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For Companies At a Glance
- Tasks: Lead our customer relationship strategy and drive engagement through data-driven insights.
- Company: Join a dynamic, fully remote company innovating in FSMP and Wellness products for the NHS.
- Benefits: Enjoy a competitive salary, flexible remote work, and opportunities for professional growth.
- Why this job: Make a real impact on customer engagement and revenue growth in a strategic role.
- Qualifications: Degree in Business/Commerce/Marketing and 5 years of CRM management experience required.
- Other info: Thriving remote environment with an entrepreneurial spirit and a focus on innovation.
The predicted salary is between 28800 - 48000 ÂŁ per year.
We are a small but mighty fully remote company who innovate FSMP and Wellness products and serve the NHS.
About the role
We are seeking a highly commercial and strategic CRM Manager to own and evolve our customer relationship strategy. This is not just a marketing execution role; it is a central commercial function focused on maximising customer lifetime value, accelerating new business acquisition, and strengthening our market position.
You will be the architect of our customer engagement model, using data-driven insights to segment our audience, personalise communications, and design campaigns that directly contribute to revenue growth and customer retention. You will take full ownership of our marketing automation platform to ensure our CRM system is a powerful engine for commercial success. Full 360 Customer engagement enhancement and optimisation is key.
Key Responsibilities & Commercial Impact - a full JD can be provided - and these responsibilities include, but are not limited to:
- Strategic CRM & Commercial Planning
- Data-Driven Segmentation & Personalisation
- Campaign Management & Lead Generation
- Customer Retention & Loyalty
- Technology & Analytics
- Reporting Responsibilities
Person Specification: Essential Experience & Skills
- Degree essential: (BBA, BCom) Business/ Commerce/ Marketing
- MBA – Marketing (if not in the Bcom degree)
- Certification essential or on the job experience to the same: Pardot platform
- Minimum 5 years experience in marketing operations/ CRM management
- Proven Experience: Significant experience in a commercially-focused CRM role, ideally within a B2B environment, the healthcare sector, or a similarly complex, relationship-driven industry.
- Strategic Mindset: Demonstrable experience in developing CRM strategy that directly impacts commercial goals, not just executing campaigns.
- Pardot Expertise: Hands-on experience managing and configuring Pardot (or a similar advanced marketing automation platform like HubSpot, Marketo).
- Data Proficiency: Strong skills in database management, segmentation, and interpreting data to derive actionable commercial insights.
- Working and current GDPR Compliance Knowledge and understanding: In-depth understanding of GDPR regulations, legislation and practical experience implementing compliance within marketing activities and platforms compliance.
- Excellent Communication: Superior written and verbal communication skills, with the ability to create compelling content for a professional audience.
- Results-Driven: A track record of improving customer engagement, retention rates, and contributing to revenue growth.
- Experience working with or selling to the UK NHS.
- Knowledge of the healthcare, medical device, or pharmaceutical sectors.
- Experience with Salesforce CRM integration.
- Highly commercial and analytical mindset
- IT literate across all Microsoft 365 platforms including TEAMS
- Ability to work and thrive in a fully remote environment
- Entrepreneurial mindset
- Sleeves rolled-up, “can-do” attitude
- Solutions orientated
If this sounds like you, and you are looking for your next career step within an energetic dynamic company, we would love to hear from you. Unfortunately, due to the number of applications we receive, only shortlisted candidates will be responded to directly. If you have not heard from us within 2 weeks, your application has, unfortunately, not been successful on this occasion and we wish you every success in your career search.
CRM Manager in Manchester employer: AYMES | B-Corp
Contact Detail:
AYMES | B-Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in CRM or healthcare. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past CRM successes. This will help you stand out during interviews and demonstrate your strategic mindset and results-driven approach.
✨Tip Number 3
Prepare for the interview by researching the company’s current CRM strategies. Bring ideas to the table on how you can enhance their customer engagement model. This shows initiative and that you’re already thinking about their success!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace CRM Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience with CRM systems, especially Pardot, and showcase how you've driven customer engagement and retention in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your strategic mindset aligns with our goals at StudySmarter. Be sure to mention any relevant experience in the healthcare sector.
Showcase Your Data Skills: Since this role is all about data-driven insights, make sure to highlight your skills in database management and segmentation. Share specific examples of how you've used data to inform your CRM strategies and improve customer engagement.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at AYMES | B-Corp
✨Know Your CRM Inside Out
Make sure you’re well-versed in the specifics of CRM systems, especially Pardot or similar platforms. Be ready to discuss how you've used data-driven insights to enhance customer engagement and retention in your previous roles.
✨Showcase Your Strategic Mindset
Prepare examples that highlight your ability to develop and implement CRM strategies that align with commercial goals. Think about times when your strategic decisions led to measurable improvements in customer lifetime value or acquisition.
✨Demonstrate Data Proficiency
Brush up on your database management skills and be prepared to talk about how you’ve segmented audiences and personalised communications based on data insights. Bring specific examples of campaigns you’ve managed that were driven by data analysis.
✨Communicate Effectively
Since communication is key in this role, practice articulating your thoughts clearly and concisely. Prepare to discuss how you’ve created compelling content for professional audiences, particularly in the healthcare sector, to demonstrate your writing and verbal skills.