns across digital, social, email, paid media, offline activations, and local store marketing.
- Optimise website, SEO, Google My Business, and paid media to drive reach and conversions.
- Manage CRM and loyalty to deepen customer engagement and encourage repeat business.
- Brand & Store Experience
- Conduct regular store marketing audits to ensure a consistent, high‑quality brand experience.
- Partner with Operations to execute marketing initiatives across all locations.
- Produce in‑store marketing materials that align with our brand standards.
- Campaigns, Advertising & Partnerships
- Plan and deliver advertising campaigns, seasonal promos, and special events.
- Collaborate with influencers, local businesses, and community partners.
- Lead photoshoots and content creation for social, marketing assets, and product launches.
- New Product Development
- Drive NPD marketing from insight to launch with compelling campaigns, in‑store activation, and digital promotion.
- Produce supporting materials that drive customer excitement and adoption.
- Budget & Performance Management
- Manage the marketing budget and ensure campaigns deliver strong ROI.
- Analyse KPIs, track performance, and make data‑driven decisions.
- Stay ahead of trends through market and competitor research.
Who You Are
You're creative, strategic, hands‑on, and excited by the opportunity to help shape a high‑growth brand.
You thrive in fast‑paced environments, love bringing ideas to life, and enjoy rolling up your sleeves to make things happen.
Why Join B Bagel?
- Be part of a brand on an exciting growth journey
- Work closely with founders and shape the marketing function from the ground up
- Make a real impact on how the UK experiences bagels
- Join a team built on creativity, warmth, and good vibes
If you're ready to lead brand growth, create exciting campaigns, and help define the future of B Bagel, we’d love to hear from you.
Apply now or message us directly for more information.
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Senior Marketing Manager / Head of Marketing employer: B Bagel
B Bagel is an exceptional employer that offers a vibrant work culture centred around creativity, collaboration, and a shared passion for quality. As a Senior Marketing Manager, you'll have the unique opportunity to shape the marketing strategy of a rapidly growing brand in London, working closely with the founders to make a tangible impact on the customer experience. With a focus on employee growth and a commitment to fostering good vibes, B Bagel is the perfect place for those looking to thrive in a dynamic environment while celebrating the joy of bagels.
