At a Glance
- Tasks: Lead our CRM strategy to enhance customer engagement and drive revenue growth.
- Company: Join a dynamic remote team innovating in FSMP and Wellness products for the NHS.
- Benefits: Enjoy a competitive salary, flexible remote work, and opportunities for professional development.
- Other info: Work in a fully remote environment with a focus on collaboration and innovation.
- Why this job: Make a real impact in a strategic role that shapes customer relationships and business success.
- Qualifications: 5+ years in CRM management with strong data analysis and marketing automation skills.
The predicted salary is between 36000 - 60000 € per year.
We are a small but mighty fully remote company who innovate FSMP and Wellness products and serve the NHS. We are seeking a highly commercial and strategic CRM Manager to own and evolve our customer relationship strategy. This is not just a marketing execution role; it is a central commercial function focused on maximising customer lifetime value, accelerating new business acquisition, and strengthening our market position.
You will be the architect of our customer engagement model, using data-driven insights to segment our audience, personalise communications, and design campaigns that directly contribute to revenue growth and customer retention. You will take full ownership of our marketing automation platform to ensure our CRM system is a powerful engine for commercial success.
Key Responsibilities & Commercial Impact:
- Strategic CRM & Commercial Planning
- Data-Driven Segmentation & Personalisation
- Campaign Management & Lead Generation
Minimum Requirements:
- BBA, BCom in Business/Commerce/Marketing
- MBA in Marketing (if not in the BCom degree)
- Minimum 5 years experience in marketing operations/CRM management
- Significant experience in a commercially-focused CRM role, ideally within a B2B environment, the healthcare sector, or a similarly complex, relationship-driven industry.
- Demonstrable experience in developing CRM strategy that directly impacts commercial goals, not just executing campaigns.
- Hands-on experience managing and configuring Pardot (or a similar advanced marketing automation platform like HubSpot, Marketo).
- Strong skills in database management, segmentation, and interpreting data to derive actionable commercial insights.
- In-depth understanding of GDPR regulations, legislation and practical experience implementing compliance within marketing activities and platforms compliance.
- Superior written and verbal communication skills, with the ability to create compelling content for a professional audience.
- Knowledge of the healthcare, medical device, or pharmaceutical sectors.
- Experience with Salesforce CRM integration.
- Highly commercial and analytical mindset.
- IT literate across all Microsoft 365 platforms including TEAMS.
- Ability to work and thrive in a fully remote environment.
CRM Manager - Travel in Hull employer: AYMES | B-Corp
As a fully remote company dedicated to innovating FSMP and Wellness products for the NHS, we pride ourselves on fostering a collaborative and dynamic work culture that empowers our employees. Our commitment to professional growth is evident through tailored development opportunities and a focus on strategic impact, making us an excellent employer for those looking to make a meaningful contribution in the healthcare sector. Join us to be part of a passionate team where your expertise in CRM will directly influence our commercial success and customer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager - Travel in Hull
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work in CRM or healthcare. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your previous CRM successes. This will give potential employers a taste of what you can bring to the table, especially in terms of data-driven strategies.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about how you've used data to drive decisions and improve customer engagement. We want to see your analytical mindset in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace CRM Manager - Travel in Hull
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your experience in CRM strategy and any relevant achievements that align with our focus on customer lifetime value and revenue growth.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples of how you've used data-driven insights to enhance customer engagement or improve campaign performance in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Explain why you’re passionate about this role and how your background in marketing operations and CRM management makes you the perfect fit for us.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at AYMES | B-Corp
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM tools mentioned in the job description, like Pardot or HubSpot. Be ready to discuss how you've used these platforms to drive customer engagement and revenue growth in your previous roles.
✨Showcase Your Data Skills
Prepare examples of how you've used data-driven insights to segment audiences and personalise communications. Highlight specific campaigns where your analytical skills led to measurable success, as this will resonate with their focus on commercial impact.
✨Understand the Healthcare Sector
Brush up on your knowledge of the healthcare industry, especially regarding CRM strategies. Being able to discuss trends, challenges, and opportunities in this sector will demonstrate your genuine interest and expertise.
✨Communicate Clearly and Confidently
Since superior communication skills are a must, practice articulating your thoughts clearly. Prepare to explain complex concepts in simple terms, as you'll need to create compelling content for a professional audience.
