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- Tasks: Drive social media strategies and create engaging content across platforms.
- Company: Join AYBL, a top women's activewear brand on a mission to empower women.
- Benefits: Enjoy flexible working, 25 days holiday, staff discounts, and a free gym membership.
- Why this job: Be part of a fast-growing brand and make a real impact in the fitness community.
- Qualifications: 2+ years in social media, excellent communication skills, and a passion for creativity.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Ranked #1 fastest‑growing private company in The Sunday Times 100 2022, AYBL has quickly become one of the most iconic women's activewear brands worldwide. We are a passionate, innovative and ambitious brand on a mission to empower women through the power of fitness. Based in the UK, we are dedicated to providing premium, yet affordable activewear that encompasses our ‘Together we thrive' ethos.
The Senior Social Media Executive role is to drive the development and execution of impactful social media strategies, working closely with the Head of Brand Marketing and cross‑functional teams. Responsibilities include managing social media platforms and content, analysing performance metrics, overseeing content execution, and collaborating with both internal teams and external partners to enhance brand presence. This role is crucial for optimising social media efforts and achieving key engagement and growth objectives.
Responsibilities & Duties- Manage the day‑to‑day handling of all social media channels such as Instagram, TikTok, X, LinkedIn, Facebook, Pinterest and YouTube, adapting content to suit different channels.
- Lead on day‑to‑day management & coordination of our social media channels, increasing reach and engagement and working with the media team to manage any issues.
- Ensure all content is on‑brand, in the right tone, accurate, and delivered on time. This includes planning launch content, influencer management, and in‑house content creation.
- Identify new growth opportunities by monitoring cultural trends, analysing trend reports, and staying aware of emerging social platforms.
- Analyse competitor activity and encourage the wider team to share insights.
- Develop, implement, and manage social media strategies for each platform.
- Create engaging multimedia content across platforms by brainstorming creative concepts, presenting disruptive ideas, and capturing the attention of our target audience.
- Maximise audience interaction and engagement across multiple platforms.
- Ensure organic strategy campaigns align with brand expectations for engagement, reach, and traffic.
- Oversee the monthly social calendar, ensuring optimal content for brand promotion and channel growth, while integrating new themes and ideas into the existing strategy.
- Serve as the go‑to expert for all things related to AYBL's social media, staying updated on daily developments in the social media landscape.
- Support the Head of Brand Marketing and the brand team in managing larger‑scale projects, such as integrated campaigns and seasonal or sale promotions, in collaboration with other in‑house teams.
- Minimum of 2+ years working in a similar role
- Extremely well‑organised
- Excellent time management
- Excellent verbal and written communication skills
- Energetic, self‑motivated and proactive
- Strong problem‑solving skills
- Enthusiasm for the field and eagerness to learn.
- Skilled in utilising various social media platforms, including Instagram, TikTok, X, Pinterest, and YouTube.
- Proficient in Microsoft Office, Word, Excel, PowerPoint.
- Ability to work in a fast paced environment, working on multiple projects at one time.
- Discretionary yearly bonus
- 25 days holiday + Bank Holidays + your birthday off
- Flexible working 35 working hours per week with 1 hour lunch break
- 50% staff discount across AYBL Group
- Social events
- Pension scheme
- Free on‑site parking
- Free gym membership
- £100 gift card upon joining
- Employee wellbeing support
Our home is located in Redditch, South Birmingham, with easy access routes to the M5/M42, a 20‑minute walk to the train station, as well as many bus routes. Not forgetting Arrow Valley Lake which is a stone's throw away and a beautiful spot to get those steps in or enjoy your lunch with a view.
Senior Social Media Executive in Redditch employer: AYBL
Contact Detail:
AYBL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Executive in Redditch
✨Tip Number 1
Get your social media game on point! Research AYBL's current social media presence and think about how you can elevate it. Show us your creativity by coming up with fresh ideas that align with our brand ethos.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or other platforms. Ask them about their experiences and share your passion for fitness and social media. This could give you an edge in the hiring process!
✨Tip Number 3
Prepare for the interview by practising common questions related to social media strategy and brand engagement. We want to see your enthusiasm and how you can contribute to our mission of empowering women through fitness.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you're genuinely interested in being part of the AYBL family. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Social Media Executive in Redditch
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and fitness shine through. We want to see that you’re not just looking for a job, but that you genuinely care about empowering women and making an impact in the activewear space.
Tailor Your Content: Make sure to customise your application to reflect our brand's voice and values. Use language that resonates with our ethos of 'Together we thrive' and demonstrate how your experience aligns with the role of Senior Social Media Executive.
Highlight Your Experience: Don’t forget to showcase your previous work in social media management. Share specific examples of campaigns you've led or content you've created that drove engagement. We love seeing how you’ve made a difference in past roles!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at AYBL
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. AYBL is looking for someone who can manage Instagram, TikTok, X, LinkedIn, Facebook, Pinterest, and YouTube. Familiarise yourself with their latest trends, features, and how brands are using them effectively.
✨Showcase Your Creativity
Prepare to discuss your past experiences where you’ve created engaging content. Bring examples of multimedia content you've developed that captured audience attention. Think about how you can present disruptive ideas that align with AYBL's mission of empowering women through fitness.
✨Demonstrate Analytical Skills
Be ready to talk about how you analyse performance metrics and competitor activity. AYBL values insights that drive growth, so come prepared with examples of how your analysis has led to successful social media strategies in the past.
✨Emphasise Team Collaboration
Since the role involves working closely with various teams, highlight your experience in cross-functional collaboration. Share specific instances where you’ve worked with marketing or media teams to enhance brand presence and how you managed any challenges that arose.
