At a Glance
- Tasks: Create compelling product narratives and marketing content for Axway's AI Gateway.
- Company: Join a leading tech company focused on innovative API management solutions.
- Benefits: Enjoy health coverage, retirement plans, flexible work, and career development opportunities.
- Other info: Dynamic role with global reach and opportunities for professional growth.
- Why this job: Shape how buyers perceive cutting-edge technology and drive impactful product launches.
- Qualifications: 8+ years in B2B product marketing with strong writing and collaboration skills.
The predicted salary is between 51750 - 63250 £ per year.
Overview
As a Senior Product Marketing Professional, you turn Axway’s AI Gateway messaging into practical sales-ready content and credible competitive insights.
You will own product marketing narratives, go-to-market activities, and field enablement, collaborating across Product Management, Sales, and Field Marketing.
You’ll craft high‑quality white papers, briefs, decks, and evidence-based customer stories that distinguish AI governance within API Management and integration platforms.
This is a hands-on, writing-focused role with global scope, shaping how buyers perceive and adopt Axway’s Amplify offering.
You will be a visible driver of launches, competitive differentiation, and field readiness, in
- Pay / Benefits
- health coverage
- retirement plans
- paid time off
- flexible work
- career development
- competitive pay
Responsibilities
- Translate positioning into clear product narratives, persona-based messaging, and use cases for AI Gateway and Amplify
- Own product marketing workstreams for launches and releases, delivering messaging, assets, FAQs, and customer use cases
- Personally research, outline, write, and deliver white papers, solution briefs, decks, and campaign content
- Build evidence-based customer stories and technical proof points from interviews with product experts and customers
- Convert strategic briefs into actionable plans, coordinate reviews, and ship outputs with minimal supervision
- Develop competitive intelligence programs including battlecards, vendor comparison, and updates
- Engage with account teams to understand deal priorities and translate insights into enablement content
- Maintain and retire outdated materials, monitor field adoption, and improve assets based on feedback
- Key requirements
- 8+ years in enterprise B2B product marketing or enterprise technology marketing with direct ownership of collateral and deliverables
- Experience positioning complex enterprise software in competitive or emerging categories with demonstrable results
- Strong English writing and editing, with personally authored assets for executive, business, and technical audiences
- Technical depth to collaborate with architects, product managers, and engineers on APIs, AI governance, or integration platforms
- Hands-on experience executing product launches and GTM content for enterprise software, including sales-facing materials
- Autonomy and reliability across multiple concurrent workstreams
- Experience building field enablement assets and delivering training/workshops for sales or channels
- Experience producing competitive intelligence materials (battlecards, differentiation, win/loss insights)
- excellent written communication
- cross-functional collaboration
- stakeholder management
- APIs
- AI governance
- integration platforms
Senior Product Marketing Manager employer: Axway
Axway is an exceptional employer that fosters a collaborative and forward-thinking work culture, where diverse perspectives are celebrated. As a Senior Account Executive - New Business, you will have the opportunity to drive significant impact in enterprise technology sales while benefiting from comprehensive health coverage, flexible work arrangements, and robust career development programs. Join us in shaping the future of enterprise integration solutions and enjoy a rewarding career with competitive pay and global culture perks.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Axway and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Axway are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Axway on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Axway. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Axway. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Axway:Show us that you’ve done your homework! In your application, briefly mention what you admire about Axway’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Axway
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Axway will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Axway, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
