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For Companies At a Glance
- Tasks: Shape and deliver winning marketing strategies for AYMES products.
- Company: Join a forward-thinking, B-Corp certified innovator in healthcare.
- Benefits: Fully remote work, competitive salary, 25 days leave, and charity engagement days.
- Why this job: Make a meaningful impact in the healthcare sector while leading innovative marketing campaigns.
- Qualifications: Experience in product marketing and strong digital marketing skills required.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
As Product Marketing Manager, you'll be the guardian of the AYMES brand, responsible for shaping and delivering winning marketing strategies across our product portfolio. Reporting to the Head of Medical Nutrition, you'll work cross-functionally to elevate our brand, drive engagement, and support an ambitious new product development (NPD) pipeline. You'll blend data-driven insight with creative storytelling, ensuring our products resonate with customers and stand out in a competitive market. This is a fully remote role, ideal for someone self-motivated, organised, and proactive.
If you're entrepreneurial, energetic, and solutions-oriented, you enjoy rolling up your sleeves, tackling challenges head-on, and turning insights into action. You're curious by nature, resilient under pressure, and thrive in a collaborative, fast-moving environment. You're equally comfortable shaping strategy and executing it—and you take pride in delivering work that makes a real difference.
Key Responsibilities
- Translate company strategy into a compelling, growth-focused product marketing strategy
- Build deep understanding of customers, competitors, and market dynamics
- Use insights and data trends to respond to market changes and competitive activity
- Plan and deliver impactful, multi-channel engagement campaigns
- Develop scalable, repeatable content that drives engagement
- Lead go-to-market strategies for new product launches
- Manage product lifecycle planning and continuous improvement initiatives
- Work closely with product development, pricing, and commercial teams
- Develop branded collateral and sales enablement materials
- Measure marketing performance against KPIs and ROI
- Manage agency relationships, budgets, and output
- Support research initiatives and strategic projects
- Stay close to portfolio performance, budgets, and P&L
- Collaborate regularly with internal stakeholders to align on customer needs
What we're looking for
- Proven experience managing a product portfolio
- Strong track record of delivering highly engaging marketing campaigns
- Excellent digital marketing capability across all major channels
- Highly commercial, data-driven mindset
- Outstanding storytelling and copywriting skills
- Experience leading projects and working cross-functionally
- Strong analytical skills paired with creative thinking
- Comfortable working remotely and managing multiple priorities
- Confident communicator who can influence and inspire
Requirements
- Product marketing or product management experience
- Deep understanding of marketing channels and best practices
- Ability to lead or guide a small marketing communications team
- Strong organisational and multitasking skills
- Adaptable, proactive, and commercially focused
- Self-starter with ability to work independently
- Proficient with Microsoft 365 (including Teams)
- Team player with a proactive, 'can-do' attitude
- Confident working independently in a remote environment
What We Offer
- Fully remote working (UK-based role)
- Competitive salary (dependent on experience)
- Opportunity to lead CRM strategy in a growing commercial team
- Collaborative, supportive culture with room for innovation and ownership
- Work with purpose in the healthcare sector, making a meaningful impact
Who are AYMES?
AYMES is an innovator in the Oral Nutrition Supplements sector. We have achieved remarkable and continued growth, and we have ambitious strategic plans to grow our portfolio. We provide the NHS with highest quality, best value Oral Nutrition Supplements and are regularly voted the best tasting product in the ONS sector. We are a team of agile, dynamic, and innovative individuals striving to continue moving quicker and faster.
Why AYMES?
At AYMES we believe in creating an environment where everyone can thrive. Our team is made up of the most talented in their fields of expertise and we believe that every individual brings unique and valuable insight into our business. Working for AYMES you'll get:
- To be part of a forward-thinking B-Corp certified business
- Fully remote working
- 3 paid Charity Engagement days to allow you to support causes close to your heart
- 25 days annual leave
- A Strengths based environment that supports you flourish with your natural talents as well as your learned skills
Product Marketing Manager in London employer: AYMES | B-Corp
Contact Detail:
AYMES | B-Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and projects. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially in product marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about product marketing and how you can contribute to our brand. A sprinkle of personality goes a long way!
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Manager role. Highlight your relevant experience and skills that match the job description. We love seeing how your background aligns with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Use it to explain why you’re the perfect fit for AYMES and how you can help elevate our brand. Be creative and don’t be afraid to showcase your storytelling skills!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy and straightforward!
How to prepare for a job interview at AYMES | B-Corp
✨Know Your Product Inside Out
Before the interview, dive deep into AYMES' product portfolio. Understand the unique selling points of their Oral Nutrition Supplements and be ready to discuss how you would market them. This shows your genuine interest and helps you connect your experience with their needs.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to shape marketing strategies in the past. Be ready to discuss specific metrics you've tracked and how they influenced your decisions. This aligns perfectly with the role's emphasis on a commercial, data-driven approach.
✨Demonstrate Your Storytelling Skills
Think of a few compelling stories from your previous roles that highlight your creativity and ability to engage customers. Practice articulating these stories clearly, as strong storytelling is key to resonating with AYMES' audience and making an impact.
✨Emphasise Your Collaborative Spirit
Since the role involves working cross-functionally, prepare to discuss how you've successfully collaborated with different teams in the past. Highlight your proactive attitude and adaptability, which are crucial for thriving in a remote environment like AYMES'.
