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For Companies At a Glance
- Tasks: Create and manage innovative marketing campaigns to drive sales and engagement.
- Company: Join Axway, a leading software development company with a dynamic team.
- Benefits: Full-time role with competitive salary and opportunities for travel and growth.
- Why this job: Be at the forefront of marketing strategies that make a real impact.
- Qualifications: 5+ years in marketing with strong communication and CRM skills.
- Other info: Collaborative environment with a focus on professional development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
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Overview
We are seeking our new
Overview
We are seeking our new Senior Field Marketing Manager to join the SBS team!
The ideal candidate must be a great communicator and deliver a mix of marketing programs across direct sales teams and partners. They must have a proven track record of executing go-to-market strategies using integrated marketing channels and key messages that solve problems for their customers. The ability to establish strong relationships with sales organizations will be a vital key to success.
Main Objectives
- Build and manage marketing programs and campaigns in support of the company solutions line, with a focus on pipeline creation
- Create end-to-end campaigns, determining the right mix of demand generation channels and tactics
- Set, monitor, and review key metrics and results
Responsibilities
- Develop and manage strategic field marketing campaigns
- Develop campaign brief – goals, objectives, audience/segmentation, target results, budget
- Project manage the campaign, determining elements, channels, and stakeholders
- Determine appropriate content for the campaign and how those assets will be used across tactics
- Execute, optimizing for effectiveness as needed. Manage budget and reporting. Conduct a postmortem for impact and ROI
- Attend sales leadership meetings and help drive engagement
- Understand sales org and account alignments with reps
- Determine ABM strategy priorities for each sales team.
- Develop campaign, manage rollout, review, and interpret insights for impact
- Ideate, plan, organize, and host webinar programs, including setup, registration, promotion, moderation, execution, follow-up, and analytics
Qualifications
Qualifications:
- 5 plus years of demonstrated track record of successfully defining, launching, and executing demand generation strategies with excellent results as part of a Marketing Organization
- \”Can-Do\” attitude with good communication skills, including in writing and using social media, who enjoys dealing with many different stakeholders
- Knowledge of CRM and Marketing Automation systems such as Salesforce, Marketo, Demandbase, Outreach
25-30% Travel Required
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Software Development and IT Services and IT Consulting
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North America Field Marketing Manager employer: Axway
Contact Detail:
Axway Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land North America Field Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Field Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns and successes. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their target market and how your experience aligns with their needs. This will help you stand out as a candidate who truly gets their business.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you ace your application and get noticed by hiring managers. Let’s make your job search easier together!
We think you need these skills to ace North America Field Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Field Marketing Manager role. Highlight your experience with demand generation strategies and how you've successfully executed marketing campaigns in the past. We want to see how you can bring your unique skills to our team!
Showcase Your Communication Skills: Since this role requires excellent communication, don’t shy away from demonstrating your writing prowess. Use clear, concise language in your application and provide examples of how you've effectively communicated with sales teams or stakeholders in previous roles.
Highlight Your Analytical Mindset: We love data-driven decision-making! In your application, mention any experience you have with monitoring key metrics and conducting postmortems on campaigns. Show us how you’ve used insights to optimise marketing efforts and drive results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Axway
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and how they relate to demand generation. Be ready to discuss how you've set, monitored, and reviewed these metrics in past campaigns. This shows you understand the importance of data-driven decisions.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've managed. Highlight your role in developing campaign briefs, managing budgets, and conducting postmortems. This will demonstrate your hands-on experience and strategic thinking.
✨Understand the Sales Landscape
Familiarise yourself with how sales teams operate and the importance of aligning marketing efforts with their goals. Be prepared to discuss how you've engaged with sales organisations in the past to optimise marketing impact.
✨Be Ready for ABM Discussions
Since Account-based Marketing (ABM) is a focus, come equipped with insights on ABM strategies you've implemented. Discuss how you prioritised initiatives for sales teams and the results achieved. This will show your proactive approach and understanding of targeted marketing.