Commercial Director

At Ayvens, progress starts with you. Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move. We are seeking a dynamic and visionary Commercial Director to lead the strategic direction, performance, and resources of our UK Commercial Division. This is a critical leadership position responsible for driving sustainable growth, ensuring regulatory compliance, and delivering a best‑in‑class commercial offering aligned to organisational objectives.

The Commercial Division spans customer acquisition, development & retention, bid and tender, pricing, product management, implementation, marketing, consultancy services, and insurance distribution. You will play a pivotal role in shaping market presence and securing long‑term business success.

• Lead and deliver the UK Commercial strategy, translating central guidance into effective local execution across all routes to market.
• Ensure relevant, competitive products and services are developed and delivered for partners.
• Drive new business growth and partner development, alongside strengthening existing relationships.
• Contribute to wider UK business strategy, addressing market opportunities and challenges.
• Champion a strong brand presence and market positioning, ensuring professional representation at all times.

• Strategic Leadership
  • Develop and execute the UK Commercial strategy aligned to market needs and central direction.
  • Contribute at a senior level to organisational strategy, delivering both financial and non‑financial performance.
• Commercial Performance
  • Lead, inspire, and manage a high‑performing commercial team.
  • Drive customer acquisition and partner growth, with a focus on key strategic themes (e.g. full‑service solutions).
  • Implement robust performance management frameworks to track and optimise sales across segments.
• Client & Market Excellence
  • Deliver market‑leading client value and retention through effective segment strategies and account management.
  • Improve and maintain industry‑leading Net Promoter Scores (NPS).
  • Represent the business externally through brand, marketing, and market engagement activities.
• Governance & Compliance
  • Ensure strong regulatory oversight and compliance across all commercial activities.
  • Oversee insurance distribution operations, including governance, performance and reporting frameworks.
  • Maintain effective controls, KPIs, and testing processes to support business performance and compliance.
• Marketing & Growth
  • Lead a marketing strategy that supports channel delivery, enhances brand presence, and drives engagement.
  • Manage budgets effectively to maximise return on investment.
• Leadership & Culture
  • Create an inclusive, high‑performing environment that encourages innovation and diverse thinking.
  • Lead change initiatives with clarity, energy, and strong stakeholder engagement.
  • Foster a culture where individuals feel empowered to contribute and challenge constructively.

• Significant leadership experience across a broad commercial remit.
• Proven track record in strategic commercial leadership, ideally at executive or board level.
• Experience within leasing, fleet, financial services, or a related sector (desirable but not essential).
• Strong understanding of regulatory and compliance frameworks.

• Exceptional leadership and people development skills, with a track record of building high‑performing teams.
• Commercially astute with the ability to translate strategy into delivery.
• Influential communicator with strong stakeholder management skills.
• Experienced in leading transformation and organisational change.
• Data‑driven decision maker with strong performance management capability.

• Courageous, resilient, and adaptable leader.
• Passionate about driving growth, innovation, and customer excellence.
• Inspires and engages teams at all levels.
• Collaborative, inclusive, and forward‑thinking.

This is a unique opportunity to shape the future of a market‑leading organisation. You’ll play a central role in driving growth, transforming our commercial approach, and delivering outstanding value to our customers and partners.

With over 3.4 million vehicles managed across more than 42 countries, we provide full‑service leasing, flexible subscription services, fleet management services and multi‑mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well‑positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.

At Ayvens, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology‑enabled services that help our customers focus on their everyday business. We’re committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we’re guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organisation that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are. Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed.