At a Glance
- Tasks: Lead product marketing for Axway's AI Gateway, creating impactful messaging and sales enablement materials.
- Company: Join Axway, a leader in enterprise integration with over 25 years of innovation.
- Benefits: Enjoy flexible work, competitive pay, health coverage, and career development opportunities.
- Other info: Be part of a diverse team that values your unique perspective and fosters growth.
- Why this job: Make a real impact in a collaborative team while shaping the future of enterprise technology.
- Qualifications: 8+ years in B2B product marketing with strong writing skills and technical depth.
The predicted salary is between 56250 - 68750 £ per year.
Axway's AI Gateway helps enterprises govern AI model interactions and agent access with policy controls, security, observability, and accountability. It is part of a wider Amplify approach that connects enterprise AI with API Management, multi-pattern integration and service engagement in complex hybrid environments. We are hiring a hands-on Senior Product Marketing Professional based in the U.S. to turn Axway's AI Gateway messaging into practical sales enablement, rigorous competitive intelligence, and greater field readiness. You will execute within the global Product Marketing strategy, work autonomously, and personally produce high-quality content rather than primarily coordinate other writers.
Responsibilities
- Core Product Marketing Specialization: Product marketing and positioning execution. Translate the approved positioning for Axway's AI Gateway and the wider Amplify platform into clear product narratives, persona-based messaging, differentiated value propositions and credible customer use cases. Communicate the role of AI governance alongside API Management, multi-pattern integration and enterprise service discovery without confusing product boundaries or overstating capabilities. Adapt narratives to technical and business buyers including CIOs, CISOs, architects, AI leaders and integration teams across financial services, manufacturing, healthcare and government.
- Go-to-market and launch delivery: Own assigned product marketing workstreams for launches and releases: messaging, market-facing assets, FAQs, customer use cases, commercial readiness and coordinated field communications. Work closely with Product Management, Sales, Field Marketing and partner teams to deliver complete assets on agreed timelines and maintain consistent positioning globally.
- Hands-on writing and customer proof: Personally research, outline, write, refine and deliver high-quality white papers, solution briefs, product presentations, value decks, articles and campaign source content. This is a writing and creation role, not a content coordination role. Build evidence-based customer stories and technical proof points from interviews with product experts, field teams and customers. Validate claims and distinguish current capabilities from roadmap.
- Independent cross-functional delivery: Convert a strategic brief into an actionable plan, collect inputs, resolve routine obstacles, coordinate reviews and ship finished outputs with minimal supervision. Use field feedback, analyst research, competitor signals and customer insights to recommend practical improvements within the agreed global Product Marketing direction.
- Role Specialization: Sales and partner enablement. Personally build practical pitch decks, sales plays, competitive talk tracks, demo stories, solution briefs, objection-handling guides, FAQs and value-selling frameworks for global Sales and partners. Lead enablement workshops and launch-readiness briefings; drive usage of materials with sales leaders and gather feedback from field teams to improve them.
- Competitive intelligence and commercial differentiation: Own an actionable competitive intelligence program across AI gateways, API Management and integration markets, including vendor profiles, comparison matrices, battlecards, updates and evidence-based strengths and weaknesses. Use competitor research, customer objections and win/loss discussions to improve positioning, objection responses and deal support; avoid unsupported competitive claims.
- Field and customer engagement: Work directly with account teams and solution engineering to understand deal friction, buyer priorities and sector requirements, then translate insights into content that helps progress opportunities. Maintain a current, easy-to-use enablement library, monitor field adoption and retire outdated materials proactively.
Qualifications
- 8+ years in enterprise B2B product marketing or enterprise technology marketing with substantial direct ownership of Product Marketing deliverables.
- Demonstrated experience positioning complex enterprise software in competitive or emerging categories, with clear examples of results and real outputs.
- Exceptional professional English writing and editing; ability to show personally authored product marketing assets for executive, business and technical audiences.
- Technical depth to collaborate credibly with enterprise architects, product managers and engineers on APIs, AI governance or integration platforms.
- Hands-on experience executing product launches and GTM content for enterprise software, including sales or customer-facing materials.
- Demonstrated autonomy, prioritisation and delivery reliability across multiple concurrent workstreams.
- Proven experience personally building field enablement assets and delivering effective training or workshops for enterprise Sales, pre-sales or channel teams.
- Practical competitive intelligence experience producing battlecards, vendor differentiation and objection guidance informed by deal or win/loss insights.
Company Overview
Axway has been shaping the future of enterprise integration for over 25 years. We are recognized as global industry leaders, helping organizations drive digital transformation with secure, mission-critical software that powers impactful business outcomes. As part of 74Software, we're backed by a group of leading software companies delivering mission-critical solutions worldwide. Our focus is on delivering long-term value, leveraging cutting-edge technology, and fostering strong client partnerships. Join us and be part of a collaborative, forward-thinking team shaping the future of enterprise integration solutions.
Why Axway? At Axway, we believe we're better together. We celebrate diverse perspectives and experiences, knowing our people are our greatest strength. Join us and be part of a team where you can thrive, grow, and make an impact. We offer benefits that support your health, growth, and lifestyle, so you can thrive at work and beyond, including health coverage, retirement plans, paid time off, flexible work, career development, competitive pay, and global culture perks.
Equal Opportunity Employer We are committed to providing equal opportunities and ensuring a fair and inclusive recruitment process. We do not discriminate on the basis of age, disability, gender, sexual orientation, race, religion, or any other protected characteristic.
Senior Product Marketing Manager in Vauxhall employer: Axway
Axway is an exceptional employer that fosters a collaborative and forward-thinking work culture, where diverse perspectives are celebrated. As a Senior Account Executive - New Business, you will have the opportunity to drive significant impact in enterprise technology sales while benefiting from comprehensive health coverage, flexible work arrangements, and robust career development programs. Join us in shaping the future of enterprise integration solutions and enjoy a rewarding career with competitive pay and global culture perks.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in Vauxhall
✨Show Your Creative Side
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We think you need these skills to ace Senior Product Marketing Manager in Vauxhall
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Axway. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
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How to prepare for a job interview at Axway
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
