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- Tasks: Lead the commercial marketing strategy and drive impactful product launches.
- Company: Join a forward-thinking company focused on healthcare innovation.
- Benefits: Fully remote work, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of healthcare products and make a real difference.
- Qualifications: 5+ years in senior marketing roles, strong analytical and collaboration skills.
- Other info: Dynamic remote environment with a focus on innovation and teamwork.
The predicted salary is between 60000 - 80000 £ per year.
The Senior Commercial Marketing Manager will be experienced and bring strategic vision to shape and lead the commercial marketing strategy across our product portfolio. Acting as the key link between product innovation and the commercial team, this role plays a pivotal role in ensuring our products meet the needs of the customers and are positioned for long-term success.
The Senior Commercial Marketing Manager will take ownership of the end-to-end marketing strategy for core product ranges—from defining value propositions and pricing strategies, launch plan strategies and shaping the roadmap, through to creating compelling messaging and driving impactful launches. Your insight into the customer landscape will be critical in ensuring our approach to pricing, placement, and promotion resonates with key decision-makers such as medicines management teams, pharmacists, and commissioners.
Key Responsibilities- Product Strategy & Portfolio Management
- Lead the product marketing strategy across the lifecycle, from concept through to launch.
- Define market requirements and work closely with R&D and Innovation to ensure new products align with customer priorities and opportunities.
- Ensure consistency in branding and design across the portfolio, building a strong and recognisable identity.
- Ensuring IP and TM are implemented, retained and actioned appropriately.
- Messaging & Thought Leadership
- Develop a clear, evidence-based value proposition and messaging framework for the portfolio, ensuring claims are substantiated and compliant.
- Adapt messaging to different customer audiences, from a national level to regional medicines management teams.
- Working with CRM to drive thought-leadership initiatives that position AYMES as a trusted voice in clinical nutrition.
- Marketing Mix Strategy
- Product: Translate clinical features into customer benefits, defining positioning within the competitive landscape.
- Price: Recommend pricing strategies that reflect product value, support formulary inclusion, and align with customer procurement requirements.
- Place: Shape the channel strategy and work with CRM to optimise product access across customer and regions.
- Promotion: Lead the overarching engagement and launch plans for priority audiences, briefing CRM on core messages and target segments.
- Launch & Engagement Planning
- Deliver integrated launch plans for new products, ensuring cross-functional alignment and maximum market impact.
- Develop targeted engagement strategies for national and regional decision-makers to secure formulary adoption and positive guidance.
- Reporting Responsibilities
- Produce quarterly strategic roadmap updates showing initiative status, priorities, and dependencies.
- Deliver market, competitor, and customer insight reports to identify opportunities and emerging trends.
- Create executive briefings and decision memos that translate complex data into actionable recommendations.
- Track ROI and strategic KPI achievement for long-term initiatives.
- Summarise outcomes and provide guidance on initiatives.
- Essential Experience & Skills
- Degree level qualification: Business/Commerce (BBA/BCom), Economics, Finance, or Marketing.
- Not essential but in addition (nice to have): MBA - Strategy/Management/Analytics.
- Minimum 5 years in a Senior Commercial and Product Marketing Manager role.
- Proven Team management experience.
- Substantial experience in product marketing, strategic marketing, or portfolio management within the UK healthcare, medical device, or pharmaceutical sector.
- In-depth knowledge of the NHS and its decision-making structures.
- Proven ability to develop and implement marketing strategies that deliver measurable impact.
- Strong background in creating value propositions and messaging for healthcare audiences.
- Experience in influencing product development and managing products across their lifecycle.
- Excellent collaboration and influencing skills, with the ability to work across R&D, Commercial, and Regulatory teams.
- Strong analytical skills, with the ability to interpret market data, clinical evidence, and competitor insights.
- Highly commercial, with the ability to develop new ways to drive revenue and increase profits.
- IT literate across all Microsoft 365 platforms including TEAMS.
- Ability to work and thrive in a fully remote environment.
- Entrepreneurial mindset.
- Sleeves rolled-up, “can-do” attitude.
- Solutions orientated.
Senior Commercial Marketing Manager (Product/Brand) in Kingston upon Hull employer: AYMES | B-Corp
Contact Detail:
AYMES | B-Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Commercial Marketing Manager (Product/Brand) in Kingston upon Hull
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend virtual events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Commercial Marketing Manager role.
✨Tip Number 2
Prepare for those interviews by researching the company and its products inside out. We want you to be able to discuss how your experience aligns with their marketing strategy and how you can contribute to their success.
✨Tip Number 3
Showcase your thought leadership! Create content or share insights related to commercial marketing in healthcare. This will not only demonstrate your expertise but also get you noticed by potential employers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Commercial Marketing Manager (Product/Brand) in Kingston upon Hull
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Commercial Marketing Manager role. Highlight your experience in product marketing and strategic management, especially within the healthcare sector. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in developing marketing strategies and how they can translate to success at StudySmarter.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, highlight your analytical skills and provide examples of how you've used market insights to shape product strategies. This will show us you can deliver measurable impact.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at AYMES | B-Corp
✨Know Your Product Inside Out
Before the interview, dive deep into the company's product portfolio. Understand the key features, benefits, and how they align with customer needs. This will help you articulate your vision for the marketing strategy and demonstrate your expertise in product positioning.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and implemented successful marketing strategies in the past. Highlight your experience with pricing strategies, launch plans, and how you've adapted messaging for different audiences. This will show that you can think strategically and drive impactful results.
✨Understand the Customer Landscape
Familiarise yourself with the NHS decision-making structures and the key players involved. Be ready to discuss how your insights into customer needs can shape the marketing approach. This knowledge will set you apart as someone who truly understands the market dynamics.
✨Demonstrate Collaboration Skills
Since this role requires working closely with R&D, Commercial, and Regulatory teams, be prepared to share examples of how you've successfully collaborated across departments. Emphasise your ability to influence and align teams towards a common goal, showcasing your strong interpersonal skills.