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- Tasks: Drive brand activations and support exciting product launches with innovative ideas.
- Company: Join AYBL, the fastest-growing women's activewear brand on a mission to empower women.
- Benefits: Enjoy a discretionary yearly bonus and 25 days holiday plus more.
- Why this job: Be part of a passionate team and make a real impact in the fitness industry.
- Qualifications: 2+ years in a similar role, excellent communication, and strong organisational skills.
- Other info: Dynamic environment with limitless growth opportunities and a focus on authenticity.
The predicted salary is between 36000 - 60000 £ per year.
Ranked #1 fastest-growing private company in The Sunday Times, AYBL has quickly become one of the most iconic women's activewear brands worldwide. We are a passionate, innovative and ambitious brand on a mission to empower women through the power of fitness. Based in the UK, we are dedicated to providing premium, yet affordable activewear that encompasses our 'Together we thrive' ethos.
The Brand Manager will support the development and execution of impactful brand activations, working closely with the Head of Brand Marketing and cross-functional teams. Key responsibilities include:
- Contributing to product launches
- Conducting market research
- Maintaining brand documents
- Assisting with photoshoots
- Collaborating with both internal and external teams to achieve brand objectives
This role is crucial in driving brand activations and supporting the achievement of key objectives that contribute to overall brand success.
Responsibilities & Duties:
- Bring exciting ideas and passion to the team and your role, contributing to innovative brand development and campaign execution.
- Support brand development across multiple sectors, including idea generation for campaigns, product launches and new model research/bookings.
- Execute activation plans for product and campaign launches, including planning photoshoot briefs, organizing samples, and managing key photoshoot & brand documents.
- Maintain and update key internal brand documents for accuracy and accessibility.
- Support with the organisation, planning, and execution of photoshoots across e-commerce, lifestyle, and campaign needs.
- Lead photoshoots for both photo and video projects, including brief writing, shoot coordination, and post-production development for launches.
- Collaborate with cross-functional teams (marketing, merchandise, creative) to ensure smooth workflows and timely content delivery, while also assisting with internal and external brand communications.
- Organize and distribute content and information to relevant teams ahead of launches for seamless coordination.
- Manage relationships with external creative teams to ensure effective collaboration.
- Develop and maintain consistent brand messaging across all channels.
- Assist in the development and execution of brand strategies to enhance brand awareness and positioning.
- Ensure all content aligns with brand guidelines and principles.
- Conduct market research to track consumer trends, competitor activity, and industry insights.
- Manage brand budgets, invoices, and freelancer bookings across all brand activations and photoshoots (including travel and accommodation bookings, location/venue bookings and model/photographer/HMUA bookings).
- Plan and write some copy for web, social media, and CRM.
- Support the broader brand team in executing brand activations.
- Support your line manager and Head of Brand Marketing with influencer activities and brand events as needed.
Person Specification:
- Will have a minimum of 2+ years working in a similar role
- Extremely well-organised & excellent time management skills
- Excellent verbal and written communication skills
- Energetic, self-motivated and proactive
- Strong problem-solving skills
- Enthusiasm for the field and eagerness to learn.
- Proficient in Microsoft Office, Word, Excel, PowerPoint
- Ability to work in a fast-paced environment, working on multiple projects at one time.
Perks:
- Discretionary yearly bonus
- 25 days holiday +
Brand Manager in Birmingham employer: AYBL Group
Contact Detail:
AYBL Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion! When you get the chance to chat with potential employers, let your enthusiasm for the brand and the role shine through. Share your ideas and how you can contribute to their mission – it’ll make you stand out!
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and brand activations. Bring your insights to the table and discuss how you can help elevate their brand even further. It shows you’re proactive and genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Brand Manager in Birmingham
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand and the role shine through. We want to see that you’re genuinely excited about empowering women through fitness and how you can contribute to our mission.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in brand management. We love seeing how your unique skills align with our goals, so don’t hold back on showcasing your achievements!
Be Authentic: We value authenticity, so be yourself in your written application. Share your unique perspective and ideas on brand development and activations. This is your chance to stand out, so let your personality shine!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you one step closer to joining our amazing team!
How to prepare for a job interview at AYBL Group
✨Know the Brand Inside Out
Before your interview, dive deep into AYBL's brand values, mission, and recent campaigns. Understanding their ethos of 'Together we thrive' will help you align your answers with what they stand for, showing that you're genuinely interested in being part of their journey.
✨Showcase Your Creativity
As a Brand Manager, creativity is key! Prepare to discuss innovative ideas you've implemented in past roles. Bring examples of successful campaigns or product launches you've contributed to, and be ready to brainstorm fresh concepts during the interview.
✨Demonstrate Strong Collaboration Skills
This role involves working closely with various teams. Be prepared to share experiences where you've successfully collaborated with cross-functional teams. Highlight how you managed workflows and ensured timely content delivery, as this will resonate well with their expectations.
✨Prepare for Market Research Questions
Since conducting market research is a key responsibility, brush up on current consumer trends and competitor activities in the activewear industry. Be ready to discuss how you would approach market research for AYBL and what insights you think are crucial for their brand growth.
