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- Tasks: Drive regional marketing strategies and execute impactful campaigns in life sciences.
- Company: Join a leading life sciences company with a focus on innovation and collaboration.
- Benefits: Competitive salary, travel opportunities, and professional development in a dynamic field.
- Other info: Exciting role with opportunities for travel and cross-functional collaboration.
- Why this job: Make a real impact in biotech and pharma while growing your marketing skills.
- Qualifications: Bachelor’s degree and 3-5 years of relevant marketing experience required.
The predicted salary is between 40000 - 50000 ÂŁ per year.
The Regional Downstream Marketing Specialist is responsible for translating global marketing strategy into high-impact regional execution that drives demand, accelerates pipeline, and supports commercial growth across priority EMEA markets for the Azenta Life Sciences Consumables and Instruments business. This role owns downstream activities—including product launches, campaigns, messaging, and sales enablement—ensuring they are regionally relevant, commercially effective, and aligned with customer needs across biotech, pharma, and academic markets. This role partners closely with global marketing, sales, product management, and commercial operations to ensure strong go-to-market execution throughout the product lifecycle.
Location: Irlam, Manchester with travel to Cambridge once per month for approximately 3‑4 days per trip, and additional regional EMEA travel to support events.
What You’ll Do
- Lead regional downstream marketing strategy and execution for assigned product portfolios (Consumables and Instruments).
- Localise global messaging, value propositions, and campaigns to reflect regional market dynamics, customer segments, and language requirements.
- Develop and manage integrated regional campaign plans spanning digital marketing, events, and provide support for marketing activities with channel partners.
- Support regional promotions, positioning, and channel strategies in partnership with commercial enablement and leadership.
- Identify key regional organisations and establish relevant relationships/partnerships/thought leadership sharing to extend reach in specific geographic targets.
- Work side‑by‑side with Global Marketing to plan and execute regional product launches, including launch readiness, timelines, and cross‑functional coordination.
- Develop and localise launch materials (sales tools, web content, collateral, training).
- Partner with regional sales leadership and enablement to align marketing priorities with revenue goals.
- Develop sales enablement tools such as presentations, battlecards, application notes, and competitive positioning.
- Support field marketing activities, including trade shows, workshops, roadshows, and customer events.
- Assist with training sales teams on new products, value propositions, and campaign messaging.
- Gather and synthesize regional customer insights, competitive intelligence, and market trends.
- Translate customer feedback into actionable recommendations for upstream marketing and product management.
- Monitor performance metrics (leads, pipeline contribution, conversion) and optimise programmes accordingly.
- Act as the regional marketing liaison between global marketing, product management, sales, and commercial operations.
- Ensure compliance with regulatory, legal, and brand guidelines across all regional marketing activities.
- Manage external agencies and regional vendors as needed.
What You Will Bring
- Bachelor’s degree in Marketing, Life Sciences, Business, or a related field.
- 3‑5 years of marketing experience in life sciences, diagnostics, biopharma tools, or laboratory equipment.
- Proven experience in downstream or commercial marketing, product launches, and campaign execution.
- Strong understanding of life sciences markets (academic, biotech, pharma, clinical, or industrial).
- Demonstrated ability to partner effectively with sales teams and influence without authority.
- Excellent communication, project management, and stakeholder management skills.
Preferred
- Experience with both consumables and capital instruments.
- Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo.
- Experience working in a matrixed, global organisation.
Key Competencies
- Commercial mindset with strong execution focus.
- Customer‑centric and data‑driven decision making.
- Ability to simplify complex scientific concepts into compelling value propositions.
- Strong organisational skills and ability to manage multiple priorities.
- Comfortable working across regions, cultures, and time zones.
Marketing Specialist - Life Science employer: Azenta Life Sciences
Contact Detail:
Azenta Life Sciences Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist - Life Science
✨Tip Number 1
Network like a pro! Get out there and connect with people in the life sciences field. Attend industry events, webinars, or local meetups to meet potential employers and learn about job openings that might not be advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing campaigns, product launches, and any relevant projects. This will give you an edge during interviews and help demonstrate your expertise in downstream marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your experience aligns with their goals. Tailor your responses to highlight your knowledge of the life sciences sector.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you a better chance of landing that interview. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Marketing Specialist - Life Science
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Specialist in Life Sciences. Highlight your experience in downstream marketing, product launches, and any relevant campaigns you've executed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about life sciences marketing and how you can contribute to our team. Be sure to mention specific experiences that relate to the job description.
Showcase Your Achievements: When detailing your past roles, focus on achievements rather than just responsibilities. Use metrics where possible to demonstrate your impact—like how you drove demand or improved conversion rates. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you're keen on joining StudySmarter!
How to prepare for a job interview at Azenta Life Sciences
✨Know Your Market
Before the interview, dive deep into the life sciences market, especially focusing on biotech and pharma. Understand the current trends, challenges, and key players in the EMEA region. This knowledge will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Showcase Your Campaign Successes
Prepare specific examples of past marketing campaigns you've led or contributed to, particularly in downstream marketing. Highlight how these campaigns drove demand and supported commercial growth. Use metrics to back up your claims, as numbers speak volumes in marketing.
✨Align with Company Goals
Research Azenta's mission and values, and think about how your experience aligns with their goals. Be ready to discuss how you can contribute to their regional marketing strategy and support their product launches effectively. This shows that you’re not just looking for any job, but that you’re invested in their success.
✨Prepare for Collaboration Questions
Since this role involves working closely with global marketing, sales, and product management, be prepared to discuss your experience in cross-functional collaboration. Think of examples where you influenced stakeholders or worked in a matrixed environment, as this will highlight your ability to thrive in their organisational structure.