At a Glance
- Tasks: Drive regional marketing strategies and execute impactful campaigns for life sciences products.
- Company: Join Azenta Life Sciences, a leader in innovative life sciences solutions.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Exciting career growth in a collaborative, fast-paced environment.
- Why this job: Make a real impact in biotech and pharma while collaborating with global teams.
- Qualifications: 3-5 years in marketing, preferably in life sciences, with strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
The Regional Downstream Marketing Specialist is responsible for translating global marketing strategy into high-impact regional execution that drives demand, accelerates pipeline, and supports commercial growth across priority EMEA markets for the Azenta Life Sciences Consumables and Instruments business. This role owns downstream activities—including product launches, campaigns, messaging, and sales enablement—ensuring they are regionally relevant, commercially effective, and aligned with customer needs across biotech, pharma, and academic markets. This role partners closely with global marketing, sales, product management, and commercial operations to ensure strong go-to-market execution throughout the product lifecycle. This position will be based in Irlam, Manchester with travel to Cambridge, once per month for approximately 3-4 days per trip. Additionally, some travel will be required in the EMEA region particularly in support of events.
What You’ll Do
- Regional Go-to-Market & Campaign Execution
- Lead regional downstream marketing strategy and execution for assigned product portfolios (Consumables and Instruments).
- Localise global messaging, value propositions, and campaigns to reflect regional market dynamics, customer segments, and language requirements.
- Develop and manage integrated regional campaign plans spanning digital marketing, events, and provide support for marketing activities with channel partners.
- Support regional promotions, positioning, and channel strategies in partnership with commercial enablement and leadership.
- Identify key regional organizations and establish relevant relationships/partnerships/thought leadership sharing to extend reach in specific geographic targets.
- Product Launch & Lifecycle Support
- Work side-by-side with Global Marketing to plan and execute regional product launches, including launch readiness, timelines, and cross-functional coordination.
- Develop and localize launch materials (sales tools, web content, collateral, training).
- Partner with regional sales leadership and enablement to align marketing priorities with revenue goals.
- Develop sales enablement tools such as presentations, battlecards, application notes, and competitive positioning.
- Support field marketing activities, including trade shows, workshops, roadshows, and customer events.
- Assist with training sales teams on new products, value propositions, and campaign messaging.
- Gather and synthesize regional customer insights, competitive intelligence, and market trends.
- Translate customer feedback into actionable recommendations for upstream marketing and product management.
- Monitor performance metrics (leads, pipeline contribution, conversion) and optimize programs accordingly.
- Cross-Functional Collaboration
- Act as the regional marketing liaison between global marketing, product management, sales, and commercial operations.
- Ensure compliance with regulatory, legal, and brand guidelines across all regional marketing activities.
- Manage external agencies and regional vendors as needed.
What You Will Bring
- Bachelor’s degree in Marketing, Life Sciences, Business, or a related field.
- 3-5 years of marketing experience in life sciences, diagnostics, biopharma tools, or laboratory equipment.
- Proven experience in downstream or commercial marketing, product launches, and campaign execution.
- Strong understanding of life sciences markets (academic, biotech, pharma, clinical, or industrial).
- Demonstrated ability to partner effectively with sales teams and influence without authority.
- Excellent communication, project management, and stakeholder management skills.
Preferred
- Experience with both consumables and capital instruments.
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
- Experience working in a matrixed, global organization.
- Commercial mindset with strong execution focus.
- Customer-centric and data-driven decision making.
- Ability to simplify complex scientific concepts into compelling value propositions.
- Strong organizational skills and ability to manage multiple priorities.
- Comfortable working across regions, cultures, and time zones.
About us
Azenta Life Sciences is a leading provider of life sciences solutions, specializing in automated cold-chain sample management, biorepository services, and genomics services. Headquartered in Burlington, MA, they support pharmaceutical, biotech, and academic institutions in accelerating drug development and advanced cell therapies, with a focus on sample integrity.
Regional Downstream Marketing Specialist in Irlam employer: Azenta Life Sciences
Azenta Life Sciences is an exceptional employer, offering a dynamic work environment in Irlam, Manchester, where innovation meets collaboration. Employees benefit from a strong focus on professional growth, with opportunities to engage in impactful marketing strategies that drive commercial success across the EMEA region. The company fosters a culture of teamwork and inclusivity, ensuring that every team member's contributions are valued while providing the chance to work closely with global experts in the life sciences sector.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Downstream Marketing Specialist in Irlam
✨Tip Number 1
Network like a pro! Get out there and connect with people in the life sciences field. Attend industry events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, product launches, and any relevant projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply—follow up! After submitting your application through our website, drop a quick email to the hiring manager expressing your enthusiasm for the role. It shows initiative and keeps you on their radar.
✨Tip Number 4
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your experience aligns with their goals. Confidence and knowledge go a long way!
We think you need these skills to ace Regional Downstream Marketing Specialist in Irlam
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Regional Downstream Marketing Specialist. Highlight your experience in downstream marketing, product launches, and any relevant life sciences background. We want to see how you can translate global strategies into regional success!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills align with our needs at Azenta Life Sciences. Don’t forget to mention your understanding of the EMEA markets and how you can drive demand.
Showcase Your Collaboration Skills:This role involves working closely with various teams, so make sure to highlight your experience in cross-functional collaboration. Share examples of how you've partnered with sales, product management, or marketing teams to achieve common goals. We love a team player!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Azenta Life Sciences
✨Know Your Market
Before the interview, dive deep into the life sciences market, especially in the EMEA region. Understand the key players, trends, and challenges in biotech, pharma, and academia. This knowledge will help you demonstrate your expertise and show that you're ready to translate global strategies into regional success.
✨Showcase Your Campaign Skills
Prepare to discuss specific campaigns you've executed in the past. Highlight how you localised messaging and aligned it with customer needs. Be ready to share metrics that showcase your impact on demand generation and pipeline acceleration—numbers speak volumes!
✨Emphasise Cross-Functional Collaboration
This role requires working closely with various teams. Think of examples where you've successfully partnered with sales, product management, or commercial operations. Illustrate how you navigated challenges and ensured alignment across functions to achieve marketing goals.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific situations, like launching a new product or managing a campaign. Prepare by thinking through potential scenarios and your approach to problem-solving. This will show your strategic thinking and readiness for the role.
