At a Glance
- Tasks: Create compelling product narratives and marketing materials for Axway’s AI Gateway.
- Company: Join Axway, a leader in enterprise integration with a collaborative culture.
- Benefits: Enjoy competitive pay, health coverage, flexible work, and career development opportunities.
- Other info: Be part of a diverse team that values your unique perspective.
- Why this job: Make an impact by shaping the future of enterprise integration solutions.
- Qualifications: 8+ years in B2B product marketing with strong writing and technical skills.
The predicted salary is between 51750 - 63250 £ per year.
Axway’s AI Gateway helps enterprises govern AI model interactions and agent access with policy controls, security, observability, and accountability. It is part of a wider Amplify approach that connects enterprise AI with API Management, multi-pattern integration and service engagement in complex hybrid environments. We are hiring a hands‑on Senior Product Marketing Professional based in the U.S. to turn Axway’s AI Gateway messaging into practical sales enablement, rigorous competitive intelligence, and greater field readiness. You will execute within the global Product Marketing strategy, work autonomously, and personally produce high‑quality content rather than primarily coordinate other writers.
Responsibilities
- Core Product Marketing Specialization: Product marketing and positioning execution. Translate the approved positioning for Axway’s AI Gateway and the wider Amplify platform into clear product narratives, persona‑based messaging, differentiated value propositions and credible customer use cases. Communicate the role of AI governance alongside API Management, multi-pattern integration and enterprise service discovery without confusing product boundaries or overstating capabilities. Adapt narratives to technical and business buyers including CIOs, CISOs, architects, AI leaders and integration teams across financial services, manufacturing, healthcare and government.
- Go‑to‑market and launch delivery: Own assigned product marketing workstreams for launches and releases: messaging, market‑facing assets, FAQs, customer use cases, commercial readiness and coordinated field communications. Work closely with Product Management, Sales, Field Marketing and partner teams to deliver complete assets on agreed timelines and maintain consistent positioning globally.
- Hands‑on writing and customer proof: Personally research, outline, write, refine and deliver high‑quality white papers, solution briefs, product presentations, value decks, articles and campaign source content. This is a writing and creation role, not a content coordination role. Build evidence‑based customer stories and technical proof points from interviews with product experts, field teams and customers. Validate claims and distinguish current capabilities from roadmap.
- Independent cross‑functional delivery: Convert a strategic brief into an actionable plan, collect inputs, resolve routine obstacles, coordinate reviews and ship finished outputs with minimal supervision. Use field feedback, analyst research, competitor signals and customer insights to recommend practical improvements within the agreed global Product Marketing direction.
- Role Specialization: Sales and partner enablement. Personally build practical pitch decks, sales plays, competitive talk tracks, demo stories, solution briefs, objection‑handling guides, FAQs and value‑selling frameworks for global Sales and partners. Lead enablement workshops and launch‑readiness briefings; drive usage of materials with sales leaders and gather feedback from field teams to improve them.
- Competitive intelligence and commercial differentiation: Own an actionable competitive intelligence program across AI gateways, API Management and integration markets, including vendor profiles, comparison matrices, battlecards, updates and evidence‑based strengths and weaknesses. Use competitor research, customer objections and win/loss discussions to improve positioning, objection responses and deal support; avoid unsupported competitive claims.
- Field and customer engagement: Work directly with account teams and solution engineering to understand deal friction, buyer priorities and sector requirements, then translate insights into content that helps progress opportunities. Maintain a current, easy‑to‑use enablement library, monitor field adoption and retire outdated materials proactively.
Qualifications
- 8+ years in enterprise B2B product marketing or enterprise technology marketing with substantial direct ownership of Product Marketing deliverables.
- Demonstrated experience positioning complex enterprise software in competitive or emerging categories, with clear examples of results and real outputs.
- Exceptional professional English writing and editing; ability to show personally authored product marketing assets for executive, business and technical audiences.
- Technical depth to collaborate credibly with enterprise architects, product managers and engineers on APIs, AI governance or integration platforms.
- Hands‑on experience executing product launches and GTM content for enterprise software, including sales or customer‑facing materials.
- Demonstrated autonomy, prioritisation and delivery reliability across multiple concurrent workstreams.
- Proven experience personally building field enablement assets and delivering effective training or workshops for enterprise Sales, pre‑sales or channel teams.
- Practical competitive intelligence experience producing battlecards, vendor differentiation and objection guidance informed by deal or win/loss insights.
Company Overview
Axway has been shaping the future of enterprise integration for over 25 years. We are recognized as global industry leaders, helping organizations drive digital transformation with secure, mission‑critical software that powers impactful business outcomes. As part of 74Software, we’re backed by a group of leading software companies delivering mission‑critical solutions worldwide. Our focus is on delivering long‑term value, leveraging cutting‑edge technology, and fostering strong client partnerships. Join us and be part of a collaborative, forward‑thinking team shaping the future of enterprise integration solutions.
Why Axway?
At Axway, we believe we’re better together. We celebrate diverse perspectives and experiences, knowing our people are our greatest strength. Join us and be part of a team where you can thrive, grow, and make an impact. We offer benefits that support your health, growth, and lifestyle, so you can thrive at work and beyond, including health coverage, retirement plans, paid time off, flexible work, career development, competitive pay, and global culture perks.
Equal Opportunity Employer
We are committed to providing equal opportunities and ensuring a fair and inclusive recruitment process. We do not discriminate on the basis of age, disability, gender, sexual orientation, race, religion, or any other protected characteristic.
Senior Product Marketing Manager employer: Axway Software SA
At SBS, we pride ourselves on being more than just a technology company; we are a global fintech partner dedicated to innovation and growth in the financial sector. Our collaborative work culture, combined with a strong commitment to employee wellbeing and professional development, makes us an excellent employer. With hybrid working options and a comprehensive benefits package, including private medical insurance and a pension plan, we ensure our employees thrive both personally and professionally in our vibrant Bristol or Sheffield offices.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Axway Software SA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Axway Software SA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Axway Software SA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Axway Software SA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Axway Software SA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Axway Software SA:Show us that you’ve done your homework! In your application, briefly mention what you admire about Axway Software SA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Axway Software SA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Axway Software SA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Axway Software SA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
