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- Tasks: Lead and execute innovative field marketing strategies across EMEA.
- Company: Join a dynamic software company focused on growth and collaboration.
- Benefits: Remote-first role with competitive salary and opportunities for professional development.
- Why this job: Shape impactful marketing initiatives and drive revenue growth in a vibrant market.
- Qualifications: 10+ years in B2B marketing, with strong leadership and project management skills.
- Other info: Work remotely while collaborating with diverse teams across Europe.
The predicted salary is between 48000 - 72000 £ per year.
Overview
Azul is looking for a collaborative, results-driven Field Marketing Director – EMEA to lead the development and execution of our regional field marketing strategy. Reporting to the VP, Global Events & Field Marketing, this role will shape Azul’s go-to-market presence across EMEA by aligning marketing initiatives with regional sales priorities, accelerating pipeline creation and supporting revenue growth.
You will serve as a strategic partner to the EMEA Sales team, own the end-to-end planning and execution of integrated marketing programs, and collaborate closely with the Channel, Corporate Marketing and Developer Relations teams. The ideal candidate is data-driven and has a strong track record of building and scaling impactful marketing programs.
Responsibilities
- Partner with the EMEA sales team to build out a robust field marketing plan that is aligned to their strategic priorities and quarterly pipeline and revenue goals.
- Plan and execute high-impact demand generation and ABM programs including webinars, digital campaigns, conferences, hosted events, co-sponsored partner activities, etc.
- Work with regional partners to develop co-marketing programs that align with channel pipeline and revenue goals.
- Manage events onsite and travel as needed.
- Work with Digital Marketing to help direct digital strategy including paid advertising organic/unpaid results and localization of the Azul website.
- Coordinate with Developers Relations on Java User Groups, call for speakers and event support.
- Champion regional customer advocacy by working with Sales to identify and activate customer success stories, case studies, quotes and speaking opportunities.
- Work with the corporate marketing team on regional/local press releases and other influencer engagement.
- Serve as the voice of the EMEA region within corporate marketing to ensure regional alignment on messaging, campaigns, and global initiatives.
- Manage the lead flow process of local programs by working closely with the Operations, Channel and xDR teams.
- Manage the field marketing budget and performance metrics for the region; continuously analyze ROI and optimize based on insights.
Qualifications
- 10+ years of B2B field marketing experience with at least 3+ years at the director level or in a regional leadership role; experience in the enterprise software or IT sector required.
- Proven success in building and executing integrated field marketing programs across diverse EMEA markets.
- Exposure or experience with executing collaborative partner-based campaigns.
- Ability to track, measure, and report on the effectiveness of field marketing programs against business goals, including lead generation, pipeline creation and closed-won business.
- Experience with building account-based marketing campaigns.
- Strong leadership, project management, communication and presentation skills at the executive level and across distributed teams.
- Meticulous attention to detail, strong planning, organizational skills and outside-the-box thinking.
- Knowledge of Salesforce, Asana, Marketo, 6Sense, Bizible, GoToWebinar, Sprout Social, ZoomInfo, LinkedIn, Qlik and other marketing tools is a plus.
- Language Proficiency: English (required), German or French, highly desired.
- This is a remote-first position. Preference for candidate to be located near a major European transit hub.
Location
Remote-first position. Preference for candidate to be located near a major European transit hub.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Software Development
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Field Marketing Director, EMEA employer: Azul
Contact Detail:
Azul Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Director, EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Field Marketing Director role.
✨Tip Number 2
Showcase your expertise! Create a personal brand online by sharing insights on LinkedIn or other platforms. Post about your experiences in field marketing, and don’t shy away from discussing successful campaigns you've led.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research Azul’s recent marketing initiatives and think about how you can contribute to their goals. Tailor your responses to show you’re the perfect fit for their EMEA strategy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on this opportunity!
We think you need these skills to ace Field Marketing Director, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Field Marketing Director role. Highlight your B2B field marketing experience and any leadership roles you've held. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role at Azul. Share specific examples of your past successes in building impactful marketing programs.
Showcase Your Data-Driven Approach: Since we’re looking for someone who’s data-driven, make sure to include metrics and results from your previous campaigns. We love numbers that tell a story about your impact on revenue growth and pipeline creation!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Azul
✨Know Your Numbers
As a Field Marketing Director, you'll need to demonstrate your data-driven mindset. Be prepared to discuss specific metrics from your past campaigns, such as lead generation rates and ROI. This shows you understand the importance of analytics in driving marketing success.
✨Align with Sales Goals
Make sure you understand the sales priorities of the EMEA region. Research Azul's current market position and think about how your marketing strategies can directly support their revenue goals. Bring ideas to the table that show you’re ready to partner with the sales team.
✨Showcase Your Leadership Skills
This role requires strong leadership and project management abilities. Prepare examples of how you've led teams or projects in the past, especially in a remote setting. Highlight your communication skills and how you’ve successfully collaborated across different teams.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or scenarios. Think about potential ABM campaigns or events you could plan for Azul. This will help you demonstrate your strategic thinking and creativity in real-world situations.
