Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and unify marketing strategies across Europe for Board Portal and ESG platforms.
- Company: Dynamic IT services company focused on innovative solutions.
- Benefits: Competitive salary, travel opportunities, and a chance to shape marketing strategy.
- Why this job: Make a significant impact in a strategic leadership role across diverse regions.
- Qualifications: 8+ years in senior marketing roles, expertise in ABM and HubSpot.
- Other info: Collaborative environment with opportunities for professional growth and development.
The predicted salary is between 48000 - 72000 £ per year.
Role Overview: We are seeking an experienced and strategic Head of Marketing for Europe to unify and lead our marketing initiatives across both our Board Portal (Convene Board Portal) and ESG platforms (Convene Presgo). This role will integrate the marketing efforts of diverse regional teams (Spain, UK, France, Italy, Germany, and LATAM) into a cohesive strategy, working closely with regional Heads of Sales and other stakeholders to drive inbound and outbound marketing performance, optimize lead generation, enhance brand awareness, and increase customer retention through strategic upselling. A key component of this role is implementing and managing an effective Account-Based Marketing (ABM) strategy leveraging HubSpot.
Responsibilities:
- Develop and execute an integrated European marketing strategy for both Convene Board Portal and Convene Presgo, aligning closely with regional sales leadership and broader business goals.
- Implement, manage, and continuously optimize an Account-Based Marketing (ABM) strategy tailored for high-value customer segments and target accounts, utilizing HubSpot as the primary marketing automation and CRM platform.
- Establish and monitor ABM-specific KPIs such as account engagement, deal progression, conversion rates, pipeline influence, and ROI, ensuring measurable impact and alignment with sales targets.
- Lead, mentor, and coordinate regional marketing managers in Spain, UK, France, Italy, Germany, ensuring alignment of ABM practices, messaging, brand consistency, and campaign effectiveness.
- Collaborate closely with the UK-based content production team, overseeing the development of engaging content for ABM initiatives, thought leadership, SEO, product positioning, and promotional activities.
- Drive successful rebranding and positioning of Convene ESG to Convene Presgo, managing all elements of brand launch and ongoing brand management.
- Collaborate closely with the UK-based Inbound Marketing Manager responsible for the new website, optimizing digital strategies to maximize lead generation, customer journey, and conversion rates.
- Supervise and enhance performance-driven marketing campaigns, including ABM-specific email marketing, digital advertising, events, webinars, social media, and PR across both product lines.
- Ensure alignment and effective collaboration with the Marketing Manager responsible for collateral and above-the-line marketing initiatives (promotional videos, brochures, webinars, etc.) for ESG products.
- Implement clear analytics frameworks to measure, analyze, and report marketing effectiveness, ABM campaign performance, ROI, and alignment with sales outcomes.
- Manage budgets effectively, allocating resources efficiently to achieve maximum impact.
- Foster strong relationships with regional Heads of Sales for Board Portal, EU Heads of Sales for ESG, ensuring close alignment between marketing initiatives and sales objectives.
Requirements:
- 8+ years of senior marketing experience, preferably within SaaS or B2B technology, with a strong track record in strategic marketing leadership across multiple regions.
- Proven expertise in implementing and managing successful Account-Based Marketing (ABM) strategies, ideally with demonstrable hands-on experience using HubSpot for ABM.
- Deep understanding of ABM-specific KPIs and analytical frameworks, capable of translating data into actionable insights.
- Demonstrable expertise in inbound and outbound marketing, digital strategy, content marketing, brand management, and event-driven demand generation.
- Experience managing multi-product marketing strategies and proven success in driving growth and customer retention through cross-selling and upselling initiatives.
- Strong leadership skills, with experience managing geographically dispersed teams and influencing stakeholders across sales, marketing, and product management.
- Exceptional communication, analytical, and project management skills.
- Fluent English (mandatory), with proficiency in at least one additional language (Spanish, French, Italian, German) highly beneficial.
- Willingness to travel within Europe as required to support regional teams and attend key events.
Personal Attributes:
- Strategic thinker with hands-on execution ability.
- Collaborative team leader.
- Highly organized and results-driven.
- Adaptable and resilient in a dynamic market environment.
Seniority level: Executive
Employment type: Full-time
Job function: Marketing
Industries: IT Services and IT Consulting
Head of Marketing - Europe (Board Portal and ESG) in London employer: Azeus Systems Limited
Contact Detail:
Azeus Systems Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Europe (Board Portal and ESG) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects and successes. This gives potential employers a taste of what you can bring to the table, especially in a strategic role like Head of Marketing.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and challenges. We want you to walk in ready to discuss how you can enhance their efforts, particularly around ABM and lead generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Marketing - Europe (Board Portal and ESG) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in strategic marketing, especially in SaaS or B2B tech, and don’t forget to mention any hands-on work with ABM strategies using HubSpot.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your leadership skills and how you’ve successfully managed multi-regional marketing teams. Be sure to connect your past experiences with the specific responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since this role involves monitoring ABM-specific KPIs, make sure to include examples of how you've used data to drive marketing decisions. Talk about the frameworks you've implemented and the impact they had on sales outcomes.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Azeus Systems Limited
✨Know Your ABM Inside Out
Since this role heavily focuses on Account-Based Marketing (ABM), make sure you understand the ins and outs of ABM strategies. Be ready to discuss your previous experiences with ABM, especially using HubSpot. Prepare specific examples of how you've measured KPIs and optimised campaigns in the past.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading diverse teams across Europe. Highlight your leadership experience by sharing stories of how you've successfully managed geographically dispersed teams. Discuss how you foster collaboration and alignment between marketing and sales teams to drive results.
✨Demonstrate Your Strategic Thinking
This role requires a strategic mindset, so come prepared to discuss how you've developed and executed integrated marketing strategies in the past. Think about how you can align marketing initiatives with broader business goals and be ready to share your thought process on creating cohesive strategies across different regions.
✨Be Ready for Data-Driven Discussions
With a focus on analytics and performance measurement, be prepared to dive into data during your interview. Discuss how you've used analytics frameworks to measure marketing effectiveness and how you've translated data insights into actionable strategies. This will show that you're not just creative but also results-oriented.
