Freelance Scriptwriter

Hello there,

I’m so glad we’ve found each other.

A little intro, perhaps?

Azio Beauty is a modern beauty brand built on one belief: premium skincare and makeup should be accessible, not exclusive. We specialise in clinically proven, skin-first hybrid products that blend the benefits of skincare with the ease of makeup – designed for real women, real routines, and real results.

Launched in 2022, we’ve grown into one of the UK’s fastest rising beauty brands*, known for our innovation, emotional connection, and market agility. *ranked #16 on the 2024 UK Fast Growth Index.

In Q4 2024, we kicked off a full rebrand and repositioning phase to take Azio to the next level. Our goal? To lead the hybrid skincare space; and redefine what modern beauty looks and feels like.

And this is exactly where you come in.

Our social media feed has been going through… let’s just say a few experimental phases. For this new chapter of the brand, we want to step up the game with a series that is:

• Instantly recognisable (brand recall)
• Insightful and compelling af (engagement)
• Driving results (sales)

We’re not just looking for a contractor. We’re looking for a creative partner; someone who gets the vibe, feels the vision, and is excited to help shape this series into a must-watch.

This is a very dynamic role. Your creativity will be challenged, stretched, and celebrated and one thing’s for sure: you’ll never get bored.

Day to day, you’ll be working directly with our Co-Founder & Chief Brand Director, Luna. Expect a fast-paced rhythm, honest feedback, and a creative environment that pushes you to grow.

Tempted? Reach out to our Social Media Manager, Erica, at erica@aziobeauty.com with your CV and a showcase of your best work.

About Azio Beauty

At Azio Beauty, we believe luxury skincare should be smarter, simpler, and more accessible. We’re redefining beauty by combining premium quality with affordability, empowering confidence at every stage of life.

As part of our next evolution, we’re launching an educational content series to inspire, inform, and position Azio Beauty as the go-to authority in hybrid skincare.

Project Overview

A cinematic, value-driven content series answering the most pressing beauty and skincare questions – designed to educate, inspire, and build lasting trust with our audience.

We’re looking for a talented freelance scriptwriter with a background in marketing (hooks, pacing, and audience engagement). You’ll be responsible for transforming research into clear, compelling scripts (1:30 to 1:50 minutes in length) ****designed for high engagement across multiple platforms.

Your work will support a dynamic, faceless content series featuring:

• Professional voiceover narration
• AI-enhanced visuals and pop culture references
• Dynamic animations and bold text overlays
• Azio’s signature modern, fresh, and elevated look

All content must align with Azio Beauty’s tone of voice: smart, modern, fresh, soulful, witty and bold. Please NOTE: we are still testing different signature style and your creative input will play a major role in that.

Key Responsibilities

• Be in charge of leading the narrative direction of the series through compellingly unique scripts for short-form videos (Reels, TikTok, Shorts), and long-form later on
• Work from detailed research docs to turn insights into kickass narratives
• Collaborate with the creative team to align visuals and script tone (Luna and Mae – our motion graphic designer)
• Attempt a weekly creative call to review performance and test new script formats
• Bring the fire and surpass yourself one script at a time

Benchmarks

Narrative, Visual Storytelling, Branding:

https://www.instagram.com/p/DHthQrCPWt6/

https://www.instagram.com/p/DIB4dymulzf/

Deliverables

• Short-form scripts (1–1.5 minutes) for Instagram Reels, TikTok, and YouTube Shorts = Starting with 1 per week, scaling to 2–3 as the series builds momentum.
• (Later): Long-form scripts (8–15 minutes) for YouTube (same frequency as above)

10 points to Gryffindor if you:

• Have experience writing for beauty, skincare, wellness, or lifestyle brands
• Can share a strong portfolio of video scripts across formats
• Have confidence in turning scientific research into punchy, relatable content
• Understanding of TikTok, Instagram, YouTube, and email formats, plus consumer habits across all platforms.
• A sixth sense for what sticks and the passion to keep chasing it