Managing Director

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Overview

Associate Director at Axon Moore – Search Consultant for Senior Appointments into ambitious North West Businesses

Commercial Managing Director

High-growth, digitally led consumer brand

Location: UK Remote for now, North West presence planned – likely Cheshire

My client is a consumer brand in the home improvement space with a strong heritage, distinctive product positioning and a proven track record of scaling through online channels. Over the past seven years, the business has grown to c.£7.5m in marketplace-led turnover, supported by a strategic partnership with a global brand accelerator that is now driving expansion in the UK and US. With a clear five-year ambition to scale beyond £25m, the business is entering its next phase and is appointing a Commercial Managing Director to lead commercial execution and build a more balanced, brand-led and resilient growth model.

This role is designed for a senior commercial operator seeking genuine autonomy, equity participation and a clear pathway to CEO as the founder is looking to step back from day to day operations once momentum is gained.

The Opportunity

The founder CEO has driven product innovation, brand direction and early growth, and will remain focused on new product development and long-term strategy. A global accelerator partner continues to support volume growth, particularly in the US, providing infrastructure across fulfilment, logistics and platform execution.

The Commercial Managing Director will take ownership of the day-to-day commercial business and will be tasked with:

• Building scalable direct-to-consumer capability alongside marketplace activity
• Diversifying routes to market and reducing dependency on third-party platforms
• Creating the commercial and operational infrastructure required for sustainable international growth

This is a rare opportunity to inherit strong foundations and shape the next phase of a founder-led scale-up.

Key Responsibilities

• Own and scale total revenue across DTC, marketplace and alternative routes to market, with a clear roadmap to £25m+
• Launch and scale a fully transactional DTC proposition in the UK and US
• Define and execute a differentiated digital growth strategy across performance, social and creator-led channels
• Take full ownership of commercial performance, margin optimisation and P&L
• Identify and develop new commercial propositions, including trade-focused and account-based models
• Build and lead a high-performing commercial, marketing and operational team
• Strengthen supply chain resilience and cost efficiency as the business scales
• Partner closely with the founder on strategic direction while assuming increasing operational leadership

About You

You will be a commercially sharp, hands-on leader with experience scaling a digitally led consumer or trade-focused business through a period of transformation.

You are likely to bring:

• Director-level experience across ecommerce, DTC, growth or commercial leadership
• A track record of scaling revenue beyond £10m
• Strong hybrid experience across owned channels and third-party platforms
• Deep understanding of digital marketing, unit economics and conversion optimisation
• Operational and supply-chain awareness within lean, founder-led environments
• Clear ambition to progress into a CEO role

What the Role Offers

• Full commercial ownership and genuine decision-making authority
• Freedom to build and lead your own team
• Equity participation aligned to long-term value creation
• Performance-based incentives and annual salary review
• A defined, performance-led pathway to CEO
• Remote-first working model with scope to establish a North West office as the team grows

Location

• Remote for now – planned presence in the North West

Seniority level

• Director

Employment type

• Full-time

Job function

• Management and Strategy/Planning

Industries

• Manufacturing and Online and Mail Order Retail

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