At a Glance
- Tasks: Shape and deliver winning marketing strategies for AYMES products.
- Company: Join a forward-thinking, B-Corp certified innovator in healthcare.
- Benefits: Fully remote work, competitive salary, 25 days leave, and charity engagement days.
- Other info: Collaborative environment with opportunities for innovation and personal growth.
- Why this job: Make a meaningful impact in the healthcare sector while thriving in a supportive culture.
- Qualifications: Experience in product marketing, strong storytelling skills, and a data-driven mindset.
The predicted salary is between 36000 - 60000 £ per year.
As Product Marketing Manager, you’ll be the guardian of the AYMES brand, responsible for shaping and delivering winning marketing strategies across our product portfolio. Reporting to the Head of Medical Nutrition, you’ll work cross-functionally to elevate our brand, drive engagement, and support an ambitious new product development (NPD) pipeline.
You’ll blend data-driven insight with creative storytelling, ensuring our products resonate with customers and stand out in a competitive market. This is a fully remote role, ideal for someone self-motivated, organised, and proactive.
If you’re entrepreneurial, energetic, and solutions-oriented, you enjoy rolling up your sleeves, tackling challenges head-on, and turning insights into action. You’re curious by nature, resilient under pressure, and thrive in a collaborative, fast-moving environment. You’re equally comfortable shaping strategy and executing it—and you take pride in delivering work that makes a real difference.
Key Responsibilities
- Translate company strategy into a compelling, growth-focused product marketing strategy
- Build deep understanding of customers, competitors, and market dynamics
- Use insights and data trends to respond to market changes and competitive activity
- Plan and deliver impactful, multi-channel engagement campaigns
- Develop scalable, repeatable content that drives engagement
- Lead go-to-market strategies for new product launches
- Manage product lifecycle planning and continuous improvement initiatives
- Work closely with product development, pricing, and commercial teams
- Develop branded collateral and sales enablement materials
- Measure marketing performance against KPIs and ROI
- Manage agency relationships, budgets, and output
- Support research initiatives and strategic projects
- Stay close to portfolio performance, budgets, and P&L
- Collaborate regularly with internal stakeholders to align on customer needs
What we’re looking for
- Proven experience managing a product portfolio
- Strong track record of delivering highly engaging marketing campaigns
- Excellent digital marketing capability across all major channels
- Highly commercial, data-driven mindset
- Outstanding storytelling and copywriting skills
- Experience leading projects and working cross-functionally
- Strong analytical skills paired with creative thinking
- Comfortable working remotely and managing multiple priorities
- Confident communicator who can influence and inspire
Requirements
- Product marketing or product management experience
- Deep understanding of marketing channels and best practices
- Ability to lead or guide a small marketing communications team
- Strong organisational and multitasking skills
- Adaptable, proactive, and commercially focused
- Self-starter with ability to work independently
- Proficient with Microsoft 365 (including Teams)
- Team player with a proactive, “can-do” attitude
- Confident working independently in a remote environment
What We Offer
- Fully remote working (UK-based role)
- Competitive salary (dependent on experience)
- Opportunity to lead CRM strategy in a growing commercial team
- Collaborative, supportive culture with room for innovation and ownership
- Work with purpose in the healthcare sector, making a meaningful impact
Who are AYMES?
AYMES is an innovator in the Oral Nutrition Supplements sector. We have achieved remarkable and continued growth, and we have ambitious strategic plans to grow our portfolio. We provide the NHS with highest quality, best value Oral Nutrition Supplements and are regularly voted the best tasting product in the ONS sector. We are a team of agile, dynamic, and innovative individuals striving to continue moving quicker and faster.
Why AYMES?
At AYMES we believe in creating an environment where everyone can thrive. Our team is made up of the most talented in their fields of expertise and we believe that every individual brings unique and valuable insight into our business.
Working for AYMES you’ll get:
- To be part of a forward-thinking B-Corp certified business
- Fully remote working
- 3 paid Charity Engagement days to allow you to support causes close to your heart
- 25 days annual leave
- A Strengths based environment that supports you flourish with your natural talents as well as your learned skills
Product Marketing Manager employer: AYMES | B-Corp
AYMES is an exceptional employer that fosters a collaborative and supportive culture, allowing employees to thrive in a fully remote environment. With a focus on innovation and personal growth, team members are encouraged to take ownership of their projects while making a meaningful impact in the healthcare sector. Enjoy competitive salaries, generous annual leave, and the opportunity to engage in charitable activities, all while being part of a forward-thinking B-Corp certified business.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AYMES | B-Corp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AYMES | B-Corp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AYMES | B-Corp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AYMES | B-Corp. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AYMES | B-Corp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AYMES | B-Corp:Show us that you’ve done your homework! In your application, briefly mention what you admire about AYMES | B-Corp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AYMES | B-Corp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AYMES | B-Corp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AYMES | B-Corp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
