Retail Operations & Marketing Manager (UK)

About Us: AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order.

Job Overview: We're seeking a Retail Operations & Marketing Manager to oversee the planning, execution, and management of a retail showroom and pop-up events in central London, with a focus on customer experience, localized product strategy, and brand presentation. This role is also responsible for executing marketing, influencer, and PR initiatives, while collaborating cross-functionally to drive brand awareness, VIP engagement, and long-term retail growth.

Responsibilities and Duties:

• Plan, execute, and manage our retail/showroom location and pop-up events in central London.
• Gather and analyze customer feedback and sales data from events; develop strategy for permanent transition.
• Develop and implement localized product solutions to meet UK customer needs and achieve business targets.
• Oversee and orchestrate all activities within the showroom to ensure a seamless and organized environment.
• Efficiently manage and edit the showroom calendar and appointments.
• Maintain the showroom's impeccable appearance at all times to reflect the brand's standards.
• Provide crucial support for all pull and talent-related activities within the space.
• Brainstorm and source creative activations, vendors, and activities tailored for gifting, appointments, and events.
• Coordinate VIP services and curate exceptional experiences for high-profile VIP guests and clients.
• Foster and maintain talent relationships, establishing connections with new partners through mailings, gifting, and outreach on brand initiatives.
• Develop and execute on growth marketing strategies focusing on enhancing customer experiences and boosting brand awareness.
• Define and manage product mix strategies tailored to each Pop-Up location and target demographic.
• Collaborate with cross-functional teams (design, merchandising, retail) to ensure consistency across product and storytelling.
• Identify and build relationships with influencers, and media contacts, focusing on bridal, fashion, and lifestyle verticals.
• Stay ahead of industry trends and propose innovative PR and influencer marketing initiatives.
• Track and analyze media coverage, identifying opportunities for increased visibility.
• Support the planning and execution of media events, press previews, and influencer activations.
• Other duties as assigned.

Requirements:

• Retail and Marketing experience within fashion or beauty required.
• Experience in the bridal and evening wear category is strongly preferred.
• Strong interpersonal skills, eagerness to learn and adaptability skills; ability to quickly understand the UK bridal retail market and manage sales resources effectively.
• Excellent communication and collaboration skills.
• Proven ability to analyze market trends and customer feedback to inform business strategies.
• Leadership experience or potential, with the ability to build and motivate a team.
• Passion for and understanding of the bridal industry and current wedding trends.
• Ability to work legally full-time in the UK.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to shape the growth of a successful US brand in the UK market.
• Professional development and career progression.
• Flexible working arrangements within office hours.