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- Tasks: Drive improvements in car finance products and enhance customer experience.
- Company: Ayan Capital, a fast-growing ethical fintech in London.
- Benefits: Competitive salary, equity options, and clear career progression.
- Why this job: Own a core product and tackle meaningful challenges in an underserved market.
- Qualifications: 2-3 years of product management experience, ideally in fintech or lending.
- Other info: Join a small, focused team with fast decision-making and growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Ayan Capital is an FCA-authorised direct lender focused on building ethical consumer finance products in the UK. We're expanding our offering and scaling quickly, with car finance at the core of our business today.
We're hiring a Product Manager to drive continuous improvement of our car finance product — finding what's broken, testing what works, and shipping changes that move the numbers. The product is live and funded. Your job is to make it better: faster applications, smarter underwriting flows, higher conversion, better customer experience. You'll own the product backlog, run experiments, and ship improvements that directly impact how we grow. Over time, you’ll also help shape how the product evolves as we scale.
What You'll Do
- Own the car finance product backlog — prioritise features, improvements, and fixes based on data and user feedback
- Run experiments and A/B tests to improve conversion, approval rates, and time to fund
- Analyse product performance data to identify drop-off points, friction, and growth opportunities
- Improve the customer journey from application through to funded deal — remove friction, reduce manual steps, increase completion rates
- Work with engineering to scope, build, and ship product changes on a regular cadence
- Collaborate with our Underwriting division to refine credit decisioning flows and pricing logic
- Work with Compliance to ensure product changes meet FCA requirements
- Coordinate with Growth and Operations teams to close the gap between approved and funded deals
- Write clear specs, user stories, and acceptance criteria
- Contribute to product direction as we expand the offering — identifying new opportunities and helping shape what we build next
What We're Looking For
- 2–3 years of product management experience, ideally in lending, fintech, or a related digital product
- You think in experiments — you test ideas before committing to big builds
- Comfortable with product analytics: funnels, cohorts, conversion metrics, A/B test results
- You can write a clear spec and work with engineers to ship features
- Some experience or interest in regulated financial products — you don't need to be an expert but you need to care about getting it right
- Takes ownership — you don't wait for a roadmap to be handed to you
- Clear communicator across technical, operational, and compliance teams
Nice to Have
- Experience in motor finance or consumer lending
- Exposure to ethical or Islamic finance
- Startup or scale-up experience
- Familiarity with dealer or aggregator distribution models
- Experience with tools like Metabase, Mixpanel, Amplitude, or similar
Why Ayan
- Own a core product at a growing regulated fintech — not a ticket in someone else's backlog
- Work on meaningful problems in an underserved market
- Small, focused team with fast decision-making
- Clear progression as the product function expands
- Opportunity to grow into a broader product role as the company and product function scale
- Competitive salary, equity options
Product Manager — Car Finance employer: Ayan
Contact Detail:
Ayan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager — Car Finance
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those who work in product management. Use LinkedIn to connect and don’t be shy about asking for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by practising your pitch. Be ready to discuss your experience with product management, especially in lending or fintech. Highlight your ability to run experiments and improve customer journeys – that’s what they want to hear!
✨Tip Number 3
Showcase your analytical skills! Be prepared to talk about how you’ve used data to drive decisions in past roles. Bring examples of A/B tests you’ve run or metrics you’ve improved – it’ll set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you on board!
We think you need these skills to ace Product Manager — Car Finance
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Manager role. Highlight your experience in product management, especially in lending or fintech, and show us how you can drive improvements in car finance.
Show Your Analytical Side: We love data-driven decision-making! In your application, share examples of how you've used product analytics to identify growth opportunities or improve customer journeys. This will show us you're a perfect fit for our team.
Communicate Clearly: Since you'll be working with various teams, it's crucial to demonstrate your communication skills. Use clear and concise language in your application to convey your ideas and experiences effectively.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the hiring process!
How to prepare for a job interview at Ayan
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Ayan Capital's car finance product. Familiarise yourself with its features, benefits, and any current challenges it faces. This will not only show your genuine interest but also allow you to discuss how you can contribute to improving the product.
✨Prepare for Data-Driven Discussions
Since the role involves analysing product performance data, be ready to talk about your experience with product analytics. Bring examples of how you've used data to drive decisions in previous roles, especially in terms of A/B testing and conversion metrics. This will demonstrate your analytical mindset and ability to think in experiments.
✨Showcase Your Collaboration Skills
The job requires working closely with various teams like engineering, underwriting, and compliance. Prepare examples that highlight your ability to communicate effectively across different departments. Discuss how you've successfully collaborated on projects in the past, focusing on your role in bridging gaps between technical and operational teams.
✨Express Your Passion for Ethical Finance
Ayan Capital is focused on building ethical consumer finance products, so it's important to convey your passion for this area. Share any relevant experiences or insights you have about ethical lending practices. This will help you connect with the company's mission and show that you're aligned with their values.