Product Marketing Manager

Product Marketing Manager

Full-Time 36000 - 60000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Shape and deliver winning marketing strategies for AYMES products.
  • Company: Join a forward-thinking, B-Corp certified innovator in healthcare.
  • Benefits: Fully remote work, competitive salary, 25 days leave, and charity engagement days.
  • Why this job: Make a meaningful impact in the healthcare sector while thriving in a supportive culture.
  • Qualifications: Experience in product marketing, strong storytelling skills, and a data-driven mindset.
  • Other info: Collaborative environment with opportunities for innovation and personal growth.

The predicted salary is between 36000 - 60000 ÂŁ per year.

As Product Marketing Manager, you’ll be the guardian of the AYMES brand, responsible for shaping and delivering winning marketing strategies across our product portfolio. Reporting to the Head of Medical Nutrition, you’ll work cross-functionally to elevate our brand, drive engagement, and support an ambitious new product development (NPD) pipeline.

You’ll blend data-driven insight with creative storytelling, ensuring our products resonate with customers and stand out in a competitive market. This is a fully remote role, ideal for someone self-motivated, organised, and proactive.

If you’re entrepreneurial, energetic, and solutions-oriented, you enjoy rolling up your sleeves, tackling challenges head-on, and turning insights into action. You’re curious by nature, resilient under pressure, and thrive in a collaborative, fast-moving environment. You’re equally comfortable shaping strategy and executing it—and you take pride in delivering work that makes a real difference.

Key Responsibilities
  • Translate company strategy into a compelling, growth-focused product marketing strategy
  • Build deep understanding of customers, competitors, and market dynamics
  • Use insights and data trends to respond to market changes and competitive activity
  • Plan and deliver impactful, multi-channel engagement campaigns
  • Develop scalable, repeatable content that drives engagement
  • Lead go-to-market strategies for new product launches
  • Manage product lifecycle planning and continuous improvement initiatives
  • Work closely with product development, pricing, and commercial teams
  • Develop branded collateral and sales enablement materials
  • Measure marketing performance against KPIs and ROI
  • Manage agency relationships, budgets, and output
  • Support research initiatives and strategic projects
  • Stay close to portfolio performance, budgets, and P&L
  • Collaborate regularly with internal stakeholders to align on customer needs
What we’re looking for
  • Proven experience managing a product portfolio
  • Strong track record of delivering highly engaging marketing campaigns
  • Excellent digital marketing capability across all major channels
  • Highly commercial, data-driven mindset
  • Outstanding storytelling and copywriting skills
  • Experience leading projects and working cross-functionally
  • Strong analytical skills paired with creative thinking
  • Comfortable working remotely and managing multiple priorities
  • Confident communicator who can influence and inspire
Requirements
  • Product marketing or product management experience
  • Deep understanding of marketing channels and best practices
  • Ability to lead or guide a small marketing communications team
  • Strong organisational and multitasking skills
  • Adaptable, proactive, and commercially focused
  • Self-starter with ability to work independently
  • Proficient with Microsoft 365 (including Teams)
  • Team player with a proactive, “can-do” attitude
  • Confident working independently in a remote environment
What We Offer
  • Fully remote working (UK-based role)
  • Competitive salary (dependent on experience)
  • Opportunity to lead CRM strategy in a growing commercial team
  • Collaborative, supportive culture with room for innovation and ownership
  • Work with purpose in the healthcare sector, making a meaningful impact
Who are AYMES?

AYMES is an innovator in the Oral Nutrition Supplements sector. We have achieved remarkable and continued growth, and we have ambitious strategic plans to grow our portfolio. We provide the NHS with highest quality, best value Oral Nutrition Supplements and are regularly voted the best tasting product in the ONS sector. We are a team of agile, dynamic, and innovative individuals striving to continue moving quicker and faster.

Why AYMES?

At AYMES we believe in creating an environment where everyone can thrive. Our team is made up of the most talented in their fields of expertise and we believe that every individual brings unique and valuable insight into our business.

Working for AYMES you’ll get:

  • To be part of a forward-thinking B-Corp certified business
  • Fully remote working
  • 3 paid Charity Engagement days to allow you to support causes close to your heart
  • 25 days annual leave
  • A Strengths based environment that supports you flourish with your natural talents as well as your learned skills

Product Marketing Manager employer: AYMES | B-Corp

AYMES is an exceptional employer that fosters a collaborative and supportive culture, allowing employees to thrive in a fully remote environment. With a focus on innovation and personal growth, AYMES offers competitive salaries, generous annual leave, and the opportunity to make a meaningful impact in the healthcare sector. Join a forward-thinking B-Corp certified business where your unique insights are valued and you can lead initiatives that drive real change.
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Contact Detail:

AYMES | B-Corp Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Product Marketing Manager

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend virtual events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, projects, and any data-driven insights you've worked on. This gives potential employers a taste of what you can bring to the table.

✨Tip Number 3

Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially around product marketing strategies. Tailor your answers to show you're the perfect fit for their team.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.

We think you need these skills to ace Product Marketing Manager

Product Marketing
Data-Driven Insight
Creative Storytelling
Market Analysis
Multi-Channel Engagement Campaigns
Project Management
Digital Marketing
Analytical Skills
Copywriting
Cross-Functional Collaboration
Organisational Skills
Proactive Attitude
Microsoft 365 Proficiency
Customer Understanding

Some tips for your application 🫡

Show Your Passion for Product Marketing: When you’re writing your application, let your enthusiasm for product marketing shine through! We want to see how your experience aligns with our mission and how you can contribute to shaping the AYMES brand.

Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant skills and experiences that match the job description. We love seeing candidates who take the time to connect their background with what we’re looking for!

Be Data-Driven and Creative: Since this role blends data insights with storytelling, don’t shy away from showcasing examples where you’ve used data to drive marketing strategies. We appreciate a good mix of analytical thinking and creative flair in your application!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive—just like we like our team members to be!

How to prepare for a job interview at AYMES | B-Corp

✨Know Your Product Inside Out

Before the interview, dive deep into AYMES' product portfolio. Understand the unique selling points of their Oral Nutrition Supplements and be ready to discuss how you can elevate the brand through innovative marketing strategies.

✨Showcase Your Data-Driven Mindset

Prepare examples of how you've used data to shape marketing campaigns in the past. Highlight your analytical skills and how they’ve led to successful outcomes, as this role requires a strong commercial and data-driven approach.

✨Demonstrate Your Storytelling Skills

Craft a compelling narrative about your previous marketing experiences. Be ready to share how you’ve turned insights into engaging content that resonates with customers, showcasing your copywriting prowess.

✨Emphasise Your Collaborative Spirit

Since this role involves working cross-functionally, prepare to discuss how you've successfully collaborated with different teams in the past. Share specific examples of how you’ve influenced stakeholders and driven projects forward in a remote setting.

Product Marketing Manager
AYMES | B-Corp
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