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- Tasks: Build a luxury lifestyle brand and drive growth for a unique co-ownership platform.
- Company: Exciting startup redefining vacation-home ownership with a focus on luxury and community.
- Benefits: Competitive salary, equity options, private medical insurance, and remote-first work culture.
- Why this job: Join us to create a premium brand that blends fintech and hospitality in an innovative way.
- Qualifications: 2-6 years in brand or growth roles, with a flair for creativity and analytics.
- Other info: Opportunity to work remotely with regular meet-ups in London and Mallorca.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Help build a category-defining platform powering Europe's first user-owned portfolio of compact luxury homes. We’re rebuilding vacation-home ownership for people who thought it was out of reach. A rare product that blends fintech, hospitality & real estate. Build the brand and the growth engine with the founders.
About us:
Well-funded startup building a digital co-ownership platform alongside a portfolio of compact designer homes (2-bedroom villas or apartments). We serve mass-affluent, active travellers (cyclists, skiers, etc.) from large cities who return to a select few year-round hotspots like Mallorca, Austria, Italy and Portugal.
Requirements:
- 2–6 years in brand/growth/GTM, ideally for premium consumer, lifestyle, hospitality, or D2C (fast-paced, analytical-creative roles a plus)
- Creative taste + copy strength: you know “understated premium” but can pair it with bold, attention-earning ideas; can produce or direct others to get it there
- Analytical rigor, maker energy and low-ego ownership
- Interest in real estate, architecture or hospitality
- Bonus: PR/lifestyle media ties; built a brand or personal following (10k+); launched side projects with traction
What you’ll do:
- Rare opportunity to build a mass-luxury lifestyle brand from the ground up, combining the credibility and trust of a fintech product with the emotion and exclusivity of a hospitality experience
- Turn strategy into standout creative, press-worthy moments, and qualified demand
- Define our tone of voice and narrative; make “compact homes” feel premium, real, and desirable
- Build the content engine and create assets yourself or brief/manage designers
- Launch multi-channel campaigns with clear hypotheses and targets
- Build repeatable content frameworks and growth loops
- Activate club and lifestyle partnerships (cycling/ski communities, travel/luxury brands)
Compensation/Benefits:
- London-benchmarked base, meaningful equity + performance bonus
- Company laptop, private medical insurance, WeWork access
- Remote-first (EU/UK), Swiss-incorporated. Regular in-person time in London & Mallorca.
- Stay access in our homes as properties launch
Send a CV to hiring@goazuro.com
Founding GTM & Brand Lead employer: Azuro
Contact Detail:
Azuro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding GTM & Brand Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to hospitality, real estate, or fintech. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your creative side! When you get the chance to meet potential employers, bring examples of your work that highlight your unique style and approach. Make sure they see how you can turn strategy into standout creative.
✨Tip Number 3
Be ready to discuss your ideas! Prepare some bold, attention-earning concepts that align with the brand's vision. This shows you're not just a fit for the role but also passionate about building something special.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our journey to redefine vacation-home ownership.
We think you need these skills to ace Founding GTM & Brand Lead
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! We want to see how you can blend that 'understated premium' vibe with bold ideas. Think about how you can make your CV and cover letter stand out while still keeping it professional.
Tailor Your Application: Make sure to tailor your application specifically for the Founding GTM & Brand Lead role. Highlight your experience in brand growth and any relevant projects you've worked on. We love seeing how your background aligns with our mission of redefining vacation-home ownership!
Be Authentic: We value authenticity, so don’t be afraid to show us who you are! Share your passion for real estate, hospitality, or any side projects that showcase your skills. This is your chance to connect with us on a personal level and demonstrate your enthusiasm for the role.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just send your CV to hiring@goazuro.com!
How to prepare for a job interview at Azuro
✨Know the Brand Inside Out
Before your interview, dive deep into the company’s mission and values. Understand how they’re redefining vacation-home ownership and what makes their platform unique. This will not only show your genuine interest but also help you align your answers with their vision.
✨Showcase Your Creative Side
Since the role requires a blend of creativity and analytical skills, come prepared with examples of past projects where you’ve successfully combined both. Whether it’s a campaign you launched or a brand you built, be ready to discuss how you turned strategy into standout creative moments.
✨Demonstrate Your Analytical Rigor
Be ready to talk about how you measure success in your previous roles. Discuss specific metrics you’ve used to evaluate campaigns or growth strategies. This will highlight your analytical mindset and show that you can back up your creative ideas with data.
✨Engage with Their Community
Research the target audience and communities they serve, like cyclists and skiers. Bring insights on how to engage these groups effectively. Showing that you understand their lifestyle and preferences will demonstrate your fit for the role and your potential to build meaningful partnerships.