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For Companies At a Glance
- Tasks: Lead digital marketing strategies and campaigns to boost brand visibility and engagement.
- Company: Ayvens is a leader in sustainable mobility solutions, managing over 3.4 million vehicles globally.
- Benefits: Enjoy a competitive salary, collaborative culture, and opportunities for professional growth.
- Why this job: Make a real impact in the digital marketing space while promoting sustainability.
- Qualifications: Proven experience in digital marketing, SEO, and project management required.
- Other info: Join a diverse team committed to innovation and customer satisfaction.
The predicted salary is between 32000 - 40000 £ per year.
At Ayvens, progress starts with you. Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.
Overall Job Purpose
Ayvens is seeking a talented Digital Marketing Lead to lead the planning and delivery of our digital marketing activities across the UK for all brands. This role offers a competitive salary range of £40,000 - £50,000. You will be responsible for managing the design, development, and implementation of our website strategy in line with business objectives, as well as developing strategies to drive increased traffic and revenue through optimised content, digital campaign design, and SEO tactics.
Key Accountabilities
- Lead the research, design, and execution of website development to maximise brand positioning and impact.
- Plan and execute SEO strategies to enhance website authority.
- Collaborate with the entire marketing team to develop and deliver high-impact, high-quality, and cost-effective digital marketing campaigns that enhance conversion opportunities for all products and brands.
- Act as a subject matter expert (SME) to develop digital skills across the marketing team and work closely with the digital marketing executive to design optimised content.
- Ensure all digital activities comply with company guidelines, DMCCA, and FCA regulations.
- Use analytics, business data, and insights to inform digital decision-making.
- Manage supplier relationships and performance in line with company policy to deliver continuous improvement and value for money.
- Work across the business with key stakeholders and IT teams (central & local) to execute digital activities effectively and efficiently using available resources.
Competencies
To succeed in this role, you should possess:
- A track record of digital marketing success.
- Strong teamwork and collaboration skills.
- Excellent organisational skills and project management capabilities.
- Strong interpersonal skills with the ability to engage stakeholders at all levels.
- Experience in supplier or relationship management.
- The ability to thrive in a dynamic, fast-paced environment, managing multiple projects simultaneously while working under pressure and to tight deadlines.
Skills And Experience Required/Desirable
- Proven experience in digital marketing, including SEO strategy, digital campaigns, and website design.
- Knowledge of the Digital Markets, Competition & Consumers Act and the regulatory environment.
- Familiarity with design thinking or similar techniques with a customer-centric approach.
- A good standard of digital literacy, particularly with Content Management Systems.
- Working knowledge of core Microsoft applications (Word, Excel, MS Teams).
Ayvens Values
At Ayvens, we value:
- Collaboration: Focusing energy and talent on collective success.
- Curiosity: Proposing new ideas and contributing to the change process.
- Authenticity: Acting ethically and with courage.
- Commitment: Engaging and demonstrating consideration for others.
Why Join Us?
At Ayvens, we believe in fostering a culture of innovation and collaboration. If you are passionate about digital marketing and want to make a meaningful impact, we would love to hear from you!
Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed.
Digital Marketing Lead employer: Ayvens
Contact Detail:
Ayvens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead
✨Tip Number 1
Familiarise yourself with Ayvens' mission and values, especially their focus on sustainable mobility. Tailor your conversations and networking efforts to highlight how your digital marketing experience aligns with their goals.
✨Tip Number 2
Showcase your knowledge of SEO strategies and digital campaign design during interviews. Prepare specific examples of past successes that demonstrate your ability to drive traffic and revenue through optimised content.
✨Tip Number 3
Engage with Ayvens on social media platforms. Comment on their posts or share relevant content that reflects your understanding of the digital marketing landscape and sustainable practices, which can help you stand out.
✨Tip Number 4
Network with current or former employees of Ayvens to gain insights into the company culture and expectations for the Digital Marketing Lead role. This can provide you with valuable information to tailor your approach.
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO strategies and campaign management. Use keywords from the job description to demonstrate that you meet the specific requirements of the Digital Marketing Lead role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of sustainable mobility. Mention specific achievements in previous roles that align with the responsibilities outlined by Ayvens.
Showcase Your Skills: In your application, emphasise your teamwork, project management, and interpersonal skills. Provide examples of how you've successfully collaborated with teams or managed multiple projects under tight deadlines.
Research Ayvens: Familiarise yourself with Ayvens' values and mission. Incorporate this knowledge into your application to show that you are not only a fit for the role but also aligned with the company's culture and goals.
How to prepare for a job interview at Ayvens
✨Showcase Your Digital Marketing Success
Be prepared to discuss specific examples of your past digital marketing successes. Highlight campaigns you've led, the strategies you implemented, and the measurable results achieved. This will demonstrate your capability and experience in driving effective digital marketing initiatives.
✨Understand Ayvens' Values
Familiarise yourself with Ayvens' core values: collaboration, curiosity, authenticity, and commitment. During the interview, reflect these values in your responses and show how you align with them. This will help you connect with the interviewers on a cultural level.
✨Prepare for SEO and Website Strategy Questions
Given the role's focus on SEO and website strategy, be ready to discuss your knowledge and experience in these areas. Prepare to explain your approach to developing SEO strategies and how you would enhance website authority, as this is crucial for the position.
✨Demonstrate Your Teamwork Skills
As the role requires strong teamwork and collaboration, think of examples where you've successfully worked with others to achieve a common goal. Be ready to discuss how you engage stakeholders and manage supplier relationships, showcasing your interpersonal skills.