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- Tasks: Create engaging content and manage social media for Ayrshire Hospice's impactful stories.
- Company: Join a purpose-led organisation making a difference in the community.
- Benefits: Gain valuable experience, build your portfolio, and work in a supportive team.
- Other info: Flexible, dynamic environment with opportunities for professional growth.
- Why this job: Make a real impact through storytelling and digital marketing in healthcare.
- Qualifications: Degree or equivalent in Marketing/Communications; experience in social media and content creation.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking a digitally confident and imaginative Content & Digital Marketing Officer to join the Communications & Marketing Team at an exciting time for the Ayrshire Hospice. This role has a strong focus on social media and engaging digital storytelling, helping us share powerful stories about our clinical services, fundraising activity, retail (including our evolving Gargowan brand and café), and the impact of hospice care across Ayrshire and Arran.
Working within agreed marketing plans and brand guidelines, you will create and deliver high-quality content across digital platforms and marketing channels, bringing Hospice stories to life through video, photography, graphics and compelling written content. The post holder will report to the Head of Communications & Marketing and work collaboratively with colleagues across clinical, fundraising, retail and operational teams. This is an excellent opportunity for an early-career marketer or content creator to build a varied and meaningful portfolio within a purpose-led organisation.
Main Responsibilities- Manage the day-to-day operation of the Hospice’s social media channels, including planning, scheduling and publishing engaging organic and paid content, in line with agreed plans and guidelines.
- Create original, platform-appropriate content including short-form video, photography, graphics and written stories designed to increase engagement and reach.
- Identify and contribute to storytelling opportunities across clinical services, fundraising, retail (including Gargowan and pre-loved), events and public awareness campaigns.
- Capture and edit multimedia content to support campaigns and promote Hospice services.
- Help maintain and update website content using the Hospice CMS (WordPress), ensuring content is accurate, accessible and engaging.
- Create engaging marketing emails that are suitable for a variety of target groups on our email marketing platform (MailChimp) and assist with data-pulls from our CRM system (ThankQ).
- Support digital fundraising activity, including updating online event and campaign pages (e.g. Funraisin platform).
- Monitor digital performance using analytics tools and contribute to regular reporting on audience engagement and growth.
- Work collaboratively with colleagues across clinical, fundraising and retail teams to gather stories and develop content ideas.
- Ensure all content reflects Hospice brand guidelines, tone and values.
- Support the development of marketing collateral for campaigns and events as required.
- Provide practical support at Hospice events, including capturing live content where appropriate.
- Degree, HNC or equivalent qualification in Marketing, Communications or related field (or relevant experience) - essential
- Evidence of ongoing professional development in digital marketing - desirable
- Experience creating engaging content for social media platforms - essential
- Experience using social media scheduling tools - essential
- Experience producing short-form video and/or visual content - essential
- Experience using basic design or video editing software - essential
- Experience updating website content via a CMS (WordPress desirable) - desirable
- Experience working with online fundraising or event registration platforms (e.g. Funraisin) - desirable
- Awareness of digital trends and audience engagement techniques - desirable
- Strong written communication skills with attention to tone and storytelling - essential
- Ability to generate engaging content ideas and adapt them for different audiences - essential
- Confidence creating multimedia content (video, photography, graphics) - desirable
- Ability to plan and prioritise workload within agreed plans and deadlines - desirable
- Ability to manage competing priorities and adapt quickly to changing demands while maintaining attention to detail - desirable
- Ability to work collaboratively across teams - desirable
- Sensitivity and professionalism when working with patient stories - essential
- Alignment with Hospice values - essential
- Enthusiastic, proactive and self-motivated - essential
- Compassionate and emotionally aware - essential
- Flexible and adaptable in a fast-paced environment - essential
Brand & Content Marketing Lead in Ayr employer: Ayrshire Hospice
Contact Detail:
Ayrshire Hospice Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Content Marketing Lead in Ayr
✨Tip Number 1
Get your social media game on point! Start by following the organisations you’re interested in and engage with their content. This not only shows your enthusiasm but also helps you understand their tone and style, which is crucial for a role like Brand & Content Marketing Lead.
✨Tip Number 2
Show off your creativity! Create a portfolio that highlights your best work in digital storytelling, whether it’s videos, graphics, or written content. Make sure to tailor it to the kind of work the Ayrshire Hospice does, so they can see how you’d fit right in.
✨Tip Number 3
Network like a pro! Attend events related to marketing and hospice care, and connect with professionals in the field. Don’t be shy about reaching out on LinkedIn; a friendly message can go a long way in making a memorable impression.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter and the amazing work we do at the Ayrshire Hospice.
We think you need these skills to ace Brand & Content Marketing Lead in Ayr
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and showcase your storytelling skills. Remember, we want to see how you can bring our hospice stories to life through your writing.
Tailor Your Content: Make sure to tailor your application to the role. Highlight your experience with social media and content creation, and don’t forget to mention any relevant projects you've worked on. We love seeing how your background aligns with what we do!
Be Authentic: We value authenticity, so be yourself in your application. Share your passion for digital marketing and why you want to work with us at Ayrshire Hospice. A genuine connection can make all the difference!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Ayrshire Hospice
✨Know Your Storytelling Techniques
Since this role focuses heavily on engaging digital storytelling, brush up on various storytelling techniques. Think about how you can convey powerful messages through video, photography, and written content. Prepare examples of your past work that showcase your ability to create compelling narratives.
✨Familiarise Yourself with Digital Tools
Make sure you're comfortable with the tools mentioned in the job description, like social media scheduling tools and CMS platforms like WordPress. If you have experience with MailChimp or similar email marketing platforms, be ready to discuss how you've used them effectively in previous roles.
✨Showcase Your Collaborative Spirit
This position requires working closely with various teams, so think of examples where you've successfully collaborated with others. Highlight your ability to gather stories and develop content ideas in a team setting, as well as how you’ve adapted to different perspectives and feedback.
✨Align with Their Values
The Ayrshire Hospice values compassion and emotional awareness, so be prepared to discuss how your personal values align with theirs. Share experiences that demonstrate your sensitivity when handling patient stories and your enthusiasm for contributing to a purpose-led organisation.