At a Glance
- Tasks: Analyse user behaviour and implement tracking to drive data-driven decisions.
- Company: Join AXS, a top-rated workplace in live entertainment technology.
- Benefits: Flexible working hours, hybrid model, and a supportive team culture.
- Other info: Diverse and inclusive environment that values your unique contributions.
- Why this job: Make a real impact on how millions experience live events.
- Qualifications: Strong JavaScript skills and experience with Adobe Analytics required.
The predicted salary is between 40000 - 50000 £ per year.
Looking to take the next step in your web analytics career? Want to join one of The Sunday Times Best Places to Work 2024? AXS, part of AEG, is a global leader in ticketing technology, helping millions of fans access live experiences around the world. We're looking for a Web Instrumentation Analyst to join our London-based team. In this role, you'll focus on understanding how people interact with our websites and apps, turning behaviour into insights that support data‑driven decision making for AXS and our clients. You'll play a key role in defining data layers, implementing tagging and tracking, and working closely with Product, Martech, and Analytics teams to ensure data is accurate, consistent, and compliant.
Data Layer & Instrumentation
- Define, implement, and maintain data layers across websites and mobile apps
- Instrument tracking using Adobe Analytics, Adobe Launch, and Rudderstack
- Implement and manage tracking pixels across AXS digital properties
- Carry out ongoing evaluation, QA, and optimisation of tagging implementations
Analytics & Insight
- Model and analyse data to understand user behaviour
- Build and maintain reporting used internally and within enterprise reporting solutions
- Support Marketing teams with attribution and performance reporting
Collaboration & Integration
- Work with Product teams to ensure consistent data collection across platforms
- Partner with Analytics Engineering and Martech teams to integrate data into downstream systems
- Work with clients and internal stakeholders to understand requirements and provide solutions
Compliance & Governance
- Work with Compliance teams to ensure tagging aligns with local and regional legislation
- Support privacy‑first data collection through consent management tools
What We're Looking For
- Strong experience with JavaScript
- Experience using the Adobe Analytics suite (Web SDK, Tags, and Analytics essential; ACDL a plus)
- Experience implementing and debugging marketing and analytics tags
- Background in e‑commerce or B2B environments developing tagging solutions
- Understanding of e‑commerce KPIs and user behaviour analytics
- Experience working with mobile app analytics across iOS and Android
- Familiarity with consent management platforms such as OneTrust
- Experience working with global tagging solutions and regional compliance requirements
- Clear written and verbal communication skills when working with stakeholders and clients
- A self‑motivated, creative problem‑solver who can prioritise multiple projects, both strategic and tactical
Why Join AXS?
You'll be part of a global organisation at the heart of live entertainment, working with collaborative teams, modern technology, and data that has real impact—plus the recognition of being one of the UK's best places to work. Ready to make data matter? Apply now and help shape how millions of fans experience live events around the world.
This role is based in our London Head Office near London Bridge station. We work 3 days in the office (Tues-Thu) and 2 days from home (Monday and Friday). We also offer flexible start and end times and welcome flexible working conversations.
AEG is an inclusive organisation where we value everybody's contribution. We empower and trust our people to do the right thing. We go the extra mile, for our customers and each other, every time. We are always open to new ideas and respect all opinions. We support and bring out the best in each other. We really value our people and inspire them to be the best in class, always!
We are committed to fostering a diverse and inclusive workforce. We believe in equality of opportunity for all and our approach to recruitment and selection is fair, open and based purely on merit. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. If you require reasonable adjustments in any recruitment process with us, please make us aware.
If this role excites you but you're wondering whether you meet every single requirement – don't hold back. If you've got most of what we're looking for and you're passionate about what we do, we'd love to hear from you. You might be exactly who we need, in this role or another.
Because at AEG Europe, we believe that the best ideas come from the most inclusive teams – and we're building a workplace where everyone can thrive.
Hybrid Web Analytics & Tagging Specialist employer: AXS UK
At AXS, part of AEG, we pride ourselves on being one of The Sunday Times Best Places to Work 2024, offering a vibrant work culture that champions collaboration and innovation. Our London-based team enjoys flexible working arrangements, opportunities for professional growth, and the chance to make a real impact in the live entertainment industry, all while being supported by a diverse and inclusive environment that values every employee's contribution.
StudySmarter Expert Advice🤫
We think this is how you could land Hybrid Web Analytics & Tagging Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at AXS or similar companies. LinkedIn is your best mate here—send personalised connection requests and engage with their posts to get noticed.
✨Tip Number 2
Prepare for the interview by brushing up on your JavaScript skills and Adobe Analytics knowledge. Be ready to discuss how you've implemented tagging solutions in past roles—real examples will make you stand out!
✨Tip Number 3
Show off your problem-solving skills! Think of a time when you tackled a tricky analytics issue and be prepared to share that story. Employers love hearing about how you can turn challenges into opportunities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the AXS team and making an impact in the world of live events.
We think you need these skills to ace Hybrid Web Analytics & Tagging Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the job description. Highlight your JavaScript expertise and any relevant analytics tools you've used, like Adobe Analytics. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about web analytics and how your background aligns with our needs. Be sure to mention any experience with e-commerce or B2B environments, as this will resonate with us.
Showcase Your Problem-Solving Skills:In your application, share examples of how you've tackled challenges in previous roles. We love self-motivated problem-solvers who can juggle multiple projects, so let us know how you've done this in the past!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our awesome team at AXS!
How to prepare for a job interview at AXS UK
✨Know Your Tools Inside Out
Make sure you're well-versed in the Adobe Analytics suite and any other tools mentioned in the job description. Brush up on your JavaScript skills, as they'll be crucial for implementing and debugging tags. Being able to discuss specific examples of how you've used these tools in past roles will really impress the interviewers.
✨Showcase Your Analytical Skills
Prepare to discuss how you've modelled and analysed data to derive insights in previous positions. Think of concrete examples where your analysis led to actionable outcomes. This will demonstrate your ability to turn user behaviour into valuable insights, which is key for the role.
✨Understand Compliance and Governance
Familiarise yourself with local and regional compliance requirements related to tagging and data collection. Be ready to discuss how you've ensured compliance in past projects, especially regarding consent management tools like OneTrust. This shows that you take data privacy seriously, which is essential for AXS.
✨Communicate Clearly and Confidently
Since you'll be working closely with various teams, practice articulating your thoughts clearly. Prepare to explain complex technical concepts in simple terms, as this will be important when collaborating with stakeholders. Good communication can set you apart from other candidates.
