At a Glance
- Tasks: Lead marketing strategies for industrial chemicals across EMEA, driving customer engagement and innovation.
- Company: Join a leading chemical company with a focus on collaboration and growth.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Fluency in English required; other languages are a plus.
- Why this job: Make an impact in the chemical industry while working with cutting-edge marketing strategies.
- Qualifications: 7-10 years of B2B marketing experience, preferably in chemicals, with strong digital skills.
The predicted salary is between 51750 - 63250 £ per year.
The Marketing Manager Industrial Chemicals EMEA is responsible for defining and steering marketing strategies and activities across CASE (Coatings, Adhesives, Sealants, Elastomers), AMA (Advanced Materials & Additives) and Performance Chemicals segments in the EMEA region.
A key part of the role is to stay at the forefront of industry dynamics, continuously tracking and interpreting market trends, innovations and regulatory developments.
By translating these insights into compelling reports, campaigns, and content, (s)he drives customer engagement, strengthens principal partnerships and oversees marketing execution across EMEA in close collaboration with Market Segment Director, local marketing teams, labs, principal managers and the sales organisation.
Your role in practice: main accountabilities
- Define, align, and lead the development of EMEA annual marketing plans for CASE, AMA and Performance Chemicals market segments, ensuring consistency with business priorities and principal expectations.
- Continuously analyse and interpret market dynamics, competitor strategies, customer needs and regulatory developments within the assigned EMEA segments.
Translate these into high-quality insights reports and presentations that inform principals, guide sales strategies, inspire lab innovation, and support customer engagement.
- Collaborate with Market Segment Directors and sales leaders to define customer profiles, value propositions, buying journeys and segmentation strategies.
- Partner with labs to brief on trend-driven formulations, promote lab innovations and ensure technical content is reflected in marketing activities.
- Steer joint initiatives with principal managers to promote strategic product lines, and ensure structured performance reporting that strengthens principal relationships.
- Oversee and guide local marketing specialists active in the same market segments, ensuring alignment, best practice exchange and consistent, high-quality campaign execution across EMEA.
- Lead the planning and execution of EMEA-level campaigns such as webinars, trade shows, digital activations, articles and email campaigns to engage customers and promote principal innovations.
- Work with the EMEA Digital team to define standards and processes for marketing campaign execution, content development and performance measurement.
- Contribute actively to the EMEA Marketing team by sharing best practices, co-developing processes, and supporting cross-segment initiatives.
Experience & Education
- Experience: 7–10 years of marketing experience in B2B industries, ideally in chemicals, within one or more market segments that the role supports.
Experience within chemical manufacturer or chemical distributor is considered a plus.
- Proven track record of leading integrated B2B marketing campaigns, supporting principal partnerships and delivering measurable business impact.
- Education: Bachelor’s or Master’s degree in Marketing, Communications, Chemistry, Life Sciences, or Business Administration (or equivalent by experience).
- Technical skills: Expertise in digital marketing tools (Google Analytics, SEO/GEO, Microsoft Dynamics 365 CRM, Storyblok), event and campaign management.
Experience using AI tools in marketing workflows (e. g., content creation, campaign optimisation, analytics) is strongly valued.
- Communication: Excellent written and verbal communication skills, able to deliver persuasive content for technical and non-technical audiences.
- Soft skills: Strong stakeholder management and influencing skills in a matrix environment; analytical and strategic mindset; creative and proactive problem solver; team player with ability to balance hands‑on execution and leadership.
- Extra: Fluency in English (oral and written) required; other European languages are an advantage. Willingness to travel occasionally within EMEA.
- #J-18808-Ljbffr
Marketing Manager Industrial Chemicals - EMEA employer: Azelis
Join a dynamic and forward-thinking international business as a Logistics Manager, where your proactive approach will drive continuous improvement in logistics operations. Our company fosters a collaborative work culture that prioritises employee growth, offering opportunities for professional development and the chance to shape the future of our logistics strategy. Located in a vibrant area, we provide a supportive environment with competitive benefits, ensuring you can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager Industrial Chemicals - EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Azelis and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Azelis are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Azelis on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Azelis. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager Industrial Chemicals - EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Azelis. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Azelis:Show us that you’ve done your homework! In your application, briefly mention what you admire about Azelis’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Azelis
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Azelis will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Azelis, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
