At a Glance
- Tasks: Analyse web interactions to turn user behaviour into actionable insights.
- Company: Join AXS, a top-rated workplace in live entertainment ticketing.
- Benefits: Flexible working hours, hybrid model, and a supportive team culture.
- Other info: Diverse and inclusive environment that values every contribution.
- Why this job: Make a real impact on how millions enjoy live events through data.
- Qualifications: Strong JavaScript skills and experience with Adobe Analytics required.
The predicted salary is between 40000 - 50000 £ per year.
Looking to take the next step in your web analytics career? Want to join one of The Sunday Times Best Places to Work 2024? AXS, part of AEG, is a global leader in ticketing technology, helping millions of fans access live experiences around the world. We're looking for a Web Instrumentation Analyst to join our London-based team. In this role, you'll focus on understanding how people interact with our websites and apps, turning behaviour into insights that support data-driven decision making for AXS and our clients. You'll play a key role in defining data layers, implementing tagging and tracking, and working closely with Product, Martech, and Analytics teams to ensure data is accurate, consistent, and compliant.
Data Layer & Instrumentation
- Define, implement, and maintain data layers across websites and mobile apps
- Instrument tracking using Adobe Analytics, Adobe Launch, and Rudderstack
- Implement and manage tracking pixels across AXS digital properties
- Carry out ongoing evaluation, QA, and optimisation of tagging implementations
Analytics & Insight
- Model and analyse data to understand user behaviour
- Build and maintain reporting used internally and within enterprise reporting solutions
- Support Marketing teams with attribution and performance reporting
Collaboration & Integration
- Work with Product teams to ensure consistent data collection across platforms
- Partner with Analytics Engineering and Martech teams to integrate data into downstream systems
- Work with clients and internal stakeholders to understand requirements and provide solutions
Compliance & Governance
- Work with Compliance teams to ensure tagging aligns with local and regional legislation
- Support privacy-first data collection through consent management tools
What We're Looking For
- Strong experience with JavaScript
- Experience using the Adobe Analytics suite (Web SDK, Tags, and Analytics essential; ACDL a plus)
- Experience implementing and debugging marketing and analytics tags
- Background in e-commerce or B2B environments developing tagging solutions
- Understanding of e-commerce KPIs and user behaviour analytics
- Experience working with mobile app analytics across iOS and Android
- Familiarity with consent management platforms such as OneTrust
- Experience working with global tagging solutions and regional compliance requirements
- Clear written and verbal communication skills when working with stakeholders and clients
- A self-motivated, creative problem-solver who can prioritise multiple projects, both strategic and tactical
Why Join AXS?
You'll be part of a global organisation at the heart of live entertainment, working with collaborative teams, modern technology, and data that has real impact—plus the recognition of being one of the UK's best places to work. Ready to make data matter? Apply now and help shape how millions of fans experience live events around the world.
This role is based in our London Head Office near London Bridge station. We work 3 days in the office (Tues-Thu) and 2 days from home (Monday and Friday). We also offer flexible start and end times and welcome flexible working conversations.
AEG is an inclusive organisation where we value everybody's contribution. We empower and trust our people to do the right thing. We go the extra mile, for our customers and each other, every time. We are always open to new ideas and respect all opinions. We support and bring out the best in each other. We really value our people and inspire them to be the best in class, always!
We are committed to fostering a diverse and inclusive workforce. We believe in equality of opportunity for all and our approach to recruitment and selection is fair, open and based purely on merit. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. If you require reasonable adjustments in any recruitment process with us, please make us aware.
If this role excites you but you're wondering whether you meet every single requirement – don't hold back. If you've got most of what we're looking for and you're passionate about what we do, we'd love to hear from you. You might be exactly who we need, in this role or another.
Because at AEG Europe, we believe that the best ideas come from the most inclusive teams – and we're building a workplace where everyone can thrive.
Web Instrumentation Analyst employer: AXS UK
At AXS, part of AEG, we pride ourselves on being one of The Sunday Times Best Places to Work 2024, offering a vibrant work culture that champions collaboration and innovation. Located in the heart of London, our team enjoys a flexible working environment with opportunities for professional growth, all while contributing to the exciting world of live entertainment. Join us to make a meaningful impact with data-driven insights that enhance the experiences of millions of fans worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Web Instrumentation Analyst
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend meetups, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your web analytics projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to web analytics and instrumentation. Be ready to discuss your experience with tools like Adobe Analytics and how you've tackled challenges in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our awesome team at AXS!
We think you need these skills to ace Web Instrumentation Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Web Instrumentation Analyst role. Highlight your JavaScript expertise and any experience with Adobe Analytics, as these are key for us.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about web analytics and how you can contribute to our team. Share specific examples of your past work that align with the responsibilities listed in the job description.
Showcase Your Problem-Solving Skills:In your application, don’t just list your skills—demonstrate how you've used them to solve real-world problems. We love self-motivated individuals who can tackle challenges creatively!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at AXS!
How to prepare for a job interview at AXS UK
✨Know Your Tools Inside Out
Make sure you're well-versed in the Adobe Analytics suite and JavaScript. Brush up on your skills with Adobe Launch and Rudderstack, as these will be crucial for the role. Being able to discuss specific projects where you've implemented tagging or tracking will show your hands-on experience.
✨Understand User Behaviour
Familiarise yourself with e-commerce KPIs and user behaviour analytics. Be prepared to discuss how you've used data to drive decisions in previous roles. This will demonstrate your ability to turn insights into actionable strategies, which is key for the Web Instrumentation Analyst position.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams, so highlight your experience in cross-functional collaboration. Prepare examples of how you've partnered with product, marketing, or compliance teams to achieve common goals. This will illustrate your ability to communicate effectively with stakeholders.
✨Be Ready for Compliance Conversations
Since compliance is a big part of this role, brush up on local and regional legislation regarding data collection. Be ready to discuss how you've ensured compliance in past projects, especially with consent management tools like OneTrust. This will show that you take data governance seriously.
