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- Tasks: Lead the EMEA field marketing strategy and execute impactful marketing programmes.
- Company: Join Azul, a dynamic company shaping the future of enterprise software across EMEA.
- Benefits: Enjoy remote work flexibility and opportunities for travel and professional growth.
- Why this job: Be a key player in driving revenue growth and making a real impact in the tech industry.
- Qualifications: 10+ years in B2B field marketing, with strong leadership and project management skills required.
- Other info: Remote-first role; ideal for candidates near major European transit hubs.
The predicted salary is between 43200 - 72000 £ per year.
Overview Azul is looking for a collaborative, results-driven Field Marketing Director – EMEA to lead the development and execution of our regional field marketing strategy. Reporting to the VP, Global Events & Field Marketing, this role will shape Azul\’s go-to-market presence across EMEA by aligning marketing initiatives with regional sales priorities, accelerating pipeline creation and supporting revenue growth.You will serve as a strategic partner to the EMEA Sales team, own the end-to-end planning and execution of integrated marketing programs, and collaborate closely with the Channel, Corporate Marketing and Developer Relations teams. The ideal candidate is data-driven and has a strong track record of building and scaling impactful marketing programs.Responsibilities Partner with the EMEA sales team to build out a robust field marketing plan that is aligned to their strategic priorities and quarterly pipeline and revenue goals.Plan and execute high-impact demand generation and ABM programs including webinars, digital campaigns, conferences, hosted events, co-sponsored partner activities, etc.Work with regional partners to develop co-marketing programs that align with channel pipeline and revenue goals.Manage events onsite and travel as needed.Work with Digital Marketing to help direct digital strategy including paid advertising organic/unpaid results and localization of the Azul website.Coordinate with Developers Relations on Java User Groups, call for speakers and event support.Champion regional customer advocacy by working with Sales to identify and activate customer success stories, case studies, quotes and speaking opportunities.Work with the corporate marketing team on regional/local press releases and other influencer engagement.Serve as the voice of the EMEA region within corporate marketing to ensure regional alignment on messaging, campaigns, and global initiatives.Manage the lead flow process of local programs by working closely with the Operations, Channel and xDR teams.Manage the field marketing budget and performance metrics for the region; continuously analyze ROI and optimize based on insights.Qualifications 10+ years of B2B field marketing experience with at least 3+ years at the director level or in a regional leadership role; experience in the enterprise software or IT sector required.Proven success in building and executing integrated field marketing programs across diverse EMEA markets.Exposure or experience with executing collaborative partner-based campaigns.Ability to track, measure, and report on the effectiveness of field marketing programs against business goals, including lead generation, pipeline creation and closed-won business.Experience with building account-based marketing campaigns.Strong leadership, project management, communication and presentation skills at the executive level and across distributed teams.Meticulous attention to detail, strong planning, organizational skills and outside-the-box thinking.Knowledge of Salesforce, Asana, Marketo, 6Sense, Bizible, GoToWebinar, Sprout Social, ZoomInfo, LinkedIn, Qlik and other marketing tools is a plus.Language Proficiency: English (required), German or French, highly desired.This is a remote-first position. Preference for candidate to be located near a major European transit hub.Location Remote-first position. Preference for candidate to be located near a major European transit hub.Seniority level DirectorEmployment type Full-timeJob function MarketingIndustries Software Development
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Field Marketing Director, EMEA employer: Azul
Contact Detail:
Azul Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Director, EMEA
✨Tip Number 1
Familiarise yourself with the latest trends in B2B field marketing, especially within the enterprise software sector. This knowledge will help you speak confidently about how you can align marketing initiatives with sales priorities during interviews.
✨Tip Number 2
Network with professionals in the EMEA region who are already working in field marketing roles. Engaging with them on platforms like LinkedIn can provide insights into the specific challenges and opportunities in the market, which you can leverage in your discussions with us.
✨Tip Number 3
Prepare to discuss your experience with integrated marketing programs and account-based marketing campaigns. Be ready to share specific examples of how you've successfully driven pipeline creation and revenue growth in previous roles.
✨Tip Number 4
Showcase your familiarity with marketing tools mentioned in the job description, such as Salesforce and Marketo. If you have experience with these tools, be prepared to discuss how you've used them to optimise marketing strategies and measure success.
We think you need these skills to ace Field Marketing Director, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B field marketing experience, especially any roles at the director level. Emphasise your achievements in building and executing integrated marketing programmes across EMEA markets.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of Azul's goals and how your experience aligns with their needs. Mention specific examples of successful demand generation and ABM programmes you've led.
Showcase Relevant Skills: Highlight your project management, communication, and leadership skills. Be sure to mention any familiarity with marketing tools like Salesforce, Marketo, or ZoomInfo, as these are relevant to the role.
Demonstrate Data-Driven Success: Include metrics and data that showcase your ability to track, measure, and report on the effectiveness of marketing programmes. This will illustrate your results-driven approach, which is crucial for this position.
How to prepare for a job interview at Azul
✨Understand the Company and Role
Before the interview, make sure to thoroughly research Azul and its field marketing strategies. Understand their products, target audience, and recent campaigns. This will help you align your experience with their needs and demonstrate your genuine interest in the role.
✨Showcase Your Data-Driven Approach
As a Field Marketing Director, being data-driven is crucial. Prepare examples of how you've used data to inform your marketing strategies in the past. Be ready to discuss specific metrics you've tracked and how they influenced your decisions.
✨Prepare for Collaborative Scenarios
Given the collaborative nature of this role, think of examples where you've successfully partnered with sales teams or other departments. Highlight your ability to work cross-functionally and how it led to successful marketing outcomes.
✨Demonstrate Leadership and Project Management Skills
Be prepared to discuss your leadership style and project management experience. Share specific instances where you've led a team or managed a complex marketing project, focusing on how you ensured alignment with business goals and achieved results.
