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- Tasks: Drive regional marketing strategies and execute impactful campaigns for life sciences products.
- Company: Join Azenta Life Sciences, a leader in innovative life sciences solutions.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Exciting career growth in a collaborative, fast-paced environment.
- Why this job: Make a real impact in biotech and pharma while collaborating with global teams.
- Qualifications: 3-5 years in marketing, preferably in life sciences, with strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
The Regional Downstream Marketing Specialist is responsible for translating global marketing strategy into high-impact regional execution that drives demand, accelerates pipeline, and supports commercial growth across priority EMEA markets for the Azenta Life Sciences Consumables and Instruments business. This role owns downstream activities—including product launches, campaigns, messaging, and sales enablement—ensuring they are regionally relevant, commercially effective, and aligned with customer needs across biotech, pharma, and academic markets. This role partners closely with global marketing, sales, product management, and commercial operations to ensure strong go-to-market execution throughout the product lifecycle. This position will be based in Irlam, Manchester with travel to Cambridge, once per month for approximately 3-4 days per trip. Additionally, some travel will be required in the EMEA region particularly in support of events.
What You’ll Do
- Regional Go-to-Market & Campaign Execution
- Lead regional downstream marketing strategy and execution for assigned product portfolios (Consumables and Instruments).
- Localise global messaging, value propositions, and campaigns to reflect regional market dynamics, customer segments, and language requirements.
- Develop and manage integrated regional campaign plans spanning digital marketing, events, and provide support for marketing activities with channel partners.
- Support regional promotions, positioning, and channel strategies in partnership with commercial enablement and leadership.
- Identify key regional organizations and establish relevant relationships/partnerships/thought leadership sharing to extend reach in specific geographic targets.
- Product Launch & Lifecycle Support
- Work side-by-side with Global Marketing to plan and execute regional product launches, including launch readiness, timelines, and cross-functional coordination.
- Develop and localize launch materials (sales tools, web content, collateral, training).
- Sales Enablement & Commercial Support
- Partner with regional sales leadership and enablement to align marketing priorities with revenue goals.
- Develop sales enablement tools such as presentations, battlecards, application notes, and competitive positioning.
- Support field marketing activities, including trade shows, workshops, roadshows, and customer events.
- Assist with training sales teams on new products, value propositions, and campaign messaging.
- Customer & Market Insights
- Gather and synthesize regional customer insights, competitive intelligence, and market trends.
- Translate customer feedback into actionable recommendations for upstream marketing and product management.
- Monitor performance metrics (leads, pipeline contribution, conversion) and optimize programs accordingly.
- Cross-Functional Collaboration
- Act as the regional marketing liaison between global marketing, product management, sales, and commercial operations.
- Ensure compliance with regulatory, legal, and brand guidelines across all regional marketing activities.
- Manage external agencies and regional vendors as needed.
What You Will Bring
- Bachelor’s degree in Marketing, Life Sciences, Business, or a related field.
- 3-5 years of marketing experience in life sciences, diagnostics, biopharma tools, or laboratory equipment.
- Proven experience in downstream or commercial marketing, product launches, and campaign execution.
- Strong understanding of life sciences markets (academic, biotech, pharma, clinical, or industrial).
- Demonstrated ability to partner effectively with sales teams and influence without authority.
- Excellent communication, project management, and stakeholder management skills.
Preferred
- Experience with both consumables and capital instruments.
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
- Experience working in a matrixed, global organization.
Key Competencies
- Commercial mindset with strong execution focus.
- Customer-centric and data-driven decision making.
- Ability to simplify complex scientific concepts into compelling value propositions.
- Strong organizational skills and ability to manage multiple priorities.
- Comfortable working across regions, cultures, and time zones.
About us
Azenta Life Sciences is a leading provider of life sciences solutions, specializing in automated cold-chain sample management, biorepository services, and genomics services. Headquartered in Burlington, MA, they support pharmaceutical, biotech, and academic institutions in accelerating drug development and advanced cell therapies, with a focus on sample integrity.
Regional Downstream Marketing Specialist in Partington employer: Azenta Life Sciences
Contact Detail:
Azenta Life Sciences Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Downstream Marketing Specialist in Partington
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Regional Downstream Marketing Specialist. Tailor your message to highlight your understanding of the life sciences sector and your marketing expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Regional Downstream Marketing Specialist in Partington
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Regional Downstream Marketing Specialist role. Highlight your marketing experience in life sciences and any relevant campaigns you've executed.
Showcase Your Collaboration Skills: Since this role involves working closely with various teams, emphasise your ability to collaborate effectively. Share examples of how you've partnered with sales or product management in previous roles to achieve common goals.
Be Data-Driven: Demonstrate your understanding of customer insights and market trends. Include any metrics or results from past marketing initiatives that showcase your ability to make data-driven decisions and optimise campaigns.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. This way, we can ensure your application gets the attention it deserves and you can stay updated on your application status.
How to prepare for a job interview at Azenta Life Sciences
✨Know Your Market
Before the interview, dive deep into the life sciences market, especially in biotech and pharma. Understand the current trends, challenges, and opportunities in the EMEA region. This knowledge will help you demonstrate your commercial mindset and show that you're ready to translate global strategies into regional success.
✨Showcase Your Campaign Experience
Be prepared to discuss specific campaigns you've led or contributed to in the past. Highlight how you localised messaging and executed marketing strategies that drove demand. Use metrics to back up your success—numbers speak volumes!
✨Emphasise Cross-Functional Collaboration
This role requires working closely with various teams. Share examples of how you've successfully partnered with sales, product management, or other departments. Talk about how you influenced decisions without direct authority, showcasing your ability to navigate a matrixed organisation.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations, like launching a new product or managing a campaign across different regions. Think through your approach to these scenarios in advance, focusing on your organisational skills and customer-centric decision-making.