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For Companies At a Glance
- Tasks: Lead our customer relationship strategy and drive engagement through data-driven insights.
- Company: Join a dynamic, fully remote company innovating in FSMP and Wellness products for the NHS.
- Benefits: Enjoy a competitive salary, flexible remote work, and opportunities for professional growth.
- Why this job: Make a real impact on customer engagement and revenue growth in a strategic role.
- Qualifications: Degree in Business/Commerce/Marketing and 5 years of CRM management experience required.
- Other info: Thriving remote environment with an entrepreneurial spirit and a focus on innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are a small but mighty fully remote company who innovate FSMP and Wellness products and serve the NHS.
About the role
We are seeking a highly commercial and strategic CRM Manager to own and evolve our customer relationship strategy. This is not just a marketing execution role; it is a central commercial function focused on maximising customer lifetime value, accelerating new business acquisition, and strengthening our market position.
You will be the architect of our customer engagement model, using data-driven insights to segment our audience, personalise communications, and design campaigns that directly contribute to revenue growth and customer retention. You will take full ownership of our marketing automation platform to ensure our CRM system is a powerful engine for commercial success. Full 360 Customer engagement enhancement and optimisation is key.
Key Responsibilities & Commercial Impact - a full JD can be provided - and these responsibilities include, but are not limited to:
- Strategic CRM & Commercial Planning
- Data-Driven Segmentation & Personalisation
- Campaign Management & Lead Generation
- Customer Retention & Loyalty
- Technology & Analytics
- Reporting Responsibilities
Person Specification: Essential Experience & Skills
- Degree essential: (BBA, BCom) Business/ Commerce/ Marketing
- MBA – Marketing (if not in the Bcom degree)
- Certification essential or on the job experience to the same: Pardot platform
- Minimum 5 years experience in marketing operations/ CRM management
- Proven Experience: Significant experience in a commercially-focused CRM role, ideally within a B2B environment, the healthcare sector, or a similarly complex, relationship-driven industry.
- Strategic Mindset: Demonstrable experience in developing CRM strategy that directly impacts commercial goals, not just executing campaigns.
- Pardot Expertise: Hands-on experience managing and configuring Pardot (or a similar advanced marketing automation platform like HubSpot, Marketo).
- Data Proficiency: Strong skills in database management, segmentation, and interpreting data to derive actionable commercial insights.
- Working and current GDPR Compliance Knowledge and understanding: In-depth understanding of GDPR regulations, legislation and practical experience implementing compliance within marketing activities and platforms compliance.
- Excellent Communication: Superior written and verbal communication skills, with the ability to create compelling content for a professional audience.
- Results-Driven: A track record of improving customer engagement, retention rates, and contributing to revenue growth.
- Experience working with or selling to the UK NHS.
- Knowledge of the healthcare, medical device, or pharmaceutical sectors.
- Experience with Salesforce CRM integration.
- Highly commercial and analytical mindset
- IT literate across all Microsoft 365 platforms including TEAMS
- Ability to work and thrive in a fully remote environment
- Entrepreneurial mindset
- Sleeves rolled-up, “can-do” attitude
- Solutions orientated
If this sounds like you, and you are looking for your next career step within an energetic dynamic company, we would love to hear from you. Unfortunately, due to the number of applications we receive, only shortlisted candidates will be responded to directly. If you have not heard from us within 2 weeks, your application has, unfortunately, not been successful on this occasion and we wish you every success in your career search.
CRM Manager in Leeds employer: AYMES | B-Corp
Contact Detail:
AYMES | B-Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in CRM or healthcare. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past CRM successes. This will help you stand out during interviews and demonstrate your strategic mindset and results-driven approach.
✨Tip Number 3
Prepare for the interview by researching the company’s current CRM strategies. Think about how you can enhance their customer engagement model and be ready to share your ideas. We love seeing candidates who are proactive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate individuals who fit our culture and values.
We think you need these skills to ace CRM Manager in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience with CRM systems, especially Pardot, and showcase how you've driven customer engagement and retention in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Mention specific examples of how you've developed CRM strategies that align with commercial goals.
Showcase Your Data Skills: Since this role is all about data-driven insights, be sure to highlight your skills in database management and segmentation. Share any relevant experiences where your analytical mindset made a difference.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at AYMES | B-Corp
✨Know Your CRM Inside Out
Make sure you’re well-versed in the specifics of CRM systems, especially Pardot or similar platforms. Be ready to discuss how you've used data-driven insights to enhance customer engagement and retention in your previous roles.
✨Showcase Your Strategic Mindset
Prepare examples that highlight your ability to develop and implement CRM strategies that align with commercial goals. Think about times when your strategic decisions led to measurable outcomes, and be ready to share those stories.
✨Demonstrate Your Data Proficiency
Brush up on your skills in database management and segmentation. Be prepared to discuss how you’ve interpreted data to drive actionable insights and improve customer engagement in past positions.
✨Communicate Effectively
Since communication is key, practice articulating your thoughts clearly and concisely. Prepare to create compelling narratives around your experiences, especially those that relate to the healthcare sector and working with the NHS.