At a Glance
- Tasks: Lead B2B marketing strategies and create engaging campaigns for specification projects.
- Company: Join a dynamic and ambitious business with a supportive marketing team.
- Benefits: Autonomy to shape strategy, genuine progression opportunities, and collaborative environment.
- Other info: Opportunity to build something from the ground up in a growing sector.
- Why this job: Make a real impact by driving growth in a newly created role.
- Qualifications: Strong B2B marketing experience and excellent project management skills.
An exciting opportunity has arisen for an experienced B2B Marketing professional to join a growing marketing team within an established and ambitious business. This is a newly created role focused on growing the specification and projects side of the business, working with architects, M&E consultants, specification practices, large contractors and project clients. We are looking for someone who can take ownership of the specification marketing strategy and turn it into engaging, commercially focused marketing activity that generates genuine opportunities for the sales team.
The Role
You will own the end-to-end marketing activity across the specification and projects function, from audience insight and proposition development through to campaign delivery, lead generation, sales handover and pipeline measurement. You will work closely with Sales, Product, Technical, Creative and external agency partners to build the proposition, develop content and create campaigns that support business growth.
Key responsibilities will include:
- Developing and owning the specification marketing strategy, target sectors, account priorities and activity plan
- Building audience insight across architects, M&E consultants, contractors, specification practices and project clients
- Developing clear propositions that communicate technical capability, expertise, service and reasons to specify the brand
- Creating a content programme including CPDs, lighting education, technical thought leadership, case studies, project credentials and specification tools
- Working closely with the Specification Director and sales team to identify target accounts and project opportunities
- Developing campaigns across events, partnerships, PR, digital content, email and account-based marketing
- Building effective lead capture, qualification, sales handover and reporting processes
- Managing the specification marketing calendar and coordinating activity across Product, Technical and Creative teams
- Briefing and managing specialist PR, content, research, design, digital and event agencies
- Managing project budgets, timelines, deliverables and supplier performance
- Ensuring technical content and claims are accurate and appropriately approved
- Measuring marketing activity against engagement, leads and project pipeline
About You
We are looking for someone with strong B2B, specification, project or account-based marketing experience. You will ideally have experience of marketing to complex professional audiences and be comfortable translating technical products or services into compelling propositions and content.
You should have:
- Strong B2B marketing experience
- Experience developing thought leadership, education, case studies and lead generation programmes
- Excellent project and agency management skills
- Strong stakeholder management and communication skills
- A commercial and data-driven approach
- Excellent attention to detail and a strong understanding of the importance of technical accuracy
- Experience managing budgets and external suppliers
- Confidence working across multiple projects and priorities
- Experience with CRM, content management and PIM systems would be advantageous
Experience within lighting, electrical, construction, architecture or building services would be highly desirable, as would knowledge of specification routes, CPDs and project decision-making.
What’s on offer?
This is a great opportunity to join a supportive and growing marketing team and take ownership of a new area of the marketing function. You’ll have the autonomy to shape the specification marketing strategy, develop new campaigns and programmes, work closely with senior stakeholders and make a tangible contribution to the growth of the business.
The role offers genuine scope for progression and the opportunity to build something from the ground up. If you are a commercially minded B2B marketer who enjoys combining strategy with hands-on delivery and wants to take ownership of a growing specification and projects function, we’d love to hear from you.
Marketing Lead in Warrington employer: Axon Moore
Axon Moore is an excellent employer, offering a dynamic work environment in the heart of Central Manchester. With a strong focus on employee growth and development, the company provides ample opportunities for professional advancement while fostering a collaborative and supportive culture. The hybrid working model enhances work-life balance, making it an attractive choice for those seeking meaningful and rewarding employment in a high-growth B2B firm.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Axon Moore and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Axon Moore are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Axon Moore on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Axon Moore. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead in Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Axon Moore. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Axon Moore:Show us that you’ve done your homework! In your application, briefly mention what you admire about Axon Moore’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Axon Moore
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Axon Moore will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Axon Moore, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
