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For Companies At a Glance
- Tasks: Lead our customer relationship strategy and drive engagement through data-driven insights.
- Company: Join a dynamic, fully remote company innovating in FSMP and Wellness products for the NHS.
- Benefits: Enjoy a competitive salary, flexible remote work, and opportunities for professional growth.
- Why this job: Make a real impact on customer engagement and revenue growth in a strategic role.
- Qualifications: 5+ years in CRM management with a strong commercial focus and data proficiency.
- Other info: Thriving remote environment with an entrepreneurial spirit and a can-do attitude.
The predicted salary is between 28800 - 48000 ÂŁ per year.
We are a small but mighty fully remote company who innovate FSMP and Wellness products and serve the NHS.
About the role
We are seeking a highly commercial and strategic CRM Manager to own and evolve our customer relationship strategy. This is not just a marketing execution role; it is a central commercial function focused on maximising customer lifetime value, accelerating new business acquisition, and strengthening our market position.
You will be the architect of our customer engagement model, using data-driven insights to segment our audience, personalise communications, and design campaigns that directly contribute to revenue growth and customer retention. You will take full ownership of our marketing automation platform to ensure our CRM system is a powerful engine for commercial success. Full 360 Customer engagement enhancement and optimisation is key.
Key Responsibilities & Commercial Impact - a full JD can be provided - and these responsibilities include, but are not limited to:
- Strategic CRM & Commercial Planning
- Data-Driven Segmentation & Personalisation
- Campaign Management & Lead Generation
- Customer Retention & Loyalty
- Technology & Analytics
- Reporting Responsibilities
Person Specification: Essential Experience & Skills
- Degree essential: (BBA, BCom) Business/ Commerce/ Marketing
- MBA – Marketing (if not in the Bcom degree)
- Certification essential or on the job experience to the same: Pardot platform
- Minimum 5 years experience in marketing operations/ CRM management
- Proven Experience: Significant experience in a commercially-focused CRM role, ideally within a B2B environment, the healthcare sector, or a similarly complex, relationship-driven industry.
- Strategic Mindset: Demonstrable experience in developing CRM strategy that directly impacts commercial goals, not just executing campaigns.
- Pardot Expertise: Hands-on experience managing and configuring Pardot (or a similar advanced marketing automation platform like HubSpot, Marketo).
- Data Proficiency: Strong skills in database management, segmentation, and interpreting data to derive actionable commercial insights.
- Working and current GDPR Compliance Knowledge and understanding: In-depth understanding of GDPR regulations, legislation and practical experience implementing compliance within marketing activities and platforms compliance.
- Excellent Communication: Superior written and verbal communication skills, with the ability to create compelling content for a professional audience.
- Results-Driven: A track record of improving customer engagement, retention rates, and contributing to revenue growth.
- Experience working with or selling to the UK NHS.
- Knowledge of the healthcare, medical device, or pharmaceutical sectors.
- Experience with Salesforce CRM integration.
- Highly commercial and analytical mindset
- IT literate across all Microsoft 365 platforms including TEAMS
- Ability to work and thrive in a fully remote environment
- Entrepreneurial mindset
- Sleeves rolled-up, “can-do” attitude
- Solutions orientated
If this sounds like you, and you are looking for your next career step within an energetic dynamic company, we would love to hear from you. Unfortunately, due to the number of applications we receive, only shortlisted candidates will be responded to directly. If you have not heard from us within 2 weeks, your application has, unfortunately, not been successful on this occasion and we wish you every success in your career search.
CRM Manager in Edinburgh employer: AYMES | B-Corp
Contact Detail:
AYMES | B-Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in CRM or healthcare. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past CRM successes. This will help you stand out during interviews and demonstrate your strategic mindset.
✨Tip Number 3
Prepare for the interview by researching the company’s current CRM strategies. Bring ideas to the table on how you can enhance their customer engagement model – it shows initiative and that you’re already thinking commercially!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates who are ready to roll up their sleeves and make an impact.
We think you need these skills to ace CRM Manager in Edinburgh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience with CRM systems, especially Pardot, and any relevant achievements that showcase your strategic mindset and results-driven approach.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Mention specific examples of how you've improved customer engagement or retention in previous roles.
Showcase Your Data Skills: Since this role is all about data-driven insights, don’t forget to mention your experience with database management and segmentation. Share how you've used data to inform your marketing strategies and drive commercial success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at AYMES | B-Corp
✨Know Your CRM Inside Out
Make sure you’re well-versed in the specifics of CRM systems, especially Pardot or similar platforms. Be ready to discuss how you've used these tools to drive customer engagement and retention in your previous roles.
✨Showcase Your Strategic Mindset
Prepare examples that highlight your ability to develop and implement CRM strategies that align with commercial goals. Think about times when your strategic decisions led to measurable outcomes, and be ready to share those stories.
✨Data is Your Best Friend
Brush up on your data analysis skills! Be prepared to talk about how you’ve used data-driven insights to segment audiences and personalise communications. Bring examples of campaigns where data played a crucial role in their success.
✨Communicate Like a Pro
Since excellent communication is key, practice articulating your thoughts clearly and confidently. Prepare to discuss how you create compelling content for professional audiences, and maybe even bring a portfolio of your work to showcase your writing skills.