At a Glance
- Tasks: Lead our customer relationship strategy and drive engagement through data-driven insights.
- Company: Join a dynamic, fully remote company innovating in FSMP and Wellness products.
- Benefits: Enjoy a flexible work environment with opportunities for professional growth.
- Other info: Ideal for those seeking a challenging role in a fast-paced, entrepreneurial setting.
- Why this job: Make a real impact on customer engagement and revenue growth in the healthcare sector.
- Qualifications: 5+ years in CRM management with a strategic mindset and strong data skills.
The predicted salary is between 28800 - 48000 £ per year.
We are a small but mighty fully remote company who innovate FSMP and Wellness products and serve the NHS.
About the role
We are seeking a highly commercial and strategic CRM Manager to own and evolve our customer relationship strategy. This is not just a marketing execution role; it is a central commercial function focused on maximising customer lifetime value, accelerating new business acquisition, and strengthening our market position.
You will be the architect of our customer engagement model, using data-driven insights to segment our audience, personalise communications, and design campaigns that directly contribute to revenue growth and customer retention. You will take full ownership of our marketing automation platform to ensure our CRM system is a powerful engine for commercial success. Full 360 Customer engagement enhancement and optimisation is key.
Key Responsibilities & Commercial Impact - a full JD can be provided - and these responsibilities include, but are not limited to:
- Strategic CRM & Commercial Planning
- Data-Driven Segmentation & Personalisation
- Campaign Management & Lead Generation
- Customer Retention & Loyalty
- Technology & Analytics
- Reporting Responsibilities
Person Specification: Essential Experience & Skills
- Degree essential: (BBA, BCom) Business/ Commerce/ Marketing
- MBA – Marketing (if not in the Bcom degree)
- Certification essential or on the job experience to the same: Pardot platform
- Minimum 5 years experience in marketing operations/ CRM management
- Proven Experience: Significant experience in a commercially-focused CRM role, ideally within a B2B environment, the healthcare sector, or a similarly complex, relationship-driven industry.
- Strategic Mindset: Demonstrable experience in developing CRM strategy that directly impacts commercial goals, not just executing campaigns.
- Pardot Expertise: Hands-on experience managing and configuring Pardot (or a similar advanced marketing automation platform like HubSpot, Marketo).
- Data Proficiency: Strong skills in database management, segmentation, and interpreting data to derive actionable commercial insights.
- Working and current GDPR Compliance Knowledge and understanding: In-depth understanding of GDPR regulations, legislation and practical experience implementing compliance within marketing activities and platforms compliance.
- Excellent Communication: Superior written and verbal communication skills, with the ability to create compelling content for a professional audience.
- Results-Driven: A track record of improving customer engagement, retention rates, and contributing to revenue growth.
- Experience working with or selling to the UK NHS.
- Knowledge of the healthcare, medical device, or pharmaceutical sectors.
- Experience with Salesforce CRM integration.
- Highly commercial and analytical mindset
- IT literate across all Microsoft 365 platforms including TEAMS
- Ability to work and thrive in a fully remote environment
- Entrepreneurial mindset
- Sleeves rolled-up, "can-do" attitude
- Solutions orientated
If this sounds like you, and you are looking for your next career step within an energetic dynamic company, we would love to hear from you.
Unfortunately, due to the number of applications we receive, only shortlisted candidates will be responded to directly. If you have not heard from us within 2 weeks, your application has, unfortunately, not been successful on this occasion and we wish you every success in your career search.
CRM Manager in Hull employer: AYMES | B-Corp
Join our dynamic and innovative team as a CRM Manager, where you will play a pivotal role in shaping our customer engagement strategy within a fully remote environment. We pride ourselves on fostering a collaborative work culture that values creativity and strategic thinking, offering ample opportunities for professional growth and development. With a focus on the healthcare sector, we provide meaningful work that directly impacts the NHS, making us an excellent employer for those seeking to make a difference while enjoying the flexibility of remote work.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Hull
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AYMES | B-Corp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AYMES | B-Corp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AYMES | B-Corp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AYMES | B-Corp. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager in Hull
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AYMES | B-Corp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AYMES | B-Corp:Show us that you’ve done your homework! In your application, briefly mention what you admire about AYMES | B-Corp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AYMES | B-Corp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AYMES | B-Corp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AYMES | B-Corp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
