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For Companies At a Glance
- Tasks: Lead our customer relationship strategy and drive engagement through data-driven insights.
- Company: Join a dynamic, fully remote company innovating in FSMP and Wellness products.
- Benefits: Enjoy a competitive salary, flexible remote work, and opportunities for professional growth.
- Why this job: Make a real impact on customer engagement and revenue growth in a thriving industry.
- Qualifications: 5+ years in CRM management with a strategic mindset and strong data skills.
- Other info: Be part of an energetic team focused on innovation and commercial success.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are a small but mighty fully remote company who innovate FSMP and Wellness products and serve the NHS.
About the role
We are seeking a highly commercial and strategic CRM Manager to own and evolve our customer relationship strategy. This is not just a marketing execution role; it is a central commercial function focused on maximising customer lifetime value, accelerating new business acquisition, and strengthening our market position.
You will be the architect of our customer engagement model, using data-driven insights to segment our audience, personalise communications, and design campaigns that directly contribute to revenue growth and customer retention. You will take full ownership of our marketing automation platform to ensure our CRM system is a powerful engine for commercial success. Full 360 Customer engagement enhancement and optimisation is key.
Key Responsibilities & Commercial Impact - a full JD can be provided - and these responsibilities include, but are not limited to:
- Strategic CRM & Commercial Planning
- Data-Driven Segmentation & Personalisation
- Campaign Management & Lead Generation
- Customer Retention & Loyalty
- Technology & Analytics
- Reporting Responsibilities
Person Specification: Essential Experience & Skills
- Degree essential: (BBA, BCom) Business/ Commerce/ Marketing
- MBA – Marketing (if not in the Bcom degree)
- Certification essential or on the job experience to the same: Pardot platform
- Minimum 5 years experience in marketing operations/ CRM management
- Proven Experience: Significant experience in a commercially-focused CRM role, ideally within a B2B environment, the healthcare sector, or a similarly complex, relationship-driven industry.
- Strategic Mindset: Demonstrable experience in developing CRM strategy that directly impacts commercial goals, not just executing campaigns.
- Essential and Preferred: Pardot Expertise: Hands-on experience managing and configuring Pardot (or a similar advanced marketing automation platform like HubSpot, Marketo).
- Data Proficiency: Strong skills in database management, segmentation, and interpreting data to derive actionable commercial insights.
- Working and current GDPR Compliance Knowledge and understanding: In-depth understanding of GDPR regulations, legislation and practical experience implementing compliance within marketing activities and platforms compliance.
- Excellent Communication: Superior written and verbal communication skills, with the ability to create compelling content for a professional audience.
- Results-Driven: A track record of improving customer engagement, retention rates, and contributing to revenue growth.
- Experience working with or selling to the UK NHS.
- Knowledge of the healthcare, medical device, or pharmaceutical sectors.
- Experience with Salesforce CRM integration.
- Highly commercial and analytical mindset
- IT literate across all Microsoft 365 platforms including TEAMS
- Ability to work and thrive in a fully remote environment
- Entrepreneurial mindset
- Sleeves rolled-up, “can-do” attitude
- Solutions orientated
If this sounds like you, and you are looking for your next career step within an energetic dynamic company, we would love to hear from you. Unfortunately, due to the number of applications we receive, only shortlisted candidates will be responded to directly. If you have not heard from us within 2 weeks, your application has, unfortunately, not been successful on this occasion and we wish you every success in your career search.
CRM Manager employer: AYMES | B-Corp
Contact Detail:
AYMES | B-Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in CRM or healthcare. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past CRM successes. This will help you stand out during interviews and demonstrate your strategic mindset and results-driven approach.
✨Tip Number 3
Prepare for the interview by researching the company’s current CRM strategies. Bring ideas to the table on how you can enhance their customer engagement model. This shows initiative and that you’re already thinking about their success!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates who are ready to make an impact in the CRM space.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience with CRM systems, especially Pardot, and any relevant achievements in customer engagement and retention. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your strategic mindset and how you've driven commercial success in previous positions. We love a good story!
Show Off Your Data Skills: Since this role is all about data-driven insights, make sure to showcase your skills in database management and segmentation. Mention any tools or platforms you've used to derive actionable insights. We’re keen on candidates who can turn data into gold!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at AYMES | B-Corp
✨Know Your CRM Inside Out
Make sure you’re well-versed in the specifics of CRM systems, especially Pardot or similar platforms. Be ready to discuss how you've used data-driven insights to enhance customer engagement and retention in your previous roles.
✨Showcase Your Strategic Mindset
Prepare examples that highlight your ability to develop and implement CRM strategies that align with commercial goals. Think about times when your strategic decisions led to measurable results in customer acquisition or retention.
✨Demonstrate Data Proficiency
Brush up on your database management skills and be prepared to talk about how you’ve segmented audiences and personalised communications based on data insights. Bring specific examples of campaigns you’ve managed that were driven by data analysis.
✨Communicate Effectively
Since communication is key in this role, practice articulating your thoughts clearly and confidently. Prepare to discuss how you’ve created compelling content for professional audiences, particularly in the healthcare sector, to demonstrate your writing and verbal skills.