At a Glance
- Tasks: Lead and execute innovative field marketing strategies across EMEA.
- Company: Join a dynamic software company focused on growth and collaboration.
- Benefits: Remote-first role with competitive salary and opportunities for professional development.
- Other info: Work remotely while collaborating with diverse teams across Europe.
- Why this job: Shape impactful marketing initiatives and drive revenue growth in a vibrant market.
- Qualifications: 10+ years in B2B marketing, with strong leadership and project management skills.
The predicted salary is between 48000 - 72000 £ per year.
Overview
Azul is looking for a collaborative, results-driven Field Marketing Director – EMEA to lead the development and execution of our regional field marketing strategy. Reporting to the VP, Global Events & Field Marketing, this role will shape Azul’s go-to-market presence across EMEA by aligning marketing initiatives with regional sales priorities, accelerating pipeline creation and supporting revenue growth.
You will serve as a strategic partner to the EMEA Sales team, own the end-to-end planning and execution of integrated marketing programs, and collaborate closely with the Channel, Corporate Marketing and Developer Relations teams. The ideal candidate is data-driven and has a strong track record of building and scaling impactful marketing programs.
Responsibilities
- Partner with the EMEA sales team to build out a robust field marketing plan that is aligned to their strategic priorities and quarterly pipeline and revenue goals.
- Plan and execute high-impact demand generation and ABM programs including webinars, digital campaigns, conferences, hosted events, co-sponsored partner activities, etc.
- Work with regional partners to develop co-marketing programs that align with channel pipeline and revenue goals.
- Manage events onsite and travel as needed.
- Work with Digital Marketing to help direct digital strategy including paid advertising organic/unpaid results and localization of the Azul website.
- Coordinate with Developers Relations on Java User Groups, call for speakers and event support.
- Champion regional customer advocacy by working with Sales to identify and activate customer success stories, case studies, quotes and speaking opportunities.
- Work with the corporate marketing team on regional/local press releases and other influencer engagement.
- Serve as the voice of the EMEA region within corporate marketing to ensure regional alignment on messaging, campaigns, and global initiatives.
- Manage the lead flow process of local programs by working closely with the Operations, Channel and xDR teams.
- Manage the field marketing budget and performance metrics for the region; continuously analyze ROI and optimize based on insights.
Qualifications
- 10+ years of B2B field marketing experience with at least 3+ years at the director level or in a regional leadership role; experience in the enterprise software or IT sector required.
- Proven success in building and executing integrated field marketing programs across diverse EMEA markets.
- Exposure or experience with executing collaborative partner-based campaigns.
- Ability to track, measure, and report on the effectiveness of field marketing programs against business goals, including lead generation, pipeline creation and closed-won business.
- Experience with building account-based marketing campaigns.
- Strong leadership, project management, communication and presentation skills at the executive level and across distributed teams.
- Meticulous attention to detail, strong planning, organizational skills and outside-the-box thinking.
- Knowledge of Salesforce, Asana, Marketo, 6Sense, Bizible, GoToWebinar, Sprout Social, ZoomInfo, LinkedIn, Qlik and other marketing tools is a plus.
- Language Proficiency: English (required), German or French, highly desired.
- This is a remote-first position. Preference for candidate to be located near a major European transit hub.
Location
Remote-first position. Preference for candidate to be located near a major European transit hub.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Software Development
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Field Marketing Director, EMEA employer: Azul
Azul is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to take ownership of their roles and drive meaningful results. With a focus on professional growth, team collaboration, and innovative solutions, Azul offers unique opportunities for career advancement in the thriving tech industry, all while providing the flexibility of remote work across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Director, EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Azul and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Azul are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Azul on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Azul. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Director, EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Azul. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Azul:Show us that you’ve done your homework! In your application, briefly mention what you admire about Azul’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Azul
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Azul will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Azul, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
