At a Glance
- Tasks: Lead exciting growth marketing campaigns and drive revenue in a dynamic B2B environment.
- Company: Join a fast-growing tech company in the data and technology space.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on creativity and innovation.
- Why this job: Make a real impact by shaping innovative marketing strategies and driving business success.
- Qualifications: 3+ years in growth marketing with experience in data services or technology.
The predicted salary is between 47250 - 57750 £ per year.
An exciting opportunity has arisen for an experienced Growth & Demand Generation Manager to join a growing B2B business operating within the data and technology space.
We are looking for someone with a proven track record in hands-on growth marketing, demand generation or B2B campaign management, who can take ownership of the campaigns and activity that drive pipeline and revenue.
Importantly, experience within data services, technology, utilities or telecoms is essential for this role.
The Role
Reporting to the Head of Marketing, you will take ownership of growth and demand generation activity, working closely with Sales, Product, Innovation, Delivery and the wider Marketing team.
You will be responsible for planning and delivering multi-channel campaigns, ABM programmes and lead generation activity, with clear accountability for pipeline contribution and performance.
Key responsibilities will include
- Owning and executing growth and demand generation activity
- Taking accountability for pipeline revenue contribution and reporting against targets
- Planning and delivering multi-channel campaigns across email, digital, social and content
- Developing and managing account-based marketing (ABM) programmes for key target accounts
- Working closely with Sales to align targeting, messaging and outreach
- Managing campaigns through Hub Spot, including workflows, landing pages, email journeys, lead nurturing and reporting dashboards
- Working alongside the Marketing Associate to deliver campaigns, events and content
- Contributing to paid media activity, including SEM and paid social
- Supporting wider marketing strategy, positioning and proposition development
- Contributing to events, webinars, thought leadership, PR, SEO, website and organic social activity
- Analysing campaign and pipeline performance and making data-led recommendations
- Supporting marketing budgeting and reporting
- Monitoring market and competitor activity and keeping up to date with sector trends
About You
We are looking for someone who can demonstrate
- At least 3 years' hands-on experience in growth marketing, demand generation or B2B campaign management
- Experience gained specifically within data services, technology, utilities or telecoms
- A proven track record of owning campaigns from planning through to delivery
- Clear evidence of contributing to pipeline and revenue
- Experience running or contributing to ABM programmes
- Practical experience using Hub Spot or a similar CRM / marketing automation platform
- Experience with workflows, landing pages, email journeys and campaign reporting
- A working understanding of paid media and SEM
- Strong analytical skills and confidence using campaign data to inform decisions
- Excellent written and verbal communication skills
- Experience working closely with Sales, Product and Commercial teams
- Strong planning and organisational skills, with the ability to manage multiple campaigns and deadlines
- A commercial mindset and genuine interest in how marketing activity translates into pipeline and revenue
- A hands-on, proactive and self-motivated approach Desirable experience:
- CIM or other relevant marketing qualification
- Experience with ABM or sales enablement platforms
- Experience with AI-assisted marketing or design tools
- Experience managing external agencies
- Event and webinar planning experience
The Opportunity
This is a great opportunity for an experienced growth or demand generation marketer to take genuine ownership of pipeline-driving activity within a growing business.
You will have the opportunity to shape campaigns, develop ABM programmes, work closely with Sales and contribute to the wider marketing strategy.
If you have demonstrable, hands-on growth or demand generation experience and have built your career within data services, technology, utilities or telecoms, we would love to hear from you.
Please note: the sector experience and hands-on growth / demand generation experience are essential requirements for this position.
INDBSO
Growth & Demand Generation Manager employer: Axon Moore
Axon Moore is an excellent employer, offering a dynamic work environment in the heart of Central Manchester. With a strong focus on employee growth and development, the company provides ample opportunities for professional advancement while fostering a collaborative and supportive culture. The hybrid working model enhances work-life balance, making it an attractive choice for those seeking meaningful and rewarding employment in a high-growth B2B firm.
