At a Glance
- Tasks: Drive regional marketing strategies and execute impactful campaigns for life sciences products.
- Company: Join Azenta, a leader in life sciences with a focus on innovation and collaboration.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Work in a diverse team and enjoy excellent career growth opportunities.
- Why this job: Make a real impact in the biotech and pharma sectors while growing your marketing skills.
- Qualifications: Bachelor's degree and 3-5 years of marketing experience in life sciences required.
The predicted salary is between 40000 - 50000 £ per year.
The Regional Downstream Marketing Specialist is responsible for translating global marketing strategy into high-impact regional execution that drives demand, accelerates pipeline, and supports commercial growth across priority EMEA markets for the Azenta Life Sciences Consumables and Instruments business. This role owns downstream activities—including product launches, campaigns, messaging, and sales enablement—ensuring they are regionally relevant, commercially effective, and aligned with customer needs across biotech, pharma, and academic markets. It partners closely with global marketing, sales, product management, and commercial operations to ensure strong go-to-market execution throughout the product lifecycle.
What You’ll Do
- Regional Go-to-Market & Campaign Execution
- Lead regional downstream marketing strategy and execution for assigned product portfolios (Consumables and Instruments).
- Localise global messaging, value propositions, and campaigns to reflect regional market dynamics, customer segments, and language requirements.
- Develop and manage integrated regional campaign plans spanning digital marketing, events, and provide support for marketing activities with channel partners.
- Support regional promotions, positioning, and channel strategies in partnership with commercial enablement and leadership.
- Identify key regional organisations and establish relevant relationships/partnerships/thought-leadership sharing to extend reach in specific geographic targets.
- Product Launch & Lifecycle Support
- Work side-by-side with Global Marketing to plan and execute regional product launches, including launch readiness, timelines, and cross-functional coordination.
- Develop and localise launch materials (sales tools, web content, collateral, training).
- Sales Enablement & Commercial Support
- Partner with regional sales leadership and enablement to align marketing priorities with revenue goals.
- Develop sales enablement tools such as presentations, battlecards, application notes, and competitive positioning.
- Support field marketing activities, including trade shows, workshops, roadshows, and customer events.
- Assist with training sales teams on new products, value propositions, and campaign messaging.
- Customer & Market Insights
- Gather and synthesize regional customer insights, competitive intelligence, and market trends.
- Translate customer feedback into actionable recommendations for upstream marketing and product management.
- Monitor performance metrics (leads, pipeline contribution, conversion) and optimise programmes accordingly.
- Cross-Functional Collaboration
- Act as the regional marketing liaison between global marketing, product management, sales, and commercial operations.
- Ensure compliance with regulatory, legal, and brand guidelines across all regional marketing activities.
- Manage external agencies and regional vendors as needed.
Qualifications
- Bachelor’s degree in Marketing, Life Sciences, Business, or a related field.
- 3-5 years of marketing experience in life sciences, diagnostics, biopharma tools, or laboratory equipment.
- Proven experience in downstream or commercial marketing, product launches, and campaign execution.
- Strong understanding of life sciences markets (academic, biotech, pharma, clinical, or industrial).
- Demonstrated ability to partner effectively with sales teams and influence without authority.
- Excellent communication, project management, and stakeholder management skills.
Preferred Experience
- Experience with both consumables and capital instruments.
- Familiarity with CRM and marketing automation platforms (e.g. Salesforce, HubSpot, Marketo).
- Experience working in a matrixed, global organisation.
Key Competencies
- Commercial mindset with strong execution focus.
- Customer-centric, data-driven decision making.
- Ability to simplify complex scientific concepts into compelling value propositions.
- Strong organisational skills and ability to manage multiple priorities.
- Comfortable working across regions, cultures, and time zones.
Travel
This position will be based in Manchester, England with travel to Cambridge, England once per month for 3-4 days per trip. Additionally, some travel will be required in the EMEA region, particularly in support of events.
Additional Information
If any applicant is unable to complete an application or respond to a job opening because of a disability, please email Recruiting@azenta.com for assistance. Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status.
Regional Downstream Marketing Specialist in Manchester employer: AZENTA UK LTD
Azenta Life Sciences is an exceptional employer, offering a dynamic work environment in Manchester that fosters collaboration and innovation. With a strong focus on employee growth, we provide opportunities for professional development and the chance to work closely with global teams on impactful marketing strategies in the life sciences sector. Our inclusive culture and commitment to diversity ensure that every team member's voice is valued, making Azenta a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Downstream Marketing Specialist in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how you can add value to their team, especially in terms of regional execution and customer insights. Tailor your message to highlight your understanding of the life sciences market and how you can drive demand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Regional Downstream Marketing Specialist in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the Regional Downstream Marketing Specialist role. Highlight your marketing experience in life sciences and any relevant campaigns you've executed.
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use metrics and examples to demonstrate how you’ve driven demand or supported product launches in previous roles. We love seeing how you’ve made an impact!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon unless it’s relevant to the role. We appreciate a well-structured application that’s easy to read and understand.
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It helps us keep everything organised and ensures your application gets to the right people quickly!
How to prepare for a job interview at AZENTA UK LTD
✨Know Your Market
Before the interview, dive deep into the life sciences market, especially in the EMEA region. Understand the key players, trends, and challenges. This knowledge will help you demonstrate your commercial mindset and ability to translate global strategies into regional execution.
✨Showcase Your Campaign Experience
Be ready to discuss specific campaigns you've led or contributed to in the past. Highlight how you localised messaging and executed marketing strategies that drove demand. Use metrics to back up your success stories, as this will show your data-driven decision-making skills.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with sales, product management, and global marketing, think of examples where you've successfully collaborated across teams. Be prepared to explain how you influenced stakeholders without direct authority, showcasing your strong communication and project management skills.
✨Understand Customer Insights
Gather insights on how to translate customer feedback into actionable recommendations. Be ready to discuss how you've monitored performance metrics and optimised programmes based on customer and market insights. This will highlight your customer-centric approach and ability to simplify complex concepts.
