At a Glance
- Tasks: Lead market insights to drive commercial growth in healthcare and nutrition sectors.
- Company: Innovative healthcare company focused on market activation and strategic growth.
- Benefits: Work remotely with occasional travel, competitive salary, and career development opportunities.
- Other info: Join a dynamic team with significant autonomy and influence over business direction.
- Why this job: Shape the future of healthcare markets and make a real impact on industry strategies.
- Qualifications: Experience in market insights, commercial strategy, and healthcare procurement required.
The predicted salary is between 60000 - 80000 £ per year.
Location: UK Remote (occasional travel required)
Reporting to: CEO
Contract: Full-Time (37.5 hours per week)
Help Shape the Future of Healthcare Markets
We're looking for an exceptional strategic leader to build and lead a market insight and activation capability that directly drives commercial growth. This is not a traditional market research, business intelligence, marketing, or sales role. Instead, you'll use research, evidence, market intelligence, and activation programmes to influence how healthcare markets behave, challenge established thinking, and create sustainable competitive advantage across our healthcare and nutrition businesses.
Working directly with the CEO and senior leadership team, you'll design and lead a market insight engine that turns evidence into action, influences NHS procurement and clinical decision-making, identifies new growth opportunities, and helps shape the future direction of the business. If you're commercially minded, intellectually curious, and motivated by impact rather than reporting, this is a rare opportunity to build something transformational.
About the Role
As Commercial Insight, Research & Market Activation Lead, you will own the end-to-end process of turning market intelligence into commercial outcomes. You'll combine strategic insight, healthcare market expertise, NHS procurement understanding, category analysis, stakeholder influence, and scalable activation programmes to drive growth across the organisation. You'll work across commercial, innovation, R&D, finance, and leadership teams, using insight to influence decisions ranging from tender strategy and market access through to innovation pipelines, investment priorities, and category expansion.
Key Responsibilities include but not limited to:
- Lead Research That Changes Market Behaviour
- Drive NHS Tender and Market Access Strategy
- Build Scalable Market Activation Programmes
- Lead Account-Based Market Activation
- Ensure resources are focused where commercial return is greatest.
- Own Category and Growth Opportunity Insight
- Transform Data Into Strategic Decisions
- Lead Cross-Business Insight Strategy
- Drive Innovation and Opportunity Development
What Success Looks Like
You'll be measured by your ability to create real commercial impact, including:
- Influencing market and tender behaviour
- Improving competitive positioning
- Identifying new growth opportunities
- Increasing activation efficiency and scalability
- Driving innovation pipeline quality
- Delivering measurable commercial outcomes from insight programmes
About You
We're looking for a strategic, commercially minded leader who combines analytical rigour with the ability to influence and drive change.
Essential Experience
- Significant experience in Market Insights, Market Intelligence, Commercial Strategy, Market Access, Business Intelligence, Commercial Excellence, Growth Strategy, or related leadership roles
- Proven success translating insight into measurable commercial outcomes
- Experience operating within healthcare, nutrition, life sciences, medical devices, pharmaceuticals, or similarly regulated sectors
- Strong understanding of NHS procurement, healthcare commissioning, tender frameworks, or public sector purchasing environments
- Experience influencing senior stakeholders and leading cross-functional initiatives
- Strong qualitative and quantitative research expertise
- Experience working with data, analytics, and market intelligence to support strategic decision-making
Desirable Experience
- Relevant Degree in Business, Finance, Marketing or experience to the same
- Healthcare nutrition, medical nutrition, pharmaceutical, medical device, or NHS experience
- Category strategy and portfolio management
- Innovation pipeline development
- Account-Based Marketing (ABM)
- Market access and policy engagement
- Behaviour change or activation programme design
Personal Attributes
You'll thrive in this role if you are:
- Commercially astute and strategically minded
- Naturally curious and insight-driven
- Comfortable challenging conventional thinking
- Entrepreneurial and proactive
- Highly autonomous and accountable
- Resilient and confident influencing senior stakeholders
- Skilled at turning complexity into clarity
- An exceptional communicator and storyteller
- Solutions-focused with a hands-on approach
Why Join Us?
This is an opportunity to work directly with senior leadership and build a capability that will fundamentally influence the future growth of the business. You'll have significant autonomy, visibility, and the opportunity to shape strategy across commercial growth, market access, innovation, and category development. For ambitious leaders who want to move beyond functional boundaries and create lasting market impact, this role offers a unique platform to do exactly that.
Locations
Commercial Insights, Research and Market Activation Lead in Cheshire, Warrington employer: AYMES | B-Corp
Join a forward-thinking organisation that prioritises innovation and strategic impact in the healthcare sector. As a Commercial Insights, Research and Market Activation Lead, you will enjoy a collaborative work culture that values autonomy and encourages professional growth, all while working remotely in the UK with occasional travel. This role offers a unique opportunity to influence key decisions at the highest level, driving meaningful change and commercial success in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Insights, Research and Market Activation Lead in Cheshire, Warrington
✨Get to Grips with Data Visualisation Tools
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✨Join Local Business Intelligence Meetups
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Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
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We think you need these skills to ace Commercial Insights, Research and Market Activation Lead in Cheshire, Warrington
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at AYMES | B-Corp, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at AYMES | B-Corp
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with AYMES | B-Corp’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
