At a Glance
- Tasks: Lead CRM strategy and optimise customer engagement across Azzurri's brands.
- Company: Join Azzurri Group, a top UK hospitality investment platform with exciting brands.
- Benefits: Enjoy competitive salary, annual bonus, private healthcare, and 25 days holiday.
- Other info: Dynamic office in Central London with free breakfast and great coffee.
- Why this job: Shape the future of CRM in a fast-paced, innovative hospitality environment.
- Qualifications: 5+ years in CRM or digital marketing with strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
The Azzurri Group is one of the UK’s largest and most successful hospitality investment platforms. We operate two leading national Italian full-service brands, Zizzi and ASK Italian, and the UK’s leading quick-service Italian, Coco di Mama. Beyond Italian cuisine, we boast renowned Irish fast casual Mexican restaurant brand Boojum, and the franchise rights to leading US Brand Dave’s Hot Chicken.
As a group, our purpose is to build better food businesses that sustain happy, healthy lives. We are committed to providing an engaging, honest, and inspiring working environment for you to grow and develop your career. At Azzurri, we believe that a diverse and inclusive team is essential to building great relationships and connections, and ultimately a better business.
The Role
Working across the Azzurri Group, you will own the planning, execution and optimisation of CRM and loyalty communications across Azzurri’s brands. You will lead the development of customer journeys, lifecycle communications, segmentation strategies and loyalty engagement programmes that drive meaningful commercial outcomes. The role requires a blend of strategic leadership and hands-on delivery.
What You’ll be Doing
- CRM Strategy & Performance
- Lead CRM strategy across customer acquisition, engagement, retention and reactivation.
- Develop and optimise lifecycle journeys across email, push notifications, SMS and app channels.
- Drive measurable improvements in key KPIs including frequency, customer lifetime value, retention, open rates, click-through and conversion.
- Own campaign planning and CRM calendars aligned to brand and commercial priorities.
- Develop segmentation, targeting and personalisation strategies using customer and behavioural data.
- Lead test-and-learn programmes to improve performance and customer insight.
- Loyalty & Customer Engagement
- Support the ongoing evolution of Azzurri loyalty programmes including Zillionaires and ASK Perks.
- Work closely with Brand and Commercial teams to develop compelling member propositions, rewards and promotional mechanics.
- Use customer insight and loyalty data to identify growth opportunities and behavioural trends.
- Support acquisition initiatives to grow membership and customer engagement.
- Insight & Analytics
- Produce regular reporting and performance analysis for CRM activity.
- Translate customer and campaign data into actionable commercial recommendations.
- Build ROI cases for CRM investment and promotional activity.
- Support wider business understanding of customer behaviour and digital performance.
- Cross-Functional Collaboration
- Partner closely with Brand Marketing teams to ensure communications are on-brand, commercially effective and customer-first.
- Work alongside Digital & Technology teams on CRM platform improvements, integrations and innovation opportunities.
- Collaborate with Operations and Commercial teams to ensure campaigns support restaurant trading performance.
- Manage relationships with CRM, loyalty and agency partners to maximise performance and value.
- Team & Capability
- Support and develop CRM executives and managers where applicable.
- Help shape CRM best practice, governance and ways of working across the business.
- Stay current with CRM, loyalty and digital marketing trends, tools and technologies.
Who We’re Looking For?
- 5+ years’ experience in CRM, loyalty or digital marketing roles within a consumer-facing business.
- Strong commercial mindset with a clear understanding of how CRM drives revenue and customer value.
- Highly analytical and data-driven with the ability to turn insight into action.
- Hands-on experience building and optimising customer journeys and CRM campaigns.
- Experience using CRM and marketing automation platforms.
- Strong stakeholder management and collaboration skills.
- Excellent communication and presentation capability.
- Comfortable operating in a fast-paced, evolving environment.
- Hospitality, retail, leisure or ecommerce experience desirable.
- Experience working with loyalty programmes desirable.
- Knowledge of customer segmentation and personalisation strategies.
- Understanding of digital acquisition channels and customer funnel performance.
- Experience working with agencies and external technology partners.
What We Can Offer You:
- Competitive salary.
- Annual bonus.
- The opportunity to work remotely on an ad hoc basis.
- Employer pension contribution.
- Private Healthcare – Single Cover.
- 25 days holiday plus bank holidays.
- Income Protection & Life Assurance.
- Access to WeCare wellbeing services and online GP for you and your family.
- Cycle to Work scheme.
- Interest free travel loan.
- Eye care & flu vaccination vouchers.
- 50% discount at ASK Italian, Coco di Mama, Dave’s Hot Chicken and Zizzi.
Where We Work Together:
We have a great office designed by our own in-house creative team, located in Central London, just opposite the Edgware Road Circle line tube stop. We provide great, free espresso and some top-class baristas among our teams. A free Coco di Mama breakfast is provided every Tuesday and Thursday and free fruit is available all day every day. We regularly order in pizza, pasta and salads for lunch.
Senior CRM Manager in Slough employer: Azzurri Group
At Azzurri Group, we pride ourselves on being a leading employer in the hospitality sector, offering a vibrant and inclusive work culture that fosters personal and professional growth. With competitive salaries, generous benefits including private healthcare and a cycle to work scheme, and a dynamic office environment in Central London, we empower our employees to thrive while making a meaningful impact in the food industry. Join us to be part of a passionate team dedicated to building better food businesses and enhancing customer experiences across our renowned brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in Slough
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Azzurri Group. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Azzurri Group
Don't be shy about reaching out to Azzurri Group directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Senior CRM Manager in Slough
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Azzurri Group and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Azzurri Group
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
