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For Companies At a Glance
- Tasks: Drive regional marketing strategies and execute impactful campaigns for life sciences products.
- Company: Join Azenta, a forward-thinking company focused on innovation and collaboration.
- Benefits: Full-time role with competitive salary and opportunities for professional growth.
- Other info: Exciting travel opportunities across EMEA and a vibrant work culture.
- Why this job: Make a real impact in the life sciences sector while working with a dynamic team.
- Qualifications: Bachelor’s degree and 3-5 years of marketing experience in life sciences required.
The predicted salary is between 36000 - 60000 £ per year.
At Azenta, new ideas, new technologies and new ways of thinking are driving our future. Our customer focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships. All we accomplish is grounded in our core values of Customer Focus, Achievement, Accountability, Teamwork, Employee Value and Integrity.
How You’ll Add Value
The Regional Downstream Marketing Specialist is responsible for translating global marketing strategy into high-impact regional execution that drives demand, accelerates pipeline, and supports commercial growth across priority EMEA markets for the Azenta Life Sciences Consumables and Instruments business. This role owns downstream activities—including product launches, campaigns, messaging, and sales enablement—ensuring they are regionally relevant, commercially effective, and aligned with customer needs across biotech, pharma, and academic markets. This role partners closely with global marketing, sales, product management, and commercial operations to ensure strong go-to-market execution throughout the product lifecycle.
What You’ll Do
- Regional Go-to-Market & Campaign Execution
- Lead regional downstream marketing strategy and execution for assigned product portfolios (Consumables and Instruments).
- Localise global messaging, value propositions, and campaigns to reflect regional market dynamics, customer segments, and language requirements.
- Develop and manage integrated regional campaign plans spanning digital marketing, events, and provide support for marketing activities with channel partners.
- Support regional promotions, positioning, and channel strategies in partnership with commercial enablement and leadership.
- Identify key regional organizations and establish relevant relationships/partnerships/thought leadership sharing to extend reach in specific geographic targets.
- Product Launch & Lifecycle Support
- Work side-by-side with Global Marketing to plan and execute regional product launches, including launch readiness, timelines, and cross-functional coordination.
- Develop and localize launch materials (sales tools, web content, collateral, training).
- Sales Enablement & Commercial Support
- Partner with regional sales leadership and enablement to align marketing priorities with revenue goals.
- Develop sales enablement tools such as presentations, battlecards, application notes, and competitive positioning.
- Support field marketing activities, including trade shows, workshops, roadshows, and customer events.
- Assist with training sales teams on new products, value propositions, and campaign messaging.
- Customer & Market Insights
- Gather and synthesize regional customer insights, competitive intelligence, and market trends.
- Translate customer feedback into actionable recommendations for upstream marketing and product management.
- Monitor performance metrics (leads, pipeline contribution, conversion) and optimize programs accordingly.
- Cross-Functional Collaboration
- Act as the regional marketing liaison between global marketing, product management, sales, and commercial operations.
- Ensure compliance with regulatory, legal, and brand guidelines across all regional marketing activities.
- Manage external agencies and regional vendors as needed.
What You Will Bring
- Bachelor’s degree in Marketing, Life Sciences, Business, or a related field.
- 3-5 years of marketing experience in life sciences, diagnostics, biopharma tools, or laboratory equipment.
- Proven experience in downstream or commercial marketing, product launches, and campaign execution.
- Strong understanding of life sciences markets (academic, biotech, pharma, clinical, or industrial).
- Demonstrated ability to partner effectively with sales teams and influence without authority.
- Excellent communication, project management, and stakeholder management skills.
Preferred
- Experience with both consumables and capital instruments.
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
- Experience working in a matrixed, global organization.
Key Competencies
- Commercial mindset with strong execution focus.
- Customer-centric and data-driven decision making.
- Ability to simplify complex scientific concepts into compelling value propositions.
- Strong organizational skills and ability to manage multiple priorities.
- Comfortable working across regions, cultures, and time zones.
Travel
This position will be based in Manchester, England with travel to Cambridge, England once per month for 3-4 days per trip. Additionally, some travel will be required in the EMEA region particularly in support of events.
Regional Downstream Marketing Specialist in Manchester employer: Azenta US, Inc.
Contact Detail:
Azenta US, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Downstream Marketing Specialist in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your responses. Focus on articulating your experience in downstream marketing and how it aligns with the company's goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Regional Downstream Marketing Specialist in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight how your experience aligns with the role of Regional Downstream Marketing Specialist. We want to see how you can translate global strategies into regional success!
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve driven demand or supported commercial growth.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured documents that make it easy for us to see your qualifications and fit for the role without wading through unnecessary fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Azenta US, Inc.
✨Know Your Market
Before the interview, dive deep into the life sciences market, especially in biotech and pharma. Understand current trends, key players, and regional dynamics. This knowledge will help you demonstrate your expertise and show that you're ready to translate global strategies into local success.
✨Showcase Your Campaign Experience
Be prepared to discuss specific campaigns you've executed in the past. Highlight your role in product launches and how you tailored messaging for different audiences. Use concrete examples to illustrate your impact on demand generation and pipeline acceleration.
✨Emphasise Collaboration Skills
This role requires strong cross-functional collaboration. Share examples of how you've worked with sales teams, product management, and marketing to achieve common goals. Highlight your ability to influence without authority and how you’ve built relationships across departments.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in previous roles, particularly in campaign execution or product launches, and be ready to explain how you overcame them. This will showcase your critical thinking and adaptability.