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- Tasks: Manage content for e-commerce and B2B platforms, optimising user journeys and enhancing performance.
- Company: Join AYMES, a dynamic company focused on digital innovation and impactful content delivery.
- Benefits: Enjoy flexible working options and the chance to develop your digital skills in a supportive environment.
- Why this job: Be at the forefront of digital operations, making a real impact on user experience and online sales.
- Qualifications: Basic web content management experience and understanding of SEO and UI/UX principles required.
- Other info: This is a fixed-term contract role, perfect for those looking to gain hands-on experience.
The predicted salary is between 30000 - 42000 £ per year.
The skilled and proactive Digital Content Executive will manage content across both our Shopify-powered e-commerce site and our content-rich B2B platform(s). You’ll work at the heart of our digital operations, optimising user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.
Key Responsibilities:
- E-commerce Website & Content Management
- Manage product listings, descriptions, pricing updates, and promotions within Shopify.
- Manage content updates, ensuring brand consistency and optimised UX across all digital platforms.
- Implement structured content strategies to improve navigation, user experience, and conversion rates.
- Maintain inventory accuracy and coordinate with teams to ensure product availability.
- Develop and optimise landing pages for promotions, product launches, and marketing campaigns.
- Enhance site structure and user journeys to drive engagement and online sales.
- Conduct A/B testing to optimise layouts, calls-to-action, and product presentation.
- Implement on-page SEO best practices, including keyword optimisation, metadata, and image alt text.
- Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing.
- Use Google Analytics, Shopify analytics, and SEO tools to monitor performance and drive strategy.
- Support on briefing external agencies.
- Strong project management skills.
- Monitor sales performance, conversion rates, and user behaviour to identify opportunities for improvement.
- Generate reports on content and e-commerce performance, providing data-driven recommendations.
- Create tangible testing plans to test and optimise UX improvements.
Skills & Experience Required:
- Basic experience in web content management such as Squarespace and Shopify and Klaviyo or a similar email marketing software.
- Solid understanding of UI/UX principles, with the ability to create landing pages and website elements especially for CRO.
- Experience with SEO techniques for e-commerce websites, including on-page SEO, keyword research, and content strategy.
- Excellent project management skills, with the ability to handle multiple projects and deadlines simultaneously.
- Strong attention to detail, problem-solving skills, and ability to optimise content for both search engines and users.
Desirable skills:
- Design skills using Adobe Photoshop and Illustrator to create and edit web assets.
Personal Attributes:
- Highly organised and detail-oriented.
- Ability to work independently and as part of a team.
- High level of integrity and professionalism.
- Hands-on can-do attitude.
- Commercial mindset.
- Solutions oriented.
- Able to work autonomously.
Digital Content Executive (Fixed-term contract employer: AYMES | B-Corp
Contact Detail:
AYMES | B-Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Executive (Fixed-term contract
✨Tip Number 1
Familiarise yourself with Shopify and its features, as you'll be managing product listings and content updates. Consider creating a mock e-commerce site to practice your skills in managing product descriptions and pricing.
✨Tip Number 2
Brush up on your SEO knowledge, particularly for e-commerce. Understanding on-page SEO best practices will be crucial, so explore resources or take online courses to enhance your skills in keyword optimisation and metadata management.
✨Tip Number 3
Gain experience in A/B testing by experimenting with different layouts and calls-to-action on your own projects or through volunteer work. This hands-on experience will help you understand user behaviour and improve conversion rates.
✨Tip Number 4
Develop your project management skills by using tools like Trello or Asana to organise tasks and deadlines. Being able to demonstrate your ability to manage multiple projects effectively will set you apart from other candidates.
We think you need these skills to ace Digital Content Executive (Fixed-term contract
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital content management, e-commerce platforms like Shopify, and any SEO skills. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital content and your understanding of user experience. Mention specific projects or achievements that align with the responsibilities listed in the job description.
Showcase Relevant Skills: In your application, emphasise your project management skills and any experience with analytics tools. Provide examples of how you've optimised content or improved user journeys in previous roles.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at AYMES | B-Corp
✨Showcase Your Content Management Skills
Be prepared to discuss your experience with web content management systems like Shopify. Highlight specific examples of how you've managed product listings, optimised user experiences, and implemented content strategies in previous roles.
✨Demonstrate Your SEO Knowledge
Since the role requires a solid understanding of SEO techniques, come ready to talk about your experience with on-page SEO, keyword optimisation, and any tools you've used for performance monitoring. Share examples of how your SEO strategies have improved site traffic or conversion rates.
✨Prepare for Project Management Questions
The Digital Content Executive role involves managing multiple projects simultaneously. Be ready to discuss your project management skills, including how you prioritise tasks, meet deadlines, and coordinate with teams or external agencies.
✨Highlight Your Analytical Skills
This position requires monitoring sales performance and user behaviour. Prepare to discuss how you've used analytics tools to drive strategy and make data-driven decisions. Bring examples of reports you've generated and how they influenced your content or marketing strategies.
